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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Agriwar Journal
NYOMAN SUPARTA
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENYULUHAN SISTEM AGRIBISNIS SUATU PENDEKATAN HOLISTIK NYOMAN SUPARTA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 3, No. 2 Juli 2003
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

The rising issues nowadays related to the existence of chicken broiler business andagribusiness system are low added value obtained for farmers, disharmonic relationship amongagribusiness system agents, and low competitive ability. On the other hand, the business andagribusiness system improvement need dynamic, creative and innovative human recourses with strongbusiness instinct, and the ability in understanding the ethics of agribusiness system relationship wellfor achieving better business results. The reason of this gap might be caused by the fact that thefarmers or other agribusiness sub-system agents do not fully understand the business and agribusinesssystem. The research has been carrying out to obtain depiction of agribusiness behavior withindustrial culture, and its extension approach. The result of the research shows that application of theholistic extension of agribusiness was needed. The extension‘s objective exactly to the change ofagribusiness behavior with industrial culture. The extension materials include all of productiontechnical aspect, agribusiness management aspect, and agribusiness system relationship managementaspect with industrial’s perception, so the agribusiness system businessmen’s could have the sameperception and attitude about: vision, missions, business ethics, objective, goal and cooperative planwitch formulated with open way. The extension methods must be more varieties. The extensionagribusiness system needs professionalism extensionists too, but usually base on the basic philosophyand principles of the extension.
Business Strategy of Layer Chicken Business in the New Normal Era in The Bali Province Dewa Putu Semara Yana; Nyoman Suparta; I Gusti Agus Maha Putra Sanjaya
Agriwar Journal Vol. 2 No. 2 (2022): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

This study aims to provide a business strategy for laying hens in the New Normal era in the Province of Bali. This research is expected to produce recommendations for the right strategy to be applied to laying hens in the Province of Bali to help farmers face the New Normal era and able to increase breeders' income. This research was conducted in 3 central districts of laying hens in Bali Province using a survey method. The research location was determined by purposive sampling technique. The results of the IFAS-EFAS analysis showed an internal factor value of 3.65 and an external factor value of 3.31 indicating the position of the laying hen business in Bali Province is in quadrant I, namely growth and build strategy. Alternative strategies that need to be increased more intensively are: 1) Expansion of market share outside Bali (West Region to Jakarta and Eastern Region to East Nusa Tenggara), 2) Expansion of business scale by increasing capital, 3) Selecting less productive laying hens.
Co-Authors Dewa Putu Semara Yana I Gusti Agus Maha Putra Sanjaya Sanjaya, I Gusti Agus Maha Putra Sanjaya, I Gusti Agus Maha Putra