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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Manajemen Universitas Udayana EKUITAS (Jurnal Ekonomi dan Keuangan)
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Fakultas Ekonomi Dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : EKUITAS (Jurnal Ekonomi dan Keuangan)

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DETERMINAN REVISIT INTENTION PENGUNJUNG MUSEUM DALAM PERSPEKTIF EXPERIENTIAL MARKETING Gede Suparna; I Gede Riana
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.434 KB) | DOI: 10.24034/j25485024.y2022.v6.i1.4768

Abstract

This study aim to analyze the influence of visitor experience on satisfaction and the revisit intention. The population were visitors to the museum using the accidental sampling approach. accidental sampling is a technique of determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample, if it is considered suiTabel as a data source. The number of samples used was 216 visitors that valid for analized before data collection, the instruments used in the study were tested first using validity and reliability tests to make sure the instruments were valid and reliable. The analytical used is descriptive and inferential analysis with the Warp Partial Least Square approach. The results showed that experiential marketing had a significant effect on learning in museums, visitor satisfaction, and the desire to return. Learning in museums has a significant effect on visitor satisfaction, but has a weak effect on the desire to visit again. Furthermore, visitors who are satisfied tend want to visit again.
Co-Authors A. A. Sagung Mas Christiana Naftalia Anak Agung Ayu Sriathi Bernartdictus Fandinata Candra Florentine Yovita Kurniawan Geldy Mahantara Kristindo Katu Handy Surya Jaya I Gde Made Ray Anom Dananjaya I Gede Adnya Susila I Gede Riana I Gst. A. Kt. Gd. Suasana I Gst. Bgs. Ag. Andira Eka Pradana I Gusti Ayu Audy Calista I Gusti Jaya Khrisna Putra I Kadek Alit Suarjana I Made Suhartana Putra Ida Bagus Koman Suarmaja Ida Bagus Separsa Kusuma Kadek Andika Prawira Laksana Kadek Dewi Indrawati Komang Wida Pratiwi Luh Gede Indah Permata Sari Ni Kadek Sri Widyantari Ni Luh Gede Wahyuni Ni Putu Eka Dewi Kartika Ni Putu Susiari Ni Wayan Ekawati Ni Wayan Priti Nirmala Dewi Putu Eka Surya Ananta Wijaya Sri Suprapti Yuliana Putri