Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Management Analysis Journal
Wahyudi Wahyudi
STIE Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How  Does  Organization  Network  and  Market  Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java Wahyudi Wahyudi; Jefri Heridiansyah; Theresia Susetyarsi; Teti Safari; Catur Prabowo
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.3265

Abstract

This  study  aims  to  determine  the  effect  of  organizational  network  and  market orientation  on  marketing  performance  on  downstream  products  of  PTPN  IX Central  Java.  The  sample  is  34  respondents  with  a  nonprobability  sampling technique using the census method. The  independent variables in this study are organizational  networks  and  market  orientation,  then  the  dependent variable  is marketing  performance.  The  data  collection   method  used  in  this  study  is  a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks   positively   and   significantly   affect   marketing   performance.   The   market orientation has a positive and significant effect on the marketing performance of downstream  products  of  PTPN  IX  in  Central  Java.  Marketing  performance impacts  sales  turnover,  sales  increase  and  marketing  reach.  Therefore, management must pay attention to every relationship, whether friends, business relations  or  partner  companies,  both  large  and  small,  and  fulfill  customer orientation, threats from competitors, and market information.
Co-Authors Catur Prabowo Jefri Heridiansyah Safari, Teti Theresia Susetyarsi