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All Journal The Winners MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Maranatha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Humanities Education and Social Sciences

Surachman Surjaatmadja

STIE Indonesia Banking School

Author-ID : 394585

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Program Bauran Pemasaran Jasa Terhadap Perolehan Laba Perusahaan Jasa Konsultan Perencana Bangunan Surachman Surjaatmadja
Jurnal Manajemen Maranatha Vol. 5 No. 1 (2005)
Publisher : Universitas Kristen Maranatha

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing programme and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix programme which have been selected from the market informations. This research aims : To know and analysis the influence of service marketing mix programme toward the Performance of Consultant Firms. In this research is used the Strategic Marketing Management Approach, especially evaluated from internal strategy of the firm that is Service Marketing Mix Programs toward the Performance of the Firms. The characters of this research is verificative and descriptive, while research methode is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that service marketing mix programme have an associated relationship to firm performance R2X1 directly each for Product 14.40%, Price 17.0%, Promotion is 32.0%, Distribution is 26.0% Physical evidence 58.0%1, Personnel 20.0% and Process is 20.0% totally is 97.60%.

Pengaruh Pergeseran Tuntutan Pelanggan dan Karakteristik Pesaing Terhadap Program Bauran Pemasaran Jasa Konsultan Perencana Bangunan Surachman Surjaatmadja
Jurnal Manajemen Maranatha Vol. 4 No. 2 (2005)
Publisher : Universitas Kristen Maranatha

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix program which have been selected from the market informations. This research aims : To know and analysis the influence of customer requirements shifting and competitor characteristics toward service marketing mix program. This research used the Strategic Marketing Management Approach, especially evaluated from Market Orientation aspects, which in this case studied from customer requirements, competitor characteristics. The characters of this research is verificative and descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that customer requirements shifting and competitor characteristics have an associated relationship to service marketing mix program R2X1 directly 14.40%, indirectly 4.10% total 18.52%; R2X2 directly 28.10%, indirectly 4.10% total 32.20%.

Co-Authors Aditya Tri Nugroho Agung Prasetya Budi Agung Risdhianto Aini Kusniawati Albubaroq, Hikmat Zakky Alwan Mubarok Andriani, Meta Batara M. Simatupang Hery Winoto TJ Tasya Amanda Walden R. Bakara Whony Rofianto

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Journal : Jurnal Manajemen Maranatha