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All Journal Students´ Journal of Economic and Management Jurnal Mirai Management Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Saintara : Jurnal Ilmiah Ilmu-Ilmu Maritim PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Bambang Sutedjo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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PERANAN EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN PRODUK HANDPHONE NOKIA (Studi pada Mahasiswa Unisbank Semarang) Arles Nurdiansah, 08.05.51.0092; Sutedjo, Bambang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

This research is a study of brand nokia mobile products, where brand products are assessed based on consumer perceptions of equity and its impact on consumer loyalty. Data were collected through questionnaire method against 125 peoples in the area of consumer Nokia at Faculty of Economics, Stikubank University obtained by using purposive sampling technique. From the regression analysis obtained by the equation Y = 0.123 X1 + 0.158 X2 + 0.831 X3 + 0.151 X4. Most impact on consumer loyalty that Perceived quality variable (X3), which has a coefficient of 0.831. next followed by the variable brand association (X2) with a coefficient of 0.158. brand loyalty variable (X4) with a coefficient of 0.151. For independent variables that have the smallest influence is brand awareness variable (X1) with a coefficient of 0.123. Hypothesis testing using the F test indicated that four independent variables under study is found to significantly influence the consumer loyalty. Then through a t test showed that four independent variables under study is found to significanly influence the consumer loyalty too. Therefore Figures Adjusted R square of 73,1 percent showed that consumer loyalty can be explained by fourth indipendent variables in the regression equation. While the rest of 26,9 percent is explained by others variables outside of the four variables used in this study.Keywords: Dimention of brand equity and consumer loyalty
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA VARIO DI KECAMATAN GEBOG KUDUS Yunus Saputra, 09.05.51.0112; Sutedjo, Bambang
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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The purpose of this study is to examine and analyze the effect of the product, brand image and purchase decisions. The population in this study is the consumer who has the Honda Vario motorcycle brand in the District Gebog, Kudus. The samples in this study were as many as 100 customers. The sampling technique using accidental sampling. Data collection techniques used were primary analysis technique used is multiple regression. The results showed that: (1). Quality products and a significant positive influence on purchasing decisions. (2). Brand image and a significant positive influence on purchasing decisions. (3). Promotion of positive and significant influence on purchasing decision Keywords: Product Quality, Brand Image, Promotion, Purchasing Decision
PENGARUH CITRA PERUSAHAAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Bank BTN Kantor Cabang Kudus) Erina Dwi Hastuti, 14.05.51.0018; Sutedjo, Bambang
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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The purpose of this study is to analyze the influence of corporate image, trust, satisfaction on customer loyalty at PT. Bank Tabungan Negara (Persero) Tbk Kudus branch office. The study tested three hypotheses.The population of this research is customers PT. Bank Tabungan Negara of Kudus branch office. The sample size is 100 respondents withmethod convenience sampling. Data testing techniques used include validity test with product moment correlation, reliability test with alpha cronbach and multiple regression analysis. The results of the research are: Corporate image has a positive and significant impact on customer loyalty, trust does not affect customer loyalty and satisfaction has a positive and significant impact on customer loyalty.Keywords: Corporate Image, Trust, Satisfaction and Loyalty.
ANALISIS PENGARUH ATRIBUT PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA VARIO (Studi Pada Konsumen di Kelurahan Rejosari, Semarang Timur ) Andhika Rusmiani, 14.05.51.0154; Sutedjo, Bambang
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this research is to know and analyze the influence of each variable of product attribute, brand image and price perception to decision process of purchasing motorcycle matic Honda Vario. The population in this study is the owner of Honda Vario motor matic in Rejosari Village, East Semarang. The sampling technique in this research uses purposive sampling, because in determining the sample based on certain criteria, namely: people who make decision process of purchasing motorcycles matic Honda Vario, and residing in Rejosari Village, East Semarang and more than 17 years old. The analytical tool used is multiple linear regression analysis.The results of the analysis can be concluded, that: product attributes have no significant effect on the purchasing decision process of Honda Vario matic motorcycle. Brand image has a positive and significant impact on the purchasing decision process of Honda Vario matic motorcycle. Price perceptions have a positive and significant impact on the purchasing decision process of Honda Vario matic motorcycle.Keywords: product attributes, brand image, price perception, and purchasing decision process
PENGARUH CITRA PERUSAHAAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Bank BTN Kantor Cabang Kudus) Erina Dwi Hastuti, 14.05.51.0018; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to analyze the influence of corporate image, trust, satisfaction on customer loyalty at PT. Bank Tabungan Negara (Persero) Tbk Kudus branch office. The study tested three hypotheses.The population of this research is customers PT. Bank Tabungan Negara of Kudus branch office. The sample size is 100 respondents withmethod convenience sampling. Data testing techniques used include validity test with product moment correlation, reliability test with alpha cronbach and multiple regression analysis. The results of the research are: Corporate image has a positive and significant impact on customer loyalty, trust does not affect customer loyalty and satisfaction has a positive and significant impact on customer loyalty.Keywords: Corporate Image, Trust, Satisfaction and Loyalty.
ANALISIS PENGARUH ATRIBUT PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA VARIO (Studi Pada Konsumen di Kelurahan Rejosari, Semarang Timur ) Andhika Rusmiani, 14.05.51.0154; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this research is to know and analyze the influence of each variable of product attribute, brand image and price perception to decision process of purchasing motorcycle matic Honda Vario. The population in this study is the owner of Honda Vario motor matic in Rejosari Village, East Semarang. The sampling technique in this research uses purposive sampling, because in determining the sample based on certain criteria, namely: people who make decision process of purchasing motorcycles matic Honda Vario, and residing in Rejosari Village, East Semarang and more than 17 years old. The analytical tool used is multiple linear regression analysis.The results of the analysis can be concluded, that: product attributes have no significant effect on the purchasing decision process of Honda Vario matic motorcycle. Brand image has a positive and significant impact on the purchasing decision process of Honda Vario matic motorcycle. Price perceptions have a positive and significant impact on the purchasing decision process of Honda Vario matic motorcycle.Keywords: product attributes, brand image, price perception, and purchasing decision process
PENGARUH CITRA PERUSAHAAN, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN COFFEE (Studi Kasus pada Strada Coffee Semarang) Arif Pambudi, 14.05.51.0228; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of corporate image, service quality, and price perception on the satisfaction of coffee consumers. This research is a quantitative research, which uses primary data. The population in this study were all consumers of Strada Coffee Semarang Sampling was carried out using purposive sampling method. The instrument used in this study is a questionnaire distributed directly to respondents. The number of questionnaires distributed and used as further analysis material is 100. Analytical technique using tested the validity, tested the reliability, analysis of the multiple regression, F test, coefficient of determination, and t test. The results showed that the company image variable had no effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, and price perception had a positive and significant effect on the satisfaction of coffee consumers. Keywords: corporate image, service quality, price perception, and customer satisfaction.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi Empiris Pada Rumah Makan Sate Bu Tris Banyuputih Batang) Arif Rachman Hakim, 13.05.51.0220; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The research object was conducted at the Sate Bu Tris Restaurant in Banyuputih Batang. This study aims to find out and analyze the effect of price perception, product quality and service quality on consumer satisfaction of Sate Bu Tris Restaurant in Banyuputih Batang. Research samples were 100 respondents. The sampling technique is done by using purposive sampling, which is a sample determination technique with certain considerations. The criteria used in sampling with purposive sampling method are consumers who buy food and drinks at least 3 times at Sate Bu Tris Batang Restaurant. Data analysis method uses multiple regression. The results of testing the first hypothesis shows that partially (individuals) there is a positive and significant influence between Price Perception on consumer satisfaction; Partially (individuals) there is a positive and significant influence between Service Quality on consumer satisfaction and partially (individuals) there is a positive and significant influence between Product Quality on consumer satisfaction. Keywords: price perception, product quality, service quality and customer satisfaction
PENGARUH KUALITAS LAYANAN, PERSEPSI SUKU BUNGA, DAN PROMOSI TERHADAP PROSES PENGAMBILAN KEPUTUSAN NASABAH DALAM PENGAMBILAN KREDIT (Studi Pada Nasabah KUR Pada Bank Mandiri KCP Semarang Pamularsih Taufiq Adi Prasetyo, 14.05.51.0095; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine and analyze the influence of service quality, interest rate perception and promotion of customer decision making process in credit taking at Bank Mandiri Pamularsih Branch Office. The sample in this study used population research techniques or census studies or saturated samples where all respondents were taken all as respondents ie as many as 97 respondents. Methods of data analysis using linear regression. From the research result can be taken some conclusion that service quality have positive and significant effect to customer decision in credit taking at Bank Mandiri KCP Semarang Pamularsih. The interest rate perception of the bank has a positive and significant impact on the decision of the customer in the credit taking at Bank Mandiri KCP Semarang Pamularsih. And promotions have a positive and significant impact on customer decisions in credit taking at Bank Mandiri KCP Semarang Pamularsih.. Keywords: service quality, interest rate perception, promotion and customer decision making process in credit collection
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi Empiris Pada Rumah Makan Sate Bu Tris Banyuputih Batang) Arif Rachman Hakim, 13.05.51.0220; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The research object was conducted at the Sate Bu Tris Restaurant in Banyuputih Batang. This study aims to find out and analyze the effect of price perception, product quality and service quality on consumer satisfaction of Sate Bu Tris Restaurant in Banyuputih Batang. Research samples were 100 respondents. The sampling technique is done by using purposive sampling, which is a sample determination technique with certain considerations. The criteria used in sampling with purposive sampling method are consumers who buy food and drinks at least 3 times at Sate Bu Tris Batang Restaurant. Data analysis method uses multiple regression. The results of testing the first hypothesis shows that partially (individuals) there is a positive and significant influence between Price Perception on consumer satisfaction; Partially (individuals) there is a positive and significant influence between Service Quality on consumer satisfaction and partially (individuals) there is a positive and significant influence between Product Quality on consumer satisfaction. Keywords: price perception, product quality, service quality and customer satisfaction
Co-Authors 08.05.51.0092 Arles Nurdiansah 09.05.51.0112 Yunus Saputra Andhika Rusmiani, 14.05.51.0154 Andhika Rusmiani, 14.05.51.0154 Aprilisa Nugraheni Arief Himmawan Dwi Nugroho Arif Pambudi, 14.05.51.0228 Arif Rachman Hakim, 13.05.51.0220 Bagus Gemilang Dian Sri rahayu Dzulhanita Melati, 14.05.51.0184 Erina Dwi Hastuti, 14.05.51.0018 Erina Dwi Hastuti, 14.05.51.0018 Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273 Ihsan, Muchamad Nuril Irene Irma Dini Cahyani Kirana Aurellia Aviesta M Raviqy Vaqod Vaz Nabila, Alistiya Najla Nanda Eka S Ningsih, Kurnia Setyo Widiyah Putra, Harmanda Berima Sellvi Alvionita Suhana Suhana Taufiq Adi Prasetyo, 14.05.51.0095 Vika Puji Astutik Willis Rukmi Feny