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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Kesehatan Ibu dan Anak Jurnal Bisnisman : Riset Bisnis dan Manajemen
Mamun Sutisna
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Jurnal Bisnisman : Riset Bisnis dan Manajemen

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Mengapa Masyarakat Indonesia Terus Menggunakan Layanan Mobile Payment? Gaffar, Mohammad Rizal; Sutisna, Mamun; Senalasari, Widi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 1 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

In Indonesia by 2007, Telkomsel launched TCash as the pioneer of mobile payment service provider. In the next year Indosat launched Dompetku and XL also offered the same service which is XL Tunai in 2012. The interesting part start when GoPay as the newcomer in mobile payment services had the same number of users with TCash. The great market value and the large number of players in the mobile payment business require service providers to understand and capture what consumers really need. Therefore, a model is developed which can represent post-consumer behavior using mobile payment services. This research used a set of questionnaire and valid data gathered from 200 samples from Bandung, Indonesia. We analyzed the data by Partial Least Square. The result shows that the model has a strong predictive power for measuring consumer behavior towards the use of mobile payment and all the hypotheses were accepted.
Co-Authors Firman Fuad Wirakusumah Henviana, Rizkita Cahya Henviana, Rizkita Cahya Ika Fitria Elmeida Kurniati, Ana Marjani, Lulu Mohammad Rizal Gaffar Prayogo, Arifyan Dwi Prayogo, Arifyan Dwi Sarah, Ira Siti Senalasari, Widi Supriadi Gandamihardja Supriatna, Apip Supriatna, Apip