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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Yusmar Ardhi Hidayat
Polines
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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PENGARUH JUMLAH PASOKAN, JUMLAH TENAGA PRODUKSI DAN MASA PANEN PASOKAN TERHADAP VOLUME PRODUK OLAHAN UDANG PT MISAJA MITRA PATI Hesti Anugraheni; Yusmar Ardhi Hidayat; Azizah Azizah
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1473

Abstract

Shrimp is superior commodity in Indonesia. Beside as material in production, shrimp are sold to another countries. This research aims to analyze the influence of raw material, worker in production, and harvest period of shrimp to the volume of shrimp processed product in PT Misaja Mitra Pati. Method of analysis data are literature review and interview. The technique of analysis used in this research is multiple linear regression analysis. Based on the research that had been done, there are three factors that significant with a significance level α = 0.05, either simultaneously or partially on the volume of shrimp processed product in PT Misaja Mitra Pati, namely raw material, worker in production, and harvest period of shrimp. The results of F-test, shows that F sig. value about (0.000) < significance level (α = 0.05). It means that raw material, worker in production, and harvest period of shrimp are significant effect on the volume of shrimp processed product in PT Misaja Mitra Pati simultaneously. Based on the result of t-test, partial raw material had significant and positive effect on the raw material in PT Misaja Mitra Pati with sig. value about 0.026 < α = 0.05 sig. level and the coefficient of 0.099, worker in production is significant and positive effect on the volume of shrimp processed product in PT Misaja Mitra Pati with significant value about 0,000< α = 0.05 sig. level and the coefficient of 0.920, while harvest period of shrimp significant and positive affect on the volume of shrimp processed product in PT Misaja Mitra Pati with significant value about (0,028) < sig. level (α =0.05) and the coefficient 3.470. Based on the adjusted R2 value about 0,857, which means 85.7% change in the volume of shrimp processed product in PT Misaja Mitra Pati could be explained by three independent variables that were raw material, worker in production, and harvest period of shrimp, while the rest of 14,3% is explained by the other variables outside the model.
Influence of Environmental Knowledge and Fashion Consciousness on Green Purchase Intention of Sustainable Fashion Products Zahra - Syauqina; Putut - Haribowo; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4186

Abstract

The growing awareness of claims about the negative impacts on the environment causes to lead fast fashion brands to shift their production from fast to sustainable collections. In line with the previous transformation, customers intend to purchase sustainable fashion products by considering their fashion consciousness and environmental knowledge. This study has two goals: (1) analyzing the influence of environmental knowledge on green purchase intention of sustainable fashion products. (2) analyzing the influence of fashion consciousness on green purchase intention of sustainable fashion products. Purposive sampling was used to select 100 respondents who bought fashion brands H&M and ZARA. This study used multiple regression analysis. This study proved that environmental knowledge and fashion consciousness positively influences green purchase intention of sustainable fashion products. The higher the environmental knowledge, the higher the extent of green purchase intention of sustainable fashion. Sustainable fashion industries should maintain product designs, attractive attributes, and variations of styles of sustainable apparel collections. They should emphasize the benefit of purchasing sustainable fashion products to save the environment through intense campaigns.
Design of the Social Media Marketing Strategy Model for Temanggung SME Products in the Covid-19 Pandemic Era Sandi - Supaya; Yusmar Ardhi Hidayat; Mardinawati - Mardinawati
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4600

Abstract

The problems in this study focused on identifying target markets, platforms and social media content, as well as designing social media marketing strategy models for Temanggung UKM products in the Covid-19 Pandemic Era. Questionnaire data in this study includes target markets, platforms, content, and social media marketing strategies. The social media marketing strategy questionnaire consists of questionnaires relating to when customers search for the type of content, reasons customers consume, how customers consume content, social media celebrities who are close to customers, and the response of SMEs when there are customer complaints. From this study it was concluded that the target market for UKM Temanggung consists of teachers, housewives, and students. The social media platforms used are WhatsApp, Facebook, Instagram with new product introduction content, interesting stories or inspiration related to the products being sold, product promotions being sold, tutorials using the products being sold accompanied by subtle promotions. Content is delivered on weekends via podcasts and vedio. Customers are close to social media and local artists, Temanggung ambassadors, service people, endorse friends, relatives. Every complaint is handled properly by Temanggung SMEs.
Co-Authors Azizah Azizah Hesti Anugraheni Mardinawati - Mardinawati Putut - Haribowo Sandi - Supaya Zahra - Syauqina