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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
M Syarifuddin Rosyid
Departement of Management, Faculty of Economics and Business, Narotama University
Economics, Econometrics & Finance

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The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest M Syarifuddin Rosyid; Joko Suyono; Damasari Ratnasahara Elisabeth
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 1 (2019): September 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

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Abstract

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM product Design/methodology/approach: This research is quantitative study Findings: The result showed that the three hypotheses proposed had a significant and supported. Research limitations/implications: This research is quantitative study with a sample of 190 respondentS IN wedoro Village Practical implications: The result showed that the three hypotheses proposed had a significant and supported. Paper type: This paper can be categorized as case study paper
Co-Authors Damasari Ratnasahara Elisabeth Joko Suyono