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All Journal Students´ Journal of Economic and Management Jurnal Mirai Management Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Saintara : Jurnal Ilmiah Ilmu-Ilmu Maritim PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Bambang Sutedjo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

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Pengaruh Ekuitas Merek dan Kepercayaan Merek terhadap Kepuasaan Pelanggan dan Terhadap Minat Beli Ulang (Studi Pada Wanita Pengguna Skincare dan Bodycare Scarlatte Whitening) Nabila, Alistiya Najla; Sutedjo, Bambang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4139

Abstract

This research aims to explain the influence of Brand Equity and Brand Trust on Customer Satisfaction and Repurchase Intentions on Scarlatte Whitening Skincare and Bodycare consumers. This research uses a quantitative type of research. The population used in this research is female employees or employees who use Scarlatte Whitening Skincare and Bodycare products, 94 female employees were used as samples in this research. Data collection for this research used questionnaires written directly on paper and via Google forms sent directly. Data analysis in this research uses Instrument Testing, Model Testing, and Hypothesis Testing based on SPSS data processing. The findings in this research are (1) Customer Satisfaction has a positive and significant effect on Repurchase Intentions. (2) Brand Equity has a positive and significant effect on Customer Satisfaction. (3) Brand Trust has a positive and significant effect on Customer Satisfaction.
Co-Authors 08.05.51.0092 Arles Nurdiansah 09.05.51.0112 Yunus Saputra Andhika Rusmiani, 14.05.51.0154 Andhika Rusmiani, 14.05.51.0154 Aprilisa Nugraheni Arief Himmawan Dwi Nugroho Arif Pambudi, 14.05.51.0228 Arif Rachman Hakim, 13.05.51.0220 Bagus Gemilang Dian Sri rahayu Dzulhanita Melati, 14.05.51.0184 Erina Dwi Hastuti, 14.05.51.0018 Erina Dwi Hastuti, 14.05.51.0018 Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273 Ihsan, Muchamad Nuril Irene Irma Dini Cahyani Kirana Aurellia Aviesta M Raviqy Vaqod Vaz Nabila, Alistiya Najla Nanda Eka S Ningsih, Kurnia Setyo Widiyah Putra, Harmanda Berima Sellvi Alvionita Suhana Suhana Taufiq Adi Prasetyo, 14.05.51.0095 Vika Puji Astutik Willis Rukmi Feny