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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Investment Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovator : Jurnal Manajemen Manager : Jurnal Ilmu Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Manajemen Universitas Bung Hatta Journal of Islamic Education and Innovation (JIEI) International Journal of Integrative Sciences Prosiding Simposium Nasional Multidisiplin (SinaMu) Journal of Sustainable Economic and Business

Christian Kuswibowo

Politeknik APP Jakarta

Author-ID : 3980889

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Rekrutmen, Kompetensi dan Pelatihan Kerja Terhadap Produktivitas Karyawan Christian Kuswibowo; Catur Erty Suksesty
Simposium Nasional Mulitidisiplin (SinaMu) Vol 3 (2021): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh rekrutmen, kompetensi dan pelatihan terhadap produktivitas karyawan pada CV Alyssa Prima Mandiri. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah karyawan CV Alyssa Prima Mandiri dengan jumlah populasi sebanyak 44 orang. Teknik pengambilan sampel menggunakan nonprobability sampling dengan ukuran sampel 44 karyawan yang merupakan seluruh jumlah populasi. Analisis data yang digunakan dalam penelitian ini adalah alat analisis Structural Equation Model (SEM) dengan menggunakan software Smart-PLS versi 3.0. Hasil dari penelitian ini adalah bahwa rekrutmen memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan, dan kompetensi memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan, dan pelatihan memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan.

ANALISIS PERSONAL SELLING DI ERA PANDEMI PADA TOYOTA AUTO2000 CILANDAK JAKARTA SELATAN Erdin Febriansyah Chaniago; Christian Kuswibowo Kuswibowo
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

AbstrakPenelitian ini bertujuan untuk mengetahui Personal Selling di Era Pandemi Pada Toyota Auto2000 Cilandak Jakarta Selatan dan mengetahui hambatan yang ditemui dalam Personal Selling pada masa pandemi di Toyota Auto2000 Cabang Cilandak Jakarta Selatan. Penelitian ini bersifat kualitatif. Sumber data yang digunakan yaitu data primer diperoleh melalui hasil pengamatan lapangan menggunakan wawancara. Data sekunder diperoleh melalui literatur buku, data internal perusahaan, data dari internet, dan studi pustaka. Berdasarkan hasil penelitian ini dapat diketahui bahwa akibat pandemi Covid-19 terdapat proses kerja personal selling pada Auto2000 harus mengalami perubahan, dari yang awalnya door to door kini menjadi virtual. Tenaga penjual harus memberikan inovasi – inovasi baru dan menarik serta kreativitas yang tinggi agar calon penjual tetap melakukan pembelian kendaraan pada cabang Auto2000 Cilandak ini. Selain itu, perusahaan sebaiknya untuk menghindari hal serupa akan terjadi lagi maka sebaiknya perusahaan harus mempersiapkan mitigasi risiko, penting bagi perusahaan untuk mempersiapkan hal tersebut agar jika sewaktu – waktu hal ini akan terjadi lagi. Namun demikian penelitian masih memiliki keterbatasan, sehingga perlu dilakukan penelitian berikutnya yang lebih dalam dan memperkaya ilmu pengetahuan tentang personal selling yang lebih intensif, efektif dan efisien.Kata Kunci: Personal Selling, Pandemi Covid 19, Auto2000AbstractThis study aims to determine Personal Selling in the Pandemic Era at the Toyota Auto2000 Cilandak, South Jakarta and to find out the obstacles encountered in Personal Selling during the pandemic at the Toyota Auto2000 Cilandak Branch, South Jakarta. This research is qualitative in nature. The data source used in this research is primary data obtained through field observations using interviews. Secondary data was obtained through book literature, company internal data, data from the internet, and literature study. Based on the results of this study, due to the Covid-19 pandemic, the personal selling work process at Auto2000 had to change, from what was originally door to door, now it has become virtual. Salespeople must provide new and interesting innovations as well as high creativity so that prospective sellers continue to purchase vehicles at this Auto2000 Cilandak branch. In addition, companies should avoid similar things from happening again, so companies should prepare risk mitigation, it is important for companies to prepare for this so that at any time this will happen again. However, the research still has limitations, so it is necessary to carry out further research that is deeper and enriches the knowledge of personal selling more intensive, effective and efficient.Keywords: Personal Selling, Covid 19 pandemic, Auto2000

PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Christian Kuswibowo
Simposium Nasional Mulitidisiplin (SinaMu) Vol 2 (2020): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan disiplin kerja terhadap produktivitas kerja karyawan PT Aditama Graha Lestasi. Metode yang digunakan untuk penelitian ini adalah Probability Sampling (Simple Random Sampling). Untuk melakukan uji validitas dalam penelitian ini penulis menggunakan alat bantu perhitungan statistik yang dihasilkan oleh program SEM PLS (Partial Least Square) 3.0 dan data primer yang digunakan dengan memberikan bentuk kuesioner kepada 86 karyawan. Hasil penelitian menunjukkan bahwa motivasi kerja dan disiplin kerja menunjukkan dampak positif dan signifikan terhadap produktivitas kerja dilihat dari pengujian hipotesis dimana motivasi kerja memiliki t-statistik sebesar 3.427, disiplin kerja memiliki t-statistik sebesar 5.708. Hal ini menunjukkan bahwa motivasi kerja dan disiplin kerja yang baik akan meningkatkan produktivitas kerja karyawan PT Aditama Graha Lestari.Kata Kunci: Motivasi Kerja, Disiplin Kerja, Produktivitas Kerja

Analisis Persepsi Konsumen Pada Produk Pisang Goreng Madu Di Coffee Shop: Studi Kasus Yoms Kopi & Gorengan Serpong Aji Kresno Murti; Christian Kuswibowo; Erliani Erliani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 17 No. 1 (2022): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.17.1.1-5

This study aims to analyze consumer perceptions of honey fried banana products at Yoms Kopi & Gorengan Serpong. Perception analysis in this study was formed from the dimensions of the five senses, experience and individual knowledge. This research is a descriptive quantitative research using the Statistical Program for Social Science software. This study uses one variable (univariate). The object in this research is consumer perception. Sampling in this study used the Non Probability Sampling technique with the sampling method namely Purposive Sampling. Data analysis in this study included validity tests, reliability tests, and descriptive analysis. Based on the analysis of the data that has been obtained, the dimension of consumer perception that is most felt by customers on honey fried banana products at Yoms Kopi & Gorengan Serpong is the sensory dimension because the overall mean score obtained has the highest value compared to other consumer perception dimensions (4.41) and overall mean score on the dimensions of the five senses which means that all consumers/customers of Yoms Kopi & Gorengan Serpong strongly agree about feeling a different sensation when consuming Yoms honey fried bananas; Liked the Yoms honey fried banana product from the first time I consumed it; and Liked the taste of Yoms honey fried banana

PROGRAM KULIAH WHATSAPP PELANGGAN CERELAC: APAKAH KUALITAS PELAYANAN BERPENGARUH? Thalia Octavania Diatma; Christian Kuswibowo; Catur Erty Suksesty
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/sinamu.v4i1.7892

Riset ini bertujuan untuk mengetahui pengaruh kualitas pelayanan kuliah WhatsApp terhadap kepuasan pelanggan Cerelac di wilayah Depok pada masa pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah peserta yang mengikuti Kegiatan Kuliah WhatsApp di wilayah Depok. Teknik pengambilan sampel menggunakan nonprobability sampling dengan teknik sampling berupa convenience sampling berdasarkan dengan kaidah Roscoe, adapun jumlah sampel dalam penelitian ini sebanyak 31 responden. Data penelitian ini diolah dengan menggunakan SPSS versi 20. Hasil dari penelitian ini adalah berdasarkan hasil analisis mengenai kualitas pelayanan terhadap kepuasan pelanggan kuliah WhatsApp oleh Cerelac, maka dapat diperoleh kesimpulan bahwa Kualitas pelayanan memiliki pengaruh yang signifikan terhadap kualitas pelayanan. Peserta sudah merasa puas dengan pelayanan yang diberikan mengenai kuliah WhatsApp yang dijalankan. Setiap penambahan 1 nilai kualitas pelayanan, maka kepuasan pelanggan bertambah sebesar 67,3% dengan pengaruh yang positif. Adapun kegiatan pelayanan yang dilakukan oleh Cerelac yaitu dengan membuat kegiatan kuliah WhatsApp adalah untuk menambah wawasan mengenai makanan pendamping ASI.Kata Kunci: Kualitas Pelayanan, Kuliah WhatsApp, Kepuasan Pelanggan, CerelacThis research aims to determine the effect of the service quality of WhatsApp lecture services on Cerelac customer satisfaction in Depok area during the Covid-19 pandemic. The method used in this research is a quantitative method. The objects of research are the participants who takes part in WhatsApp Lecture Event in Depok area. The sampling technique used nonprobability sampling with a sampling technique in the form of convenience sampling based on the Roscoe rule, while the number of samples in this study were 31 respondents. The research data was processed using SPSS version 20. The results of this study were based on the results of an analysis of service quality on customer satisfaction at WhatsApp lectures by Cerelac, it can be concluded that service quality has a significant influence on service quality. Participants were satisfied with the service provided regarding the WhatsApp lectures being carried out. For every 1 addition of service quality value, customer satisfaction increases by 67.3% with a positive influence. The service activities carried out by Cerelac are by creating a WhatsApp lecture event to add insight about complementary foods for breast milk. Keywords: Service Quality, WhatsApp Lecture, Customer Satisfaction, Cerelac

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/sinamu.v4i1.7924

Riset ini bertujuan untuk mengetahui pengaruh kualitas pelayanan kuliah WhatsApp terhadap kepuasan pelanggan Cerelac di wilayah Depok pada masa pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah peserta yang mengikuti Kegiatan Kuliah WhatsApp di wilayah Depok. Teknik pengambilan sampel menggunakan nonprobability sampling dengan teknik sampling berupa convenience sampling berdasarkan dengan kaidah Roscoe, adapun jumlah sampel dalam penelitian ini sebanyak 31 responden. Data penelitian ini diolah dengan menggunakan SPSS versi 20. Hasil dari penelitian ini adalah berdasarkan hasil analisis mengenai kualitas pelayanan terhadap kepuasan pelanggan kuliah WhatsApp oleh Cerelac, maka dapat diperoleh kesimpulan bahwa Kualitas pelayanan memiliki pengaruh yang signifikan terhadap kualitas pelayanan. Peserta sudah merasa puas dengan pelayanan yang diberikan mengenai kuliah WhatsApp yang dijalankan. Setiap penambahan 1 nilai kualitas pelayanan, maka kepuasan pelanggan bertambah sebesar 67,3% dengan pengaruh yang positif. Adapun kegiatan pelayanan yang dilakukan oleh Cerelac yaitu dengan membuat kegiatan kuliah WhatsApp adalah untuk menambah wawasan mengenai makanan pendamping ASI.Kata Kunci: Kualitas Pelayanan, Kuliah WhatsApp, Kepuasan Pelanggan, CerelacThis research aims to determine the effect of the service quality of WhatsApp lecture services on Cerelac customer satisfaction in Depok area during the Covid-19 pandemic. The method used in this research is a quantitative method. The objects of research are the participants who takes part in WhatsApp Lecture Event in Depok area. The sampling technique used nonprobability sampling with a sampling technique in the form of convenience sampling based on the Roscoe rule, while the number of samples in this study were 31 respondents. The research data was processed using SPSS version 20. The results of this study were based on the results of an analysis of service quality on customer satisfaction at WhatsApp lectures by Cerelac, it can be concluded that service quality has a significant influence on service quality. Participants were satisfied with the service provided regarding the WhatsApp lectures being carried out. For every 1 addition of service quality value, customer satisfaction increases by 67.3% with a positive influence. The service activities carried out by Cerelac are by creating a WhatsApp lecture event to add insight about complementary foods for breast milk.Keywords: Service Quality, WhatsApp Lecture, Customer Satisfaction, Cerelac

The Impact of Product Quality and Service Quality on Client Loyalty and its Effect on Purchase Decision Christian Kuswibowo; Avia Enggar Tyasti
International Journal of Integrative Sciences Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i8.5763

This study aims to analyze the impact of product quality and service on customer loyalty and purchase terms. Clients of PT Karya Laksana are the subjects of this study. The study was conducted with 150 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. So-called structural equation modeling (SEM) is used in this study using the smart-PLS analysis tool. This study proves that product quality has a positive and vital impact on customer loyalty, service quality has a positive and critical impact on customer loyalty, customer loyalty has a positive and essential impact on purchase terms, product quality has a positive and critical impact on customer loyalty Loyalty has a positive and significant impact. Product terms and rate have a positive and significant impact on purchase conditions

PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Christian Kuswibowo; Anung Widodo; Agus Santoso; Hendri Pujianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.

How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior Tine Yuliantini; Muhammad Ramli; Christian Kuswibowo; Fadhila Dhia Malihah; Anees Janee Ali
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.007

Objectives. Businesses are obligated to have high-quality personnel. In the face of technological advances and business competition, organizations need to raise the standard of their resources and and raising the standard of resources is shown by the commitment in the organization and organizational citizenship behavior (OCB).Methodology: This study method involved with the quantitative method and using (SEM) analysis with software (PLS). In this study, there was a population of 50 employees and the sampling technique is saturated sampling with 50 sample.Finding:. The Result are transformative leadership involves significant and positive transformational leadership has an impact on the dedication of the organizationsignificant and positive impact on OCB, job contentment has a significant and positive impact on organizational, Organizational dedication and fulfillment at work both significantly and favorably affect OCB.Conclusion:To increase OCB in an organization, supporting factors such as transformational leadership, job satisfaction and organizational commitment within the institutional environment

Conceptualizing Organizational Commitment and Knowledge Sharing on Organizational Citizenship Behavior: Property Industries Case Mochamad Soelton; Tubagus Muhammad Fajrin Nurullah; Tine Yuliantini; Sri Anah; Paijan; Christian Kuswibowo
Journal of Sustainable Economic and Business Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose – This study aims to examine and analyze the effect of Organizational Commitment and Knowledge Sharing on Organizational Citizenship Behavior Mediated by Job Satisfaction. Methodology – This study uses a saturated sample of 40 employees. Quantitative analysis used the questionnaire collection method, using the Smart–PLS Structural Equation Model analysis method. Findings – Organizational Commitment and Knowledge Sharing have a positive effect on Organizational Citizenship Behavior, Organizational Commitment and Knowledge Sharing have a positive effect on Job Satisfaction, Job Satisfaction has a positive effect on Organizational Citizenship Behavior, Job Satisfaction is able to mediate Organizational Commitment has a positive effect on Organizational Citizenship Behavior, Job Satisfaction is able to mediate Knowledge Sharing has a positive effect on Organizational Citizenship Behavior. Authenticity – This research examined OCB, which has a broad and significant impact on company performance. It also provides better comprehension concerning the relationship of spiritual leadership, self-efficacy, locus of control, and job satisfaction on this indicator.

Co-Authors Agus Santoso Ahmad Cahyo Nugroho Aji Kresno Murti Anees Janee Ali Anung Widodo Avia Enggar Tyasti Avia Enggar Tyasti Catur Erty Suksesty Catur Erty Suksesty Catur Erty Suksesty Citra Yuniar Darmawan Dedi Febrianto Erdin Febriansyah Chaniago Erliani Erliani Fadhila Dhia Malihah Febrina Mahliza Hendri Pujianto Mochamad Soelton Muhammad Faisal Anwar Muhammad Ramli murti, Aji kresno Paijan R. Dinda Azhar Afifah Rahmat Nofal Andriansah Sri Anah Thalia Octavania Diatma Thalia Octavania Diatma Tine Yuliantini Tine Yuliantini Tubagus Muhammad Fajrin Nurullah Yennida Parmariza

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