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ANALISIS KORELASI PENGEMBANGAN PRODUK TERHADAP VOLUME PENJUALAN DENGAN PANDEMI COVID SEBAGAI VARIABEL KONTROL PADA UD BESKY JAYA BAKERY Rafikhein Novia Ayuanti; Trisnia Widuri
Jurnal Istiqro Vol 8 No 1 (2022): Januari 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v8i1.1270

Abstract

Product development is a marketing strategy and a solution to increase sales volume because consumers have more choices to fulfill their desires. There is a possibility that if the company ignores product development, consumers will switch to competing products, if this happens, the company will lose customers or consumers and result in decreased sales volume. But if the product development is carried out in accordance with the wishes, needs and tastes of consumers, it is expected to increase the company's sales volume. Given the increasing level of competition, the company must improve the company's performance, including the variety of products offered, to build long-term relationships with its customers or v vother potential customers. Product is one element of the marketing mix that is very strategic in increasing sales volume.The purpose of this study is to determine whether product development can increase sales volume and to determine the Covid pandemic as a control variable between product development and sales volume.The degree of correlation between product development and sales volume indicates a close relationship between these two variables. With a significance level of 0.00, it means that between product development and sales volume has a significant relationship. Before the pandemic was included as a control variable, product development had a very weak relationship with sales volume. with a significance level of 0.570, which means that the product development variable does not have a significant relationship with sales volume. After the pandemic was included as a control variable, the relationship between product development and sales volume became very close. So it can be concluded that the pandemic acts as a control variable between product development and sales volume.
Pengaruh Keselamatan dan Kesehatan Kerja Serta Disiplin Kerja terhadap Produktivitas Kerja CV Pahala Sentosa Kediri Heru Sutapa; Rafikhein Novia Ayuanti
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1212

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan dari variabel Keselamatan dan Kesehatan Kerja serta Disiplin Kerja terhadap Produktivitas Kerja Karyawan CV Pahala Sentosa Kediri. Metode penelitian yang digunakan bersifat kuantitatif dengan teknik pengambilan sampel jenuh. Data penelitian didapatkan melalui kuesioner yang dibagikan kepada 65 responden. Penelitian ini menggunakan pengukuran data skala likert dengan teknik analisa uji asumsi klasik, regresi linear berganda, koefisien determinasi, uji F dan uji t.  Hasil penelitian menunjukan bahwa variabel keselamatan dan kesehatan kerja menunjukkan nilai signifikan probabilitas Sig. < 0,05 yaitu 0,006 < 0,05 yang menyatakan variabel keselamatan dan kesehatan kerja berpengaruh secara parsial terhadap produktivitas kerja karyawan. Variabel disiplin kerja menunjukkan nilai signifikan probabilitas  Sig. < 0,05 yaitu 0,000 < 0,05 yang menyatakan variabel disiplin kerja berpengaruh secara parsial terhadap produktivitas kerja karyawan. Sedangkan secara simultan keselamatan dan kesehatan kerja serta disiplin kerja berpengaruh signifikan terhadap produktivitas kerja karyawan CV Pahala Sentosa Kediri dimana hasil uji F didapatkan nilai signifikan sebesar 0,000 < α (0,05).Kata kunci: Keselamatan dan Kesehatan Kerja, Disiplin Kerja dan Produktivitas KerjaAbstractThis study aims to determine the partial and simultaneous effect of the variables of Occupational Safety and Health and Work Discipline on Employee Work Productivity at CV Pahala Sentosa Kediri. The research method used is quantitative with saturated sampling technique. Research data obtained through questionnaires distributed to 65 respondents. This study uses a Likert scale data measurement with classical assumption test analysis techniques, multiple linear regression, coefficient of determination, F test and t test. The results showed that the occupational safety and health variables showed a significant value of the probability of Sig. < 0.05, namely 0.006 < 0.05, which states that the occupational safety and health variables have a partial effect on employee work productivity. The work discipline variable shows a significant value of the probability of Sig. < 0.05, namely 0.000 < 0.05, which states that the work discipline variable has a partial effect on employee work productivity. Meanwhile, simultaneously, occupational safety and health and work discipline have a significant effect on employee productivity at CV Pahala Sentosa Kediri where the F test results obtained a significant value of 0.000 < (0.05).Keywords: Occupational Safety and Health, Work Discipline and Work Productivity