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All Journal The Winners MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Maranatha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Humanities Education and Social Sciences
Surachman Surjaatmadja
STIE Indonesia Banking School
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Transfer of Training in Indonesia State-Owned Entreprises to Face the Asean Economic Community 2015 Surjaatmadja, Surachman
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.629

Abstract

The purpose of this paper is to provide an overview of the theoretical importance of transfer of training for State-owned Enterprises (SOEs) in Indonesia in order to face the ASEAN Economic Community 2015. This paper is a pre-research paper for the influence of transfer of training towards firm performance. It applied a library research with secondary data analyzing literature about transfer of training and Gagné’s five learned capabilities. The expected result was the existence of a specific training system for SOEs in Indonesia for there are very diverse areas of state-owned enterprises in Indonesia. The end goal is Indonesia State-Owned Enterprises have better competitiveness in global market.
Transfer of Training in Indonesia State-Owned Entreprises to Face the Asean Economic Community 2015 Surachman Surjaatmadja
The Winners Vol. 15 No. 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.629

Abstract

The purpose of this paper is to provide an overview of the theoretical importance of transfer of training for State-owned Enterprises (SOEs) in Indonesia in order to face the ASEAN Economic Community 2015. This paper is a pre-research paper for the influence of transfer of training towards firm performance. It applied a library research with secondary data analyzing literature about transfer of training and Gagné’s five learned capabilities. The expected result was the existence of a specific training system for SOEs in Indonesia for there are very diverse areas of state-owned enterprises in Indonesia. The end goal is Indonesia State-Owned Enterprises have better competitiveness in global market.
APLIKASI PENGUKURAN RISIKO TRANSFORMASI ORGANISASI (STUDI KASUS PADA PERUSAHAAN TELEKOMUNIKASI) Batara M. Simatupang; Walden R. Bakara; Agung Prasetya Budi; Surachman Surjaatmadja
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.895 KB)

Abstract

Abstract. The aim of this study is to perform quantitative risk assessment oforganizational transformation at PT X and develop its risk mitigation. The design ofthis study based on business risk analysis model by Fekete (2000), which are consist 4steps: (1) risk identification; (2) qualitative analysis; (3) quantitative analysis; and (4)risk response. The result of study showed there are significance risks of organizationaltransformation at PT X with the biggest risk level in consecutive order are systemreadiness factor, organization factor, and culture factor.Keywords: organizational change, risk management, quantitative risk assessment,delphi technique, monte-carlo simulationAbstrak. Tujuan studi ini adalah menilai secara kuantitatif kinerja transformasiorganisasi pada PT X dan membangun mitigasi risikonya. Studi ini didesainberdasarkan model analisis risiko binis yang dikembangkan oleh Fekete (2000), yangterdiri dari empat tahap: (1) identifikasi risiko; (2) analisis kualitatif; (3) analisiskuantitatif; dan (4) respon risiko. Hasil studi ini menunjukkan transformasi organisasipada PT X signifikan berisiko dengan level risiko terbesar secara berurutan adalahfaktor kesiapan sistem, faktor organisasi dan faktor budaya.Kata kunci: perubahan organisasi, manajemen risiko, penilaian risiko kuantitatif, teknidelphi, simulasi monte-carlo
MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT Surachman Surjaatmadja
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 14 No 4 (2010)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2010.v14.i4.179

Abstract

Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative  and adaptive marketing  program and strategy to  deliver the product or service, so that the customer  accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result  better. This research aims: To analyze of marketing performance of  building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the  strategic marketing management approach. The characters of this research is descriptive, while research method  is survey explanatory, by using the sampling technique of simple  random sampling to 140 of Building Planner Consultants. Results of this research indicate that  about the marketing planning activities more of firm (about 90%)  never do it, only 15.0% they doing the segmentation and 71.42%  sometimes they do
Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
Pengaruh Program Bauran Pemasaran Jasa Terhadap Perolehan Laba Perusahaan Jasa Konsultan Perencana Bangunan Surachman Surjaatmadja
Jurnal Manajemen Maranatha Vol. 5 No. 1 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.307 KB) | DOI: 10.28932/jmm.v5i1.236

Abstract

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing programme and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix programme which have been selected from the market informations. This research aims : To know and analysis the influence of service marketing mix programme toward the Performance of Consultant Firms. In this research is used the Strategic Marketing Management Approach, especially evaluated from internal strategy of the firm that is Service Marketing Mix Programs toward the Performance of the Firms. The characters of this research is verificative and descriptive, while research methode is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that service marketing mix programme have an associated relationship to firm performance R2X1 directly each for Product 14.40%, Price 17.0%, Promotion is 32.0%, Distribution is 26.0% Physical evidence 58.0%1, Personnel 20.0% and Process is 20.0% totally is 97.60%.
Pengaruh Pergeseran Tuntutan Pelanggan dan Karakteristik Pesaing Terhadap Program Bauran Pemasaran Jasa Konsultan Perencana Bangunan Surachman Surjaatmadja
Jurnal Manajemen Maranatha Vol. 4 No. 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.185 KB) | DOI: 10.28932/jmm.v4i2.239

Abstract

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix program which have been selected from the market informations. This research aims : To know and analysis the influence of customer requirements shifting and competitor characteristics toward service marketing mix program. This research used the Strategic Marketing Management Approach, especially evaluated from Market Orientation aspects, which in this case studied from customer requirements, competitor characteristics. The characters of this research is verificative and descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that customer requirements shifting and competitor characteristics have an associated relationship to service marketing mix program R2X1 directly 14.40%, indirectly 4.10% total 18.52%; R2X2 directly 28.10%, indirectly 4.10% total 32.20%.
Faktor Pembentuk Brand Love, Word Of Mouth, Dan Repurchase Intention Atas Produk Hedonis: Telaah Pada Pelanggan Produk Gunpla Merek Bandai Aditya Tri Nugroho; Whony Rofianto; Surachman Surjaatmadja; Meta Andriani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.441

Abstract

This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.
Impact of Technology, Military, and Socio-Economic Welfare on Conflict in Indonesia and Japan Alwan Mubarok; Hikmat Zakky Almubaroq; Surachman Surjaatmadja; Agung Risdhianto
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 2 (2023): IJHESS OCTOBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i2.615

Abstract

Conflicts are driven by various factors, but over time, conflicts have evolved in nature and complexity. In addition to traditional factors, the emergence of technology has played a significant role in shaping conflicts. Technological advancements also have been a driving force in shaping societies and economies, and impacting various sectors and aspects of life. Our research uses Structural Equation Model (SEM) analysis. We will analyze the direct and indirect impacts of digital connectivity, technology trade, military expenditure and personnel, and socio-economic welfare on conflicts and tensions in Indonesia and Japan. The findings of our study suggest that technology variables such as digital connectivity and technology trade have a positive effect on socio-economic welfare in Indonesia with coefficients 0.311 and 0.457. A similar thing also happened in Japan with coefficients 1.312 and 0.310. However, technology trade can increase conflicts and tensions in Indonesia with coefficients 0.796, and digital connectivity can increase conflicts and tensions in Japan with coefficients 0.761. Additionally, socio-economic welfare significantly reduces conflict in Japan.
Co-Authors Aditya Tri Nugroho Agung Prasetya Budi Agung Risdhianto Aini Kusniawati Albubaroq, Hikmat Zakky Alwan Mubarok Andriani, Meta Batara M. Simatupang Hery Winoto TJ Tasya Amanda Walden R. Bakara Whony Rofianto