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Relasi Antara Filantropi Melalui Crowdfunding dengan Nilai Selebritas Alven, Alya Karamina; Sadasri, Lidwina Mutia
Jurnal ILMU KOMUNIKASI Vol 16, No 1 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The activity of crowdfunding through the internet-based platform is becoming a usual thing in Indonesia. Some celebrities do this kind of activity in the context of birthday crowdfunding. The objective of this research is to analyze the relations between celebrityâ€™s philantrophy through crowdfunding and its implication to the celebrity. This is a quantitative research with questionnaire as the data collection instrument to analyze the impact of crowdfunding to the value of Indonesian celebrity, Luna Maya. The findings of this research show the impact that arise from internet-based platform that enabling celebrity to build her visibilities on publicâ€™s opinion through crowdfunding.Keywords: celebrity, crowdfunding, philantrophy

Romanticized Abusive Behavior by Media Narrative Analysis on Portrayal of Intimate Partner Violence Romanticism in Korean Drama Priscila Asoka Kenasri; Lidwina Mutia Sadasri
Humaniora Vol 33, No 3 (2021)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jh.68104

Intimate relationships are often depicted in terms of a beautiful idealism, especially in the mass media. However, the evidence shows a vast number of women while in such a relationship have been subjected to physical, emotional, and/or sexual violence by their partner. Media plays an important part in shaping and reflecting social life, resulting in audience consumption of romanticized abusive behaviour. Its audiovisual content can perpetuate the point of view that some violence is normal – even romantic. Such a point of view can be found in Korean dramas, which have been popular with its Indonesian audience for some 20 years and do not show any signs of a decline in popularity. This study aims to reveal a narration of intimate partner violence portrayal as romance in the Korean drama The Heirs (2013). A qualitative method is used drawing on Propp's Seven Characters and Greimas' Actantial narrative analysis model. The research results show how The Heirs project romantic imagery masking abusive traits by establishing the male main character as a subject who forces a relationship without accepting rejection. Moreover, this study found the romanticization of abuse was amplified by depicting the female protagonist as an object expressing her objection to giving male characters the thrill of the chase. The findings in this research is consistent with the concept of romanticized media, particularly in portraying the romanticization of intimate partner violence.

Relasi Antara Filantropi Melalui Crowdfunding dengan Nilai Selebritas Alya Karamina Alven; Lidwina Mutia Sadasri
Jurnal ILMU KOMUNIKASI Vol. 16 No. 1 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

The activity of crowdfunding through the internet-based platform is becoming a usual thing in Indonesia. Some celebrities do this kind of activity in the context of birthday crowdfunding. The objective of this research is to analyze the relations between celebrity’s philantrophy through crowdfunding and its implication to the celebrity. This is a quantitative research with questionnaire as the data collection instrument to analyze the impact of crowdfunding to the value of Indonesian celebrity, Luna Maya. The findings of this research show the impact that arise from internet-based platform that enabling celebrity to build her visibilities on public’s opinion through crowdfunding.Keywords: celebrity, crowdfunding, philantrophy

Dinamika Isu Pernikahan Anak di Indonesia pada Media Baru (The Dynamic of Child Marriage’s Issue in Indonesia on New Media) Hermin Indah Wahyuni; nfn Partini; Lidwina Mutia Sadasri; Meike Lusye Karolus
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 20, No 2 (2018): JURNAL IPTEK-KOM (JURNAL ILMU PENGETAHUAN DAN TEKNOLOGI KOMUNIKASI)
Publisher : BPSDMP KOMNFO Yogyakarta, Kementerian Komunikasi dan Informatika

Pernikahan anak merupakan salah satu problem serius yang dihadapi Indonesia. Keriuhan perbincangan tentang nikah usia anak tampak di internet. Salah satu peristiwa nikah anak yang viral adalah pasangan siswa SMP Bantaeng, Sulawesi pada bulan April 2018. Masivitas konten nikah anak ini yang menjadi salah satu pemicu signifikansi kajian ini dilakukan. Dengan latar belakang tersebut, rumusan masalah yang muncul dalam kajian ini berfokus untuk memetakan kecenderungan konten nikah anak di media baru. Tujuan riset ini untuk memetakan wacana dan persepsi nikah anak di media baru. Penelitian ini menggunakan metode riset analisis isi kualitatif dan grabbing data dengan fokus pada sejumlah kata kunci nikah anak di Facebook dan Twitter selama 6 bulan, Desember 2017-Mei 2018. Temuan riset ini mengarah pada tebaran konten nikah anak, mulai dari highlight konten, artikel berita, image, top stories serta map. Selain itu, temuan data di media sosial daring mengarah pada perception streams yang beragam dengan titik tekan mulai dari joy sampai trust.

Parasocial Relationship dengan Selebritas (Studi Kualitatif pada Praktik Penggunaan Fandom Applications) Lidwina Mutia Sadasri
Jurnal Studi Pemuda Vol 10, No 2 (2021): Generasi Muda, Kerja dan Aspirasi Masa Depan
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/studipemudaugm.70269

Fan fanaticism towards their idol celebrity nowadays is easier to find. Compared to the previous period when interacting with idols could only be mediated by sending letters or press conferences, the presence of new media now allows fans to interact with their idols and connect through online social media, which can lead to the essence of parasocial relationships. One of the platforms that facilitates the relationship between fans and their idols is the fandom application, two of which are popular, Bubble and WeVerse. In this research, the goal is to analyze fans’ experience in using the fandom application using the concept of consumption of commercial products. Through reception analysis and in-depth interview techniques with informants, this study seeks to map the consumption practices of NCT and BTS fans using concepts that are dissected into consump- tion, projection, collection, reflection, and construction. The research results show that the platform further strengthens the relationship between fans and idols, especially the pandemic conditions that give fans more free time to access content from idols. Although not all of them took the reflection and construction stages seriously, their efforts almost covered all consumption activities due to the informant’s background and the intensity of the fans-idol relationship.

Political Celebrity and Communication Style Joko Widodo on New Media Lidwina Mutia Sadasri
Jurnal Pekommas Vol 4, No 1 (2019): April 2019
Publisher : BBPSDMP KOMINFO MAKASSAR

A Celebrity as a person who is being worshipped, not only originated from an artist, such as musician, actor or actress that starring any movie but also could originate from the political context. President Joko Widodo (Jokowi) as a leader of the Republic of Indonesia is one of the celebrity examples with his massive narration on new media. Jokowi has a Facebook page and its content related to his activities. The content could be seen from communication perspectives as a manifestation of celebrity image. In the context of Presidential Election in 2019, the emergence of the content on Jokowi Facebook Page also could be understood as one platform that is used by his fans or public to gather some information in relation with a presidential candidate. This research is conducted using content analysis using QDA Miner in April 2018. This study resulting from that communication style that Jokowi is using tend to be setting the agenda’s function, policy issue’s topic, referential/neutral’s register, and storytelling’s stagecraft.

MICRO-CELEBRITY ON NEW MEDIA SELF-PRESENTATION STUDY ON MICRO-CELEBRITY’S VLOG Lidwina Mutia Sadasri
Jurnal Penelitian Komunikasi dan Opini Publik Vol 21, No 2 (2017): Jurnal Penelitian Komunikasi dan Opini Publik - Desember 2017
Publisher : BPSDMP Kominfo Manado

AbstrakPerkembangan media komunikasi saat ini makin memberi ruang bagi pengembangan diri secara individu, salah satunya adalah pemanfaatan media baru, internet, dalam beragam bentuk self-presentation. Bentuk presentasi diri di media sosial online pun makin beragam dengan pelaku yang tak hanya orang ternama yang populer di media massa. Hal ini dikarenakan karakteristik media baru yang memampukan beragam pengguna untuk dapat masuk dan berpartisipasi dalam percakapan di dunia maya, tak terkecuali kaum awam. Pun dengan adanya demotic turn, seperti yang dinyatakan Turner (2010), kaum awam dapat meningkatkan visibilitasnya, salah satunya dapat dilihat dengan label micro-celebrity (Senft, 2008) yang dapat disandang seseorang atas popularitasnya di media baru.Video blogging sebagai salah satu bentuk perkembangan konten di media baru, makin marak dimanfaatkan sebagai media mempresentasikan diri oleh micro-celebrity. Bahkan, YouTube sebagai salah satu bentuk jejaring sosial dengan platform video, telah dilabeli sebagai situs web paling populer di Inggris sejak November 2007 (Burgess & Green, 2009). Tak hanya penggunaan yang makin masif, namun konten yang sangat beragam, bahkan cenderung kontroversial, menjadikan fenomena ini makin menarik untuk dikaji. Salah satu pertanyaan yang timbul akibat fakta tersebut adalah bagaimana self-presentation dipraktikkan di media baru oleh micro-celebrity melalui video-blogging, salah satunya yang dilakukan oleh Karin Novilda, seorang micro-celebrity dengan 200,000 subscribers di YouTube. Fenomena tersebut akan dianalisis menggunakan kajian literatur dan menghasilkan sejumlah titik simpul antara lain elemen praktik selebriti yang dilakukan Karin Novilda, mulai dari pengelolaan penggemar sampai afiliasi dengan selebriti lain, serta tipe self-presentation yang dikembangkan oleh Karin Novilda sebagai kreator konten, yakni acquisitive.Kata kunci : selebriti mikro, presentasi diri, video blogging, YouTube AbstractThe development of communication media is giving a space to self-development as an individual, such as new media’s usage, internet, on many kinds of self-presentation. The type of self-presentation of online social media is more diverse with its actors is not only a popular person on mass media. This is the consequences of new media characteristics that empower many users that could involve and participate on virtual world, including ordinary people. With the rise of demotic turn, as Turner (2010) said, ordinary people could increase its visibility, one of them could be seen with the label as micro-celebrity on new media (Senft, 2008). Nowadays, video blogging as one of a king of content development on new media, is highly used as a media to present themselves as micro-celebrity. Moreover, YouTube as a kind of video-platform social network is labelled as a most popular websites at England since November, 2007 (Burgess & Green, 2009). Not only the massive usage of it, but the various content that tend to be controversial, makes this phenomena is more interesting to be analyzed, one of them is practiced by Karin Novilda, who had 20,000 YouTube’s subscribers. One of the question that arise related to the fact is that how self-presentation is practiced on new media by micro-celebrity through video-blogging. The phenomena could be analyzed with literature review and points out some tendency that are celebrity practiced that performed such as fan base management untuk affiliation with other celebrity and the type of acquisitive self-presentation that developed.Keywords : micro-celebrity, self-presentation, video blogging, YouTub

CITRA TUBUH POSITIF PEREMPUAN DALAM IKLAN VIDEO DIGITAL (STUDI FEMVERTISING PADA IKLAN DOVE REAL BEAUTY) Nur Kumalaningtyas; Lidwina Mutia Sadasri
Mediakom Vol 1 No 2 (2018): Vol 1 No 2 (2018)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Media komunikasi, secara khusus dalam konteks ini adalah periklanan, mengalami perkembangan melalui hadirnya teknologi digital. Salah satu bentuk relasi keduanya hadir dalam bentuk digital video advertising berikut beragam isu konten yang dibawanya. Citra tubuh sendiri sebagai salah satu isu yang diangkay dalam iklan bukanlah suatu hal yang baru, namun tak banyak yang mengusung isu body positivity. Salah satu merek yang mengusung citra tubuh positif secara berkelanjutan adalah Dove melalui rangkaian iklan Campaign for Real Beauty, yakni Evolution, Real Beauty Sketch, dan #MyBeautyMySay. Rangkaian iklan ini akan dianalisis mengguunakan tiga konteks unit analisis, yaitu iklan video digital, femvertising, dan citra tubuh positif. Pendekatan kualitatif diaplikasikan dengan metode analisis isi pada tiap scene atau adegan dan mengkategorikannya ke dalam unit analisis. Hasil dari penelitian ini menunjukkan bahwa rangkaian iklan tersebut menampilkan isu yang serupa, yaitu tentang pendiktean standar tubuh, penampilan, dan kecantikan perempuan yang telah berlangsung lama dan meningkatkan kegelisahan perempuan akan tubuh yang dimilikinya.kegelisahan akan citra tubuh pun dihapuskan dalam akhir iklan dengan rasa nyaman dan percaya diri yang disampaikan dengan monolog secara langsung menghadap kameran yang merupakan reresentasi dari konsep femvertising.

WOMEN’S ISSUE ON NEW MEDIA Lidwina Mutia Sadasri
Mediakom Vol 4 No 1 (2021): Vol 4 No 1 (2021)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/diakom.v4i1.149

Kajian mengenai gender dan pemosisian perempuan dalam relasi gender dan seks di Indonesia hingga kini terus menjadi diskusi hangat. Bahkan sampai pada April 2019, terbit pemberitaan tentang kampanye daring “Indonesia Tanpa Feminis” yang menjadi viral. Viralitas kampanye Indonesia Tanpa Feminis tersebut juga menjadi pembanding atas adanya penguatan isu perempuan di Indonesia melalui akun Instagram @magdaleneid dan @perempuantagartegar. Diskusi tentang feminisme pun menjadi salah satu perdebatan dalam fenomena tersebut, terlebih karena dua akun tersebut merupakan komunitas pengusung feminisme, yang sifatnya sangat berlawanan dengan kegiatan “Indonesia Tanpa Feminis”. Permasalahan yang sama juga menjadi titik tekan dalam penelitian ini dengan tujuan mendeskripsikan feminisme yang muncul dalam konten kedua akun tersebut jika ditilik melalui konsep feminisme yang dibedakan menjadi dua gelombang. Metode yang digunakan dalam penelitian ini adalah analisis konten dalam periode enam bulan, dari bulan Maret 2019 - Agustus 2019. Berdasarkan analisis data, terlihat adanya kecenderungan sexism pada kedua akun dengan bentuk benevolent sexism, secara spesifik pada protective paternalism. Pada tataran feminisme second-wave, aspek yang sangat menonjol ada pada aspek antipatriarchy, hal ini sejalan dengan kekuatan yang dibawa oleh dua akun aktivisme tersebut. Aspek feminisme gelombang ketiga yang dilihat dalam konten dua akun tersebut hanya muncul dua dari tiga kategori yang tersedia, yakni doing gender dan reclamation of derogatory words.

Parasocial Relationship dengan Selebritas (Studi Kualitatif pada Praktik Penggunaan Fandom Applications) Lidwina Mutia Sadasri
Jurnal Studi Pemuda Vol 10, No 2 (2021): Generasi Muda, Kerja dan Aspirasi Masa Depan
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/studipemudaugm.70269

Fan fanaticism towards their idol celebrity nowadays is easier to find. Compared to the previous period when interacting with idols could only be mediated by sending letters or press conferences, the presence of new media now allows fans to interact with their idols and connect through online social media, which can lead to the essence of parasocial relationships. One of the platforms that facilitates the relationship between fans and their idols is the fandom application, two of which are popular, Bubble and WeVerse. In this research, the goal is to analyze fans’ experience in using the fandom application using the concept of consumption of commercial products. Through reception analysis and in-depth interview techniques with informants, this study seeks to map the consumption practices of NCT and BTS fans using concepts that are dissected into consump- tion, projection, collection, reflection, and construction. The research results show that the platform further strengthens the relationship between fans and idols, especially the pandemic conditions that give fans more free time to access content from idols. Although not all of them took the reflection and construction stages seriously, their efforts almost covered all consumption activities due to the informant’s background and the intensity of the fans-idol relationship.

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