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Makmun - Riyanto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Journal : JOBS (Jurnal Of Business Studies)

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The influence of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users to Students in Tembalang Dandi David Nababan; Makmun - Riyanto; Paniya - Paniya
JOBS (Jurnal Of Business Studies) Vol 6, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i2.2538

Abstract

This study aims to determine the effect of Service Quality, Promotion, and Brand Image on Decision Making of Gojek Service Users (A Case Study of Students Using Gojek Services in Tembalang Semarang). The data collection method is done by literature review and using a questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. The sampling method using a purposive sampling method of 150 samples. Data processing is conducted using SPSS 24. Based on the calculations that have been done, the results of the t test show that each variable accepts Ha1, Ha2, dan Ha3, so that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) have a significant effect on the use decision variable (Y). The F test shows that Ho4 is rejected and Ha4 is accepted, which means that the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) simultaneously influence the Use Decision variable (Y). Then the results of the determination coefficient test show a value of 0.605, which means that 60.5% of the Use Decision variable (Y) can be explained by the variables of Service Quality (X1), Promotion (X2), and Brand Image (X3) and the remaining 39.5% is influenced by factors others who were not included in this study
The influence of Organizational Communication, Work Motivation, and Self-Efficacy on Employee Performance in PT Angkasa Pura Logistik Semarang Putri Dirgantara Sakti; Putut - Haribowo; Makmun - Riyanto
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2529

Abstract

The aspect of human resources or employees is an important factor that must be considered in the company. Human resources are the main assets for the company as active actors in various activities in the organization. Many companies provide logistic services such as warehousing, transportation services, freight services, etc. One company that used the service of logistic provider is PT Angkasa Pura Logistik Semarang. Due to the large number of logistic companies, PT Angkasa Pura Logistik Semarang needs to improve its employees' performance to compete in the logistics industry. Therefore, they must pay more attention to organizational communication, work motivation, and self-efficacy of their employees. The purpose of this research is to analyze the influence of organizational communication, work motivation, and self-efficacy on employee performance in PT Angkasa Pura Logistik Semarang.  The research model was used multiple linear regression and SPSS 25. The sampling method used was simple random sampling.  The questionnaire was distributed to 50 samples of staff in PT Angkasa Pura Logistik Semarang.  The results showed that organizational communication had a positive and significantly influenced employee performance with a significant value of 0.011 < 0.025 and the t value of 2.640 > t table 2.01290. The variable of work motivation had a positive and significant influence on employee performance with a significant value of 0.013 < 0.025 and the t value of 2.583 > t table 2.01290. The self-efficacy variable had a positive and significant influence on employee performance with a significant value of 0.023 < 0.025 and the t value of 2.360 > t table 2.01290
Co-Authors Dandi David Nababan Paniya - Paniya Putri Dirgantara Sakti Putut - Haribowo