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Analisis Kualitas Jaringan Internet Pada Pulau Rempang Galang Kota Batam Yuli Siyamto; Asron Saputra
Journal of Applied Informatics and Computing Vol 3 No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Batam

This study aims to determine the extent of the quality of cellular-based internet network services in the coastal areas of Batam, especially on Rempang Galang Island. The background of the research is to increase public awareness to use the internet for economic development and to improve the quality of human resources. With the internet, the people of Rempang Galang Island can open their insights, knowledge, skills, market share and wider business opportunities. This awareness has also led to an increase in the number of people who use cellular-based internet. With cellular-based, many advantages are obtained. Among others, it does not depend entirely on PLN electricity, mobility and flexibility and has many uses. In order to serve the needs of the Rempang Galang community for good internet network services, a study is needed to find out the facts on the ground. The research method used is the QoS (Quality Of Service) method. The main parameters of throughput, delay, packet loss, and jitter with reference standards are TIPHON (Telecommunications and Internet Protocol Harmonization over Networks). The tools used are Axis NetTools, Wireshark and Iperf. The results of the study will obtain a picture of the quality of cellular-based internet network services on Rempang Galang Island, Batam City. The final goal of the research is as input for the Batam City Government and the private sector in order to jointly build the Batam City to be more advanced and equitable.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA PADA PT. MITRA KRIDA PERKASA Winda Evyanto; Asron Saputra
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.584

This research is a study of the effect of promotions and price on PT Honda's motorcycle purchase decisions. Mitra Krida Perkasa Batam. In this study, the independent variable is Promotion and Price, while the independent variable is purchase decision. The data used in this study are primary data obtained from research studies. The researchers distributed questionnaires to 141 respondents, and quantitative causality was used as the research method. The hypothesis is proven by multiple regression analysis. The study was conducted in several phases viz. The first step is to familiarize yourself with the theories of literature and gather information about the chosen and studied topic. The second step is to gather basic information through a survey. The third step is to test the usefulness of the data through validity and reliability testing. Step four, exploratory hypothesis testing with multiple regression for partial and simultaneous testing of hypotheses. In the fifth step, it is investigated whether the independent variables of the dependent variable can reinforce each other's influence or are related to each other. The results of this study show that partly advertisement and price have a large positive and significant effect on the purchase decisions of Honda motorcycles in PT. Mitra Krida Perkasa Batam and at the same time discount and price variables together have a significant and very positive effect on PT Honda's motorcycle purchase decisions Mitra Krida Perkasa Batam

Pengaruh online customer review, promosi, dan kemudahan penggunaan terhadap keputusan pembelian e-commerce Shopee di kota Batam Susi Angelina Nasution; Asron Saputra
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5102

Penelitian ini dilakukan untuk mengetahui pengaruh online customer review, promosi, dan kemudahan penggunaan terhadap keputusan pembelian e-commerce Shopee di Kota Batam. Dewasa ini pembelian tidak haya terjadi di luar jaringan, namun dalam jaringan menjadi alternatif yang menjanjikan mengingat kepraktisannya. Penelitian menggunakan metode kuantitatif dengan penyebaran kuesioner melalui google form kepada 399 sampel yang bertempat tinggal di Batam dan telah melakukan pembelian di Shopee serta dengan penentuan sampel dengan metode purposive sampling, data kemudian diproses menggunakan SPSS versi 26. Hasil penelitian ini ialah Online Customer Review berpengaruh secara positif dan signifikan terhadap Keputusan Keputusan Pembelian E-Commerce Shopee di Batam. Promosi berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian E-Commerce Shopee di Kota Batam Kemudahan Penggunaan berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian E-Commerce Shopee di Kota Batam. Online Customer Review, Kemudahan, dan Promosi, memiliki pengaruh secara simultan, positif dan signifikan terhadap Keputusan Pembelian E-Commerce Shopee di Kota Batam. Keywords: Online Customer Review, Online Customer Rating, Ease of Use, Customer Puschase Decision.

Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata Di Kota Batam Cindy Widya Kenedi; Asron Saputra
Jurnal Ilmiah Feasible (JIF) Vol 5, No 2 (2023): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v5i2.2023.104-113.32322

Dewasa ini, permintaan sepatu di Indonesia melonjak signifikan, menandakan perlunya para pengusaha untuk terus berinovasi dan menciptakan produk dengan kualitas dan nilai yang luar biasa bagi konsumen. Lanskap kompetitif yang ada di antara produsen harus mengharuskan manajemen perusahaan berusaha semaksimal mungkin untuk tetap kompetitif di pasar yang dinamis dengan memperhatikan promosi dan kualitas produk. Penelitian ini merupakan penelitian deskriptif kuantitatif, Populasi dalam penelitian ini berjumlah 240 responden dengan melalui rumus slovin, didapatkan sampel sebanyak 150 orang yang kemudian datanya akan dianalisis menggunakan bantuan aplikasi SPSS versi 25. Hasil penelitian menunjukkan Promosi berpengaruh positif dan mempunyai pengaruh signifikan secara parsial terhadap keputusan pembelian sepatu bata di Dc Mall Kota Batam. Kualitas Produk berpengaruh positif dan memiliki pengaruh signifikan secara parsial terhadap keputusan pembelian sepatu bata di DC Mall Kota Batam. Lalu Promosi dan Kualitas produk berpengaruh positif dan memiliki pengaruh signifikan secara parsial terhadap keputusan pembelian sepatu bata di DC Mall Kota Batam. Kata kunci: Keputusan Pembelian; Kualias Produk; Promosi; Sepatu Bata Abstract Today, the demand for shoes in Indonesia has increased significantly, indicating the need for entrepreneurs to continue to innovate and create products with exceptional quality and value for consumers. The competitive landscape that exists among manufacturers should require that company management make every effort to stay competitive in a dynamic market with an eye on promotion and product quality. This research is a quantitative descriptive study. The population in this study was 240 respondents using the slovin formula, a sample of 150 people was obtained, and the data was analyzed using the SPSS version 25 application. buying Bata shoes at Dc Mall Batam City. Product quality has a positive and partially significant effect on purchasing decisions for bata shoes at Dc Mall Batam City. Then Promotion and Product Quality have a positive and partially significant influence on the decision to purchase Bata shoes at DC Mall Batam City. Keywords: Bata Shoe; Product Quality; Promotion; Purchase Decision

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA PADA PT. MITRA KRIDA PERKASA Winda Evyanto; Asron Saputra
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.584

This research is a study of the effect of promotions and price on PT Honda's motorcycle purchase decisions. Mitra Krida Perkasa Batam. In this study, the independent variable is Promotion and Price, while the independent variable is purchase decision. The data used in this study are primary data obtained from research studies. The researchers distributed questionnaires to 141 respondents, and quantitative causality was used as the research method. The hypothesis is proven by multiple regression analysis. The study was conducted in several phases viz. The first step is to familiarize yourself with the theories of literature and gather information about the chosen and studied topic. The second step is to gather basic information through a survey. The third step is to test the usefulness of the data through validity and reliability testing. Step four, exploratory hypothesis testing with multiple regression for partial and simultaneous testing of hypotheses. In the fifth step, it is investigated whether the independent variables of the dependent variable can reinforce each other's influence or are related to each other. The results of this study show that partly advertisement and price have a large positive and significant effect on the purchase decisions of Honda motorcycles in PT. Mitra Krida Perkasa Batam and at the same time discount and price variables together have a significant and very positive effect on PT Honda's motorcycle purchase decisions Mitra Krida Perkasa Batam

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