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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik
Fernando Fernando
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Price, Quality of Service and Promotion Toward Multifilament Tate Purchase Decisions At PT United Rope: Price, Quality of Service and Promotion Toward Multifilament Tate Purchase Decisions At PT United Rope Wantoni Wantoni; Andrew Andrew; Setio Susanto; Fernando Fernando; Indra Sensiano
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.900.pp1255-1259

Abstract

This research was conducted at PT United Rope. The purpose of this study was to examine and analyze the effect of Price, Service Quality and Promotion on Purchasing Decisions of Multifilament Tate at PT United Rope. There is a decrease in purchasing decisions caused by Price, Service Quality and Promotion. This research approach is based on a quantitative approach. The population in this study amounted to 214 customers and the number of samples in the study were 139 customers. The sampling technique used was random sampling. The results of the calculation of the partial hypothesis testing showed that the price had a positive and significant effect on the purchasing decision of the multifilament tate at PT United Rope. The results of the calculation of the partial hypothesis testing obtained that service quality has a positive and significant effect on the multifilament tate purchasing decision at PT United Rope. The results of the calculation of the partial hypothesis testing obtained that promotion has a positive and significant effect on the purchasing decision of the multifilament tate at PT United Rope. The results of the calculation of hypothesis testing simultaneously obtained that price, service quality and promotion have a positive and significant effect on multifilament tate purchasing decisions at PT United Rope. The coefficient of determination test results obtained an Adjusted R Square value of 0.381, this means 38.1% of the variation in the dependent variable, namely the purchase decision which can be explained by the variation of the independent variable while the rest is 61.9% (100% - 38.
Pengaruh Pandemi, Restrukturisasi, Dan Pinjaman Agunan Terhadap Kepuasan Pengusaha Mikro PT Pegadaian Cabang Pringgan Fernando Fernando; Warnita Halawa; Rizky Wulandini; Deni Faisal Mirza; Nur M Ridha Tarigan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6776

Abstract

This study was conducted at Pt Pegadaian Pringgan Branch. The purpose of this study was to examine the effect of the pandemic, restructuring and collateral loans on the satisfaction of microentrepreneurs at PT. Pringgan Branch Pawnshop. The approach in this study is a quantitative approach. This type of research is a quantitative descriptive research. The population was 250 personnel employees and the sample was 71 personnel employees. Sampling technique Using Simple Random Samplin. Data collection using questionnaires, interviews and documentation. Data analysis techniques using multiple linear regression análisis. The conclusion of this study states that the pandemic has a significant effect on the satisfaction of micro entrepreneurs fostered by PT Pegadaian where the Sig value is < 0.05. Restructuring significantly affect the satisfaction of micro entrepreneurs fostered by PT Pegadaian where the value of GIS <0.05. Collateral loans have a significant effect on the satisfaction of micro entrepreneurs fostered by PT Pegadaian where the Sig value is < 0.05. Simultaneously with the pandemic, restructuring and collateral loans had a significant effect on the satisfaction of microentrepreneurs fostered by PT Pegadaian, where the Sig value was < 0.05. Adjusted value of RSquare is 0.733 or 73.30%, meaning that the research variables contribute greatly in explaining the satisfaction of micro entrepreneurs fostered by Pt Pegadaian at 73.30% while the remaining 26.70% is influenced by other factors outside this study. Keywords: Collateral loans, Pandemic, Restructuring, Satisfaction of Microentrepreneurs.
Co-Authors Andrew Andrew Deni Faisal Mirza Indra Sensiano Nur M Ridha Tarigan Rizky Wulandini Setio Susanto Wantoni Wantoni Warnita Halawa