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All Journal The Winners MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Maranatha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Humanities Education and Social Sciences
Surachman Surjaatmadja
STIE Indonesia Banking School
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences

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Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
Co-Authors Aditya Tri Nugroho Agung Prasetya Budi Agung Risdhianto Aini Kusniawati Albubaroq, Hikmat Zakky Alwan Mubarok Andriani, Meta Batara M. Simatupang Hery Winoto TJ Tasya Amanda Walden R. Bakara Whony Rofianto