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All Journal Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Management Analysis Journal
Jefri Heridiansyah
STIE Semarang
Economics, Econometrics & Finance Education

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ANALISIS PENGARUH PUBLIC RELATION PERCEPTION DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY (STUDI PADA KONSUMEN INDOSAT DI KOTA SEMARANG) Dwi Prawani Sri Redjeki; Jefri Heridiansyah
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 12, No 2: Desember 2017
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.12.2.47-67

Abstract

This research examines the influence of consumer perception about public relation activity of a company to customer loyalty and test effect brand image to customer loyalty. This study uses questionnaires as a medium to collect data from consumers. Questionnaires were distributed to 40 Indosat customers in Semarang City who have used or used Indosat for at least 1 (one) year.The results of this study show that consumer perceptions of public relations activities of a company have a positive effect on customer loyalty. The influence of public relation perception (PRP) on customer loyalty will be more powerful and significant if the brand image is high. If the image brand is low, the influence of PRP on customer loyalty is meaningless. Public relations perception positively affects customer loyalty, meaning that the lower the perception of consumers about public relations activities of a company will be lower the level of customer loyalty. Conversely, the higher the public relation perception of a company in the eyes of its customers, the higher the level of customer loyalty.Brand image has a positive effect on customer loyalty. That is, when consumers have a high brand image of a product, will increase customer loyalty. Conversely, when consumers have a low brand image in mind, it will have a small effect on customer loyalty
PENGARUH BAGI HASIL, PRODUK, DAN KUALITAS PELAYANAN, TERHADAP MINAT MENABUNG DI BANK SYARIAH (Studi Kasus pada Nasabah Bank Syariah Indonesia KCP UNGARAN) Th. Susetyarsi; Jefri Heridiansyah; Purnomo Ari Wibowo
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.511

Abstract

The goal of this study is to see how much profit sharing, product , and service quality affect interest in saving in Islamic banks. A total of 100 customers from the Indonesian Islamic bank KCP Ungaran were employed in the study. Purposive sampling was used in this investigation, and the data used were primary data kinds. SPSS 22 was used to process the data in this investigation (IBM Statistical Package for Social Science). Profit sharing has a good but not significant effect on saving interest in Indonesian Islamic bank clients at KCP Ungaran, according to the findings of this study. This study also demonstrates the positive impact of Indonesian Islamic bank products on client savings motivation. Furthermore, this research demonstrates that service quality has a positive and significant impact.Keywords: Profit Sharing,Product,Service Quality, Interest in Saving
PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF PADA KONSUMEN SHOPEE Jefri Heridiansyah; Ellen Rima Melati; Rokhmad Budiyono
JURNAL STIE SEMARANG Vol 15 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i2.629

Abstract

ABSTRAK Pandemi Covid-19 membuat budaya belanja masyarakat Indonesia mengalami perubahan. Masyarakat zaman milenial sekarang lebih senang meluangkan waktu untuk berbelanja online daripada berkunjung ke toko secara langsung untuk membeli barang apa lagi disaat Pandemi Covid-19. Populasi dalam penelitian ini adalah mahasiswa STIE (Sekolah Tinggi Ilmu Ekonomi ) SEMARANG dengan jumlah 3.051 Mahasiswa yang terdiri dari 2.310 mahasiswa kelas manajemen dan 731 mahasiswa kelas akuntansi. Teknik sampling yang digunakan adalah purposive sampling dengan sampel 97 responden. Berdasarkan hasil uji asumsi klasik diketahui data yang dipergunakan dalam penelitian ini terdistribusi normal, tidak terdapat multikolonieritas, dan bebas heterokedastisitas. Dari ketiga hipotesis yang diajukan, shopping lifestyle dan hedonic shopping motivation yang berpengaruh secara positif dan signifikan terhadap pembelian impulsif, sedangkan promosi penjualan berpengaruh secara negatif dan signifikan terhadap pembelian impulsif. Kata Kunci : Shopping Lifestyle, Hedonic Shopping Motivation, dan Promosi Penjualan dan Pembelian impulsive
How  Does  Organization  Network  and  Market  Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java Wahyudi Wahyudi; Jefri Heridiansyah; Theresia Susetyarsi; Teti Safari; Catur Prabowo
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.3265

Abstract

This  study  aims  to  determine  the  effect  of  organizational  network  and  market orientation  on  marketing  performance  on  downstream  products  of  PTPN  IX Central  Java.  The  sample  is  34  respondents  with  a  nonprobability  sampling technique using the census method. The  independent variables in this study are organizational  networks  and  market  orientation,  then  the  dependent variable  is marketing  performance.  The  data  collection   method  used  in  this  study  is  a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks   positively   and   significantly   affect   marketing   performance.   The   market orientation has a positive and significant effect on the marketing performance of downstream  products  of  PTPN  IX  in  Central  Java.  Marketing  performance impacts  sales  turnover,  sales  increase  and  marketing  reach.  Therefore, management must pay attention to every relationship, whether friends, business relations  or  partner  companies,  both  large  and  small,  and  fulfill  customer orientation, threats from competitors, and market information.
Co-Authors Catur Prabowo Dwi Prawani Sri Redjeki Ellen Rima Melati Purnomo Ari Wibowo Rokhmad Budiyono Safari, Teti Th. Susetyarsi Theresia Susetyarsi Wahyudi Wahyudi