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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Journal of Research on Business and Tourism Jurnal Akuntansi Keuangan dan Bisnis Jurnal Ilmu Manajemen & Ekonomika
Andriani, Meta
STIE Indonesia Banking School
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Faktor pembentuk brand loyalty: peran self concept connection, brand love, brand trust dan brand image (telaah pada merek h&m di kota dki jakarta) Andriani, Meta; dwbunga, Frisca
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 2 Desember 2017
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i2.4285

Abstract

Brand loyalty or customer loyalty is an important concept for many companies that can bring many benefits to companies, such as repeat purchases and brand recommendations to others, who then can reduce marketing costs. Trust in the brand is important and is a major factor in the development of brand loyalty. Along with the development of industry, entertainment, information and technology, style of fashion becomes a medium to demonstrate the existence of a person in the community. By following certain fashion, people can show their true identity. The purpose of this study was to determine the role of the Self Concept Connection, Brand Love, Brand Trust and Brand Image on the increase Brand Loyalty.The focus of this study object is H&M brand in Jakarta region. The data used in this study were gathered by spreading the questionnaires to users who have purchased the H&M brand is more than one time. This study used convinience sampling as a sampling technique and obtained 158 respondend and this data processed into this study result. This study uses SEM analyze to test the data.
PERAN KEMAMPUAN MANAJEMEN DALAM MENINGKATKAN KINERJA KEUANGAN Putri, Vidiyanna Rizal; Andriani, Meta
Jurnal Manajemen Dayasaing Vol 20, No 2 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i2.7110

Abstract

Penelitian ini menganalisis aspek internal dan  profil kemampuan manajemen dari industri batik di Kecamatan Laweyan, Surakarta. Selanjutnya untuk mengetahui faktor-faktor kesuksesan dari  kemampuan manajemen yang mempengaruhi kinerja keuangan  dari industri batik di Kampung Laweyan . Objek penelitian ini adalah para pelaku usaha industri batik di Kampung Laweyan, Surakarta.Populasi penelitian ini berjumlah 100 pengusaha batik dan jumlah sampel penelitian 65 pengusaha batik kelas menengah dan kecil di Kecamatan Laweyan dan yang mengembalikan kuesioner 65 responden. Metode analisis yang digunakan adalah analisis deskriptif dan analisis kuantitatif yaitu dengan menggunakan analisis regresi linear berganda dan regresi linear berganda bertingkat (Moderate Regression Analysis). Hasil penelitian ini ditemukan  bahwa dari 5 variabel independen dan variable dependen kinerja keuangan hanya 2 hipotesis yang diterima, Kemampuan Manajemen Pemasaran berpengaruh positif terhadap kinerja keuangan  dan Kemampuan Manajemen Sumber Daya Manusia berpengaruh positif terhadap kinerja keuangan. Kata kunci : model pengembangan, kinerja keuangan, industry batik
Faktor Pembentuk Behavioral Intention to Visit atas Informasi yang Diperoleh Dari Travel Blogs Kidalnarsis.com (Studi: Komparasi Antara Generasi X dan Generasi Y dalam Mengunjungi Destinasi Wisata Padang Heritage) Divi Hannitry Prakoso; Meta Andriani
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol 5, No 1 (2019): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Ba
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v5i1.166

Abstract

Travel blogs can be used by potential tourists to find out information about the place that will be the main destination especially first. This study aims to find out information about a blog that can satisfy the reader, make the information needed and can influence the behavioral intention to visit after reading the kidalnar-sis.com blog. This research is a type of quantitative descriptive comparative research, by comparing the same variables for different samples, Millennials and X. Survey techniques using online questionnaires. The data collected in this study amounted to 147 Millennials generation respondents and 130 students X respondents using Structural Equation Modeling (SEM) analysis method. This research provides conclu-sions, namely on talented people in matters that can influence the interest in the use of blogs by novels, understanding and interest, and reliability. Whereas in class X respondents in influencing the Expected Comfort of the Use of Blog by Understanding, Interest and Reliability, Clean Novelty. Then the Perceived Enjoyment of Blog Usage proved to have a positive and significant influence on the Purpose Image, and the Purpose of the Image proved to have a positive and significant influence on Visit Intention. Blog perjalanan dapat digunakan oleh wisatawan potensial untuk mengetahui informasi tentang tempat yang akan menjadi tujuan utama, terutama terlebih dahulu. Penelitian ini bertujuan untuk mengetahui in-formasi tentang blog yang dapat memuaskan pembaca, membuat informasi yang dibutuhkan dan dapat mempengaruhi niat perilaku untuk mengunjungi setelah membaca blog kidalnarsis.com. Penelitian ini ada-lah jenis analisis komparatif deskriptif kuantitatif, dengan membandingkan variabel yang sama untuk sam-pel yang berbeda, Millenial dan X. Teknik survei menggunakan kuesioner online. Data yang dikumpulkan dalam penelitian ini berjumlah 147 responden generasi milenium dan 130 responden generasi X menggunakan metode analisis Structural Equation Modeling (SEM). Penelitian ini memberikan kes-impulan, yaitu pada orang-orang berbakat dalam hal-hal yang dapat mempengaruhi minat dalam penggunaan blog menurut novel, pemahaman dan perhatian, dan reliabilitas. Sedangkan pada generasi X dalam mengendalikan Kenyamanan yang Diharapkan dari Penggunaan Blog dengan Memahami, Minat, dan Keandalan, Clean Novelty. Kemudian Perceived Enjoyment of Blog Usage terbukti memiliki pengaruh positif dan signifikan terhadap Purpose Image, dan Purpose Image terbukti memiliki dampak positif dan signifikan terhadap Visit Intention.
PERAN KEMAMPUAN MANAJEMEN DALAM MENINGKATKAN KINERJA KEUANGAN Vidiyanna Rizal Putri; Meta Andriani
Jurnal Manajemen Dayasaing Vol 20, No 2 (2018): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v20i2.7110

Abstract

Penelitian ini menganalisis aspek internal dan  profil kemampuan manajemen dari industri batik di Kecamatan Laweyan, Surakarta. Selanjutnya untuk mengetahui faktor-faktor kesuksesan dari  kemampuan manajemen yang mempengaruhi kinerja keuangan  dari industri batik di Kampung Laweyan . Objek penelitian ini adalah para pelaku usaha industri batik di Kampung Laweyan, Surakarta.Populasi penelitian ini berjumlah 100 pengusaha batik dan jumlah sampel penelitian 65 pengusaha batik kelas menengah dan kecil di Kecamatan Laweyan dan yang mengembalikan kuesioner 65 responden. Metode analisis yang digunakan adalah analisis deskriptif dan analisis kuantitatif yaitu dengan menggunakan analisis regresi linear berganda dan regresi linear berganda bertingkat (Moderate Regression Analysis). Hasil penelitian ini ditemukan  bahwa dari 5 variabel independen dan variable dependen kinerja keuangan hanya 2 hipotesis yang diterima, Kemampuan Manajemen Pemasaran berpengaruh positif terhadap kinerja keuangan  dan Kemampuan Manajemen Sumber Daya Manusia berpengaruh positif terhadap kinerja keuangan. Kata kunci : model pengembangan, kinerja keuangan, industry batik
Faktor pembentuk brand loyalty: peran self concept connection, brand love, brand trust dan brand image (telaah pada merek h&m di kota dki jakarta) Meta Andriani; Frisca dwbunga
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 2 Desember 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i2.4285

Abstract

Brand loyalty or customer loyalty is an important concept for many companies that can bring many benefits to companies, such as repeat purchases and brand recommendations to others, who then can reduce marketing costs. Trust in the brand is important and is a major factor in the development of brand loyalty. Along with the development of industry, entertainment, information and technology, style of fashion becomes a medium to demonstrate the existence of a person in the community. By following certain fashion, people can show their true identity. The purpose of this study was to determine the role of the Self Concept Connection, Brand Love, Brand Trust and Brand Image on the increase Brand Loyalty.The focus of this study object is HM brand in Jakarta region. The data used in this study were gathered by spreading the questionnaires to users who have purchased the HM brand is more than one time. This study used convinience sampling as a sampling technique and obtained 158 respondend and this data processed into this study result. This study uses SEM analyze to test the data.
FAKTOR PENENTU MINAT MENGGUNAKAN TEKNOLOGI NFC SEBAGAI SISTEM PEMBAYARAN (STUDI KASUS PENGGUNA KARTU KREDIT DI INDONESIA DENGAN MENGGUNAKAN PENDEKATAN ACCEPTANCE MODEL) Syika Putri Nuraini; Meta Andriani
Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v12i2.1636

Abstract

This study revisits the intention to use NFC payments in the context of credit cards. NFC is a system method that requires someone to make payments using a password without a card. In the background of this research problem, how Indonesian consumer acceptance of NFC system method. This study uses a descriptive research design with data collected through an online survey of sample credit users. Empirical data is then processed using SEM to be requested from the proposed hypothesis. The results of the conclusions of this study are the attitude towards the use of NFC, individual mobility, perceived compatibility, subjective norms have a positive effect on intention to use NFC payment, meanwhile perceived usefulness, perceived security, subjective norms have a positive effect on attitude toward the use of NFC payment, and Perceived ease of use has a positive effect on Perceived Usefulness Key Words: Credit Card, NFC, Payment System, Intention to Use, Acceptance Model.
Faktor Pembentuk Brand Love, Word Of Mouth, Dan Repurchase Intention Atas Produk Hedonis: Telaah Pada Pelanggan Produk Gunpla Merek Bandai Aditya Tri Nugroho; Whony Rofianto; Surachman Surjaatmadja; Meta Andriani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.441

Abstract

This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.
Faktor Kemampuan Non Keuangan: Berpengaruh Pada Model Pengembangan Pada Industri Batik (Studi pada Kampung Batik Laweyan) Vidiyanna Rizal Putri; Meta Andriani; Liana Mangifera
Jurnal Akuntansi Keuangan dan Bisnis Vol 12 No 2 (2019): Jurnal Akuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.989 KB) | DOI: 10.35143/jakb.v12i2.2484

Abstract

This research is aims to identify the characteristics of internal environment as well as the profile of the management capability of the batik industry in Kampung Laweyan, Surakarta. Furthermore, to know the factors of the ability of management is to encourage the main factors in managing business for batik industry. The object of this research is batik industry in Kampung Laweyan in ​Kecamatan Laweyan, Surakarta. The study involved 100 batik entrepreneurs with 65 samples middle and small-scale batik entrepreneurs in Laweyan, where the overall input of the questionnaire was good. The analysis used is descriptive analysis and quantitative analysis by using multiple linier regression analysis and multilevel regression analysis (Moderate Regression Analysis). The result of this research shows that from 5 independent variables and dependent variables only 3 hypothesis are accepted, they are operational management capabilities which have a negative effect, marketing management and human resources management’s ability have positively influence to nonfinancial performance. Keyword: business development model, non-financial performance, batik industry
Variabel Anteseden Minat Membeli Kain Tradisional Indonesia : Eksplorasi Peran Identitas Global Meta Andriani; Zulkifli
Jurnal Akuntansi Keuangan dan Bisnis Vol 14 No 1 (2021): Jurnal Akuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.626 KB)

Abstract

Adanya pasar yang sangat mengglobal saat ini, semakin penting untuk memahami bagaimana meningkatkan minat konsumen terhadap kain tradisional. Studi ini mengeksplorasi hubungan antara global identity (identitas global), persepsi nilai mewah dan niat beli konsumen atas produk kain tradisional. Sampel berasal dari generasi Y, digunakan untuk mengeksplorasi hubungan yang antar variabel. Skala yang diadaptasi digunakan untuk mengukur setiap konstruk. Sampel akhir adalah 135 responden, menggunakan metodologi pengukuran Structural Equation Modelling (SEM) dan aplikasi software AMOS 20. Hasil akhir menunjukkan bahwa berdasarkan hasil analisis di atas dapat dilihat bahwa individual value sangat dominan memiliki pengaruh terhadap purchase intention selain itu terdapat beberapa variabel yang berpengaruh signifikan antara lain variabel global identity berpengaruh signifikan dan positif terhadap functional value dan individual value, sedangkan pada variabel social value dan price sensitivity juga memiliki pengaruh positif terhadap purchase intention. Selain itu terdapat variabel yang tidak berpengaruh dan juga memiliki pengaruh negatif yaitu pada variable Global Identity yang tidak memiliki pengaruh terhadap Purchase Intention sedangkan pada variabel Funcional Value memiliki pengaruh yang negatif terhadap Purchase Intention. Kata kunci: identitas global, nilai yang dirasakan, sensitifitas harga, niat membeli
The Influence of Store Image, Service Quality, Private Label Brand Image, Perceived Risk, and Price Consciousness on Purchase Intention Meta Andriani
Jurnal Ilmu Manajemen & Ekonomika Vol 9, No 1 (2016): Jurnal Ilmu Manajemen & Ekonomika Vol. 9, No. 1, December 2016
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.586 KB) | DOI: 10.35384/jime.v9i1.18

Abstract

Previous study found supporting evidence of several factors affecting purchase intention in retail environment. However, there is still few that focus on the private label brand (PLB) despite of the importance of the products for the convinience store business. This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) in the context of convinience store. In addition, it also aims to confirm the factors that directly influence purchase intention of consumers. Two hundred and seven respondents were investigated using nonprobability sampling technique (purposive sampling). The analyses emploted Structural Equation Modelling techniques  and results indicate that store the image and private label brand image has a direct positive impact on purchase intention. The findings also confirmed that service quality has a direct positive effect on private label brand (PLB) image. Surprisingly, service quality has no direct influence on purchase intention, but have indirect influence through private label brand (PLB) image.
Co-Authors Aditya Tri Nugroho Divi Hannitry Prakoso dwbunga, Frisca Frisca dwbunga Krisna Damayanti Liana Mangifera Lorenzo Pramudya Effendi Putri, Vidiyanna Rizal Surachman Surjaatmadja Syika Putri Nuraini Whony Rofianto Zulkifli