Article Per Year (5 Year)
p-Index From 2019 - 2024
0.882
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Sandi - Supaya
Polines
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
The use of Digital Media and Social Media for UKM Temanggung in the era of the Covid-19 Pandemic Sandi - Supaya; Mardinawati - Mardinawati; Makmun - Riyanto
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3485

Abstract

The problem in this research is how to describe the use of digital media and social media in reaching the target market, promoting products, and in implementing marketing strategies.The purpose of this study is to describe the use of digital and social media in the marketing strategy of Temanggung SMEs in the Covid-19 era. Respondents consist of owners and managers of Temanggung SMEs whose products have been included in national, provincial, city or district level exhibitions. Primary primary data were collected through a questionnaire using a survey method. The data were analyzed using the average, the largest, the lowest scoring for each opinion from the respondents. From this study it was concluded that Temanggung SMEs in the era of the covid-19 pandemic very often used digital media and social media to reach the target market, and promote products. SEO, Twitter and Reddit are not used very often. Creation and publishing of content to attract customers' attention, use of media to understand problems, build long-term relationships with target markets, assist and provide advice to customers are not good criteria.
The Effect of E-Commerce Implementation in the Curriculum on Students’ Entrepreneurship Interest Azizah - Azizah; Isnaini - Nurkhayati; Sandi - Supaya; Noor - Suroija; Jumi - Jumi
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3783

Abstract

In modern era, the use of e-commerce in everyday life is inseparable, especially among millennials, both in the world and in Indonesia, which is one of the most fertile e-commerce market shares. E-commerce make many new entrepreneurs have emerged, especially among the younger generation. Students as the young generation, should be the pioneers of the emergence of new entrepreneurs. The purpose of this study was to measure the influence of the application of e-commerce in increasing student interest in entrepreneurship, to find out what factors were driving and inhibiting students in entrepreneurship using e-commerce media and to create a model for evaluating curriculum that contributed to the application of e-commerce in increasing student entrepreneurial interest. The results of the research conducted showed that the independent variable (X), E-commerce, affected the dependent variable, interest in entrepreneurship (Y) by 68.8%. Based on this, the success of the E-Commerce course in influencing the interest in entrepreneurship still needs to be improved. This can be done by providing the right learning model. Appropriate modeling is expected to increase the influence of student entrepreneurial interests after receiving e-commerce courses.
Improving the understanding and use of Technopreneurship in running Temanggung Coffee MSME Business Mardinawati - Mardinawati; Sandi - Supaya; Sumanto - Sumanto; Kurniani - Kurniani; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3787

Abstract

The problem in this research is how well the understanding, and ability to use technopreneurship in running a business. Data collection methods used in this research are survey and interview methods. Respondents consist of owners and managers of Temanggung coffee SMEs whose products have been included in district or city level exhibitions. Likert scale with gradation from strongly agree to strongly disagree is used to measure the assessment of respondents' opinions about the statements in the questionnaire. Respondents' answers were scored and analyzed using the average, maximum, minimum, sort, and criterion values. The conclusion of this study is the understanding and use of technopreneurship in running a business is in the good and very good intervals, and can still be improved to be very good. Understanding and ability to market the product has the best criteria value. Understanding and ability to use in managing operating capital and a strong internet signal are prioritized in increasing the understanding and use of technopreneurship
Analysis of Perceived Value and Social Influence as an Influence of Consumer's Purchase Decision Iphone Users in Semarang City Ahmad Zakia Nurochim; Noor - Suroija; Sandi - Supaya
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4102

Abstract

This study aims to determine the effect of Perceived Value and Social Influence towards consumer’s purchase decision of iPhone users. This study uses a quantitative approach. The population in this study are customers who have purchased an iPhone in January – June 2022. The sample used is 100 customers. The sampling technique in this study was to use non-probability Purposive Sampling. Data is collected using a questionnaire that has been tested for validity and reliability. Data analysis techniques used in this research was classical assumption test, multiple linear analysis, coefficient of determination, F-test, and T-test. Data processing is carried out using SPSS version 25. The results of this study indicate that perceived value and social influence have a positive and significant effect on purchase decisions
Design of the Social Media Marketing Strategy Model for Temanggung SME Products in the Covid-19 Pandemic Era Sandi - Supaya; Yusmar Ardhi Hidayat; Mardinawati - Mardinawati
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4600

Abstract

The problems in this study focused on identifying target markets, platforms and social media content, as well as designing social media marketing strategy models for Temanggung UKM products in the Covid-19 Pandemic Era. Questionnaire data in this study includes target markets, platforms, content, and social media marketing strategies. The social media marketing strategy questionnaire consists of questionnaires relating to when customers search for the type of content, reasons customers consume, how customers consume content, social media celebrities who are close to customers, and the response of SMEs when there are customer complaints. From this study it was concluded that the target market for UKM Temanggung consists of teachers, housewives, and students. The social media platforms used are WhatsApp, Facebook, Instagram with new product introduction content, interesting stories or inspiration related to the products being sold, product promotions being sold, tutorials using the products being sold accompanied by subtle promotions. Content is delivered on weekends via podcasts and vedio. Customers are close to social media and local artists, Temanggung ambassadors, service people, endorse friends, relatives. Every complaint is handled properly by Temanggung SMEs.
Co-Authors Ahmad Zakia Nurochim Astuti, Rif'ah Dwi Azizah - Azizah Isnaini - Nurkhayati Jumi - Jumi Kurniani - Kurniani Makmun - Riyanto Mardinawati - Mardinawati Noor Suroija Sumanto - Sumanto Yusmar Ardhi Hidayat