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All Journal EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
Misri Ikhwani
Prodi Magister Manajemen Universitas Pelita Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Bisnis dan Kinerja Manajerial UKM di Cikarang: Peran Komitmen Organisasi sebagai Pemediasi: (Business Strategy and Managerial Performance of SMEs in Cikarang: The Role of Organizational Commitment as Mediator) Finda Anditya; Brenda Aditama; Taufik Hidayat; Misri Ikhwani
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 2 No. 01 (2021): Ekomabis Edisi Januari 2021
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v2i01.146

Abstract

Strategi bisnis yang tepat akan mendorong tumbuhnya komitmen organisasi yang pada akhirnya mendukung kinerja manajerial. Adanya temuan penelitian yang justru sebaliknya maka dalam penelitian ini berupaya menguji peran komitmen organisasi sebagai pemediasi strategi bisnis dan kinerja manajerial. Data dalam penelitian diperoleh dari hasil kuisioner yang disebarkan kepada 52 manajer atau pengelola UKM di Cikarang. Structural Equation Modelling digunakan sebagai analisis dengan bantuan software Smart PLS versi 3.0. Strategi bisnis tidak berpengaruh langsung terhadap kinerja manajerial UKM di Cikarang melainkan dimediasi melalui komitmen manajer. Abstract The right business strategy will encourage managers' commitment to contribute more in supporting the success of managerial performance. Research focuses on the role of organizational commitment as a mediator of business strategy on managerial performance. The data in this study were obtained from the results of a questionnaire distributed to 52 managers or managers of UKM in Cikarang. Structural Equation Modeling is used as analysis with the help of Smart PLS software version 3.0. Business strategy does not directly affect the managerial performance of SMEs in Cikarang but is mediated through managerial commitment.
Peran Adaptabilitas Lingkungan dalam Memediasi Orientasi Pasar dan Kewirausahaan Terhadap Keunggulan Bersaing Berkelanjutan: The Role of Environmental Adaptability in Mediating Market Orientation and Entrepreneurship Towards Sustainable Competitive Advantage Misri Ikhwani; Anna Wulandari; Billy Yosef Anis
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 01 (2022): Ekomabis Edisi Januari 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i01.300

Abstract

Ketepatan membaca informasi pasar, mengimplementasikan strategi berorientasi pada pasar, didukung dengan adanya inovasi, kreasi, dan pengambilan risiko yang terukur akan membantu perusahaan dalam beradaptasi dengan turbulensi perubahan lingkungan, yang pada akhirnya mendukung kemampuan perusahaan untuk bertahan dalam jangka panjang. Penelitian ini berupaya menguji peran adaptabilitas lingkungan sebagai pemediasi orientasi pasar dan kewirausahaan terhadap keunggulan bersaing berkelanjutan. Data diperoleh dari 71 pemilik usaha mikro kecil di marketplace dengan mengisi kuisioner. Analisis menggunakan model struktural SmartPLS. Adaptabilitas lingkungan memediasi orientasi pasar dan kewirausahaan terhadap keunggulan bersaing berkelanjutan. The accuracy of reading market information, implementing market-oriented strategies, supported by the presence of innovation, creation, and measurable risk-taking will help companies in adapting to the turbulence of environmental changes, which ultimately supports the company's ability to survive in the long term. This study seeks to examine the role of environmental adaptability as a mediator of market orientation and entrepreneurship towards sustainable competitive advantage. Data was obtained from 71 small micro business owners in the marketplace by filling out a questionnaire. Analysis using smartpls structural model. Environmental adaptability mediates market orientation and entrepreneurship towards sustainable competitive advantage.
Co-Authors Anna Wulandari Billy Yosef Anis Brenda Aditama Finda Anditya Taufik Hidayat