Article Per Year (5 Year)
p-Index From 2019 - 2024
1.704
P-Index
This Author published in this journals
All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Signal Riwayat: Educational Journal of History and Humanities JOSAR (Journal of Students Academic Research)
Saifuddin Zuhri
UPN Veteran Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Riwayat: Educational Journal of History and Humanities

 1 
Consumer Brand Awareness in Using Instagram as A Brand Communication Media (Study On Instagram Account @Pasar.Idmalang) Nurul Rizki Awaliah*; Saifuddin Zuhri
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.30339

Abstract

Pasar.Id Malang is an e-commerce that encourages traditional market businesses to adapt digital systems and virtual buying and selling activities through an online platform, namely the Pasar.Id website. To introduce to the public, Pasar.Id Malang uses Instagram as a branding medium. However, when compared to several e-commerce Instagram accounts that also focus on selling consumer goods, small and medium enterprise (MSME) products, and basic necessities, Pasar.Id Malang still has a relatively small number of followers. This research method is qualitative with a virtual ethnography approach with the aim of uncovering and describing all subject interactions in the virtual world in this case branding activities carried out by Pasar.Id Malang through Instagram social media. Data is collected through virtual observation activities and also in-depth interviews to test the validity of the data. From the results of the study, the social media strategy that @pasar.idmalang in conducting branding to build brand awareness is an audit or discovery, determining plans in using Instagram, optimizing Instagram content, and evaluating the use of Instagram. In addition, it was found that the brand awareness of followers of Instagram @pasar.idmalang is at the supported awareness level which shows that consumers only know or remember Pasar.Id Malang when other people mention the brand.
Consumer Brand Awareness in Using Instagram as A Brand Communication Media (Study On Instagram Account @Pasar.Idmalang) Nurul Rizki Awaliah*; Saifuddin Zuhri
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.30339

Abstract

Pasar.Id Malang is an e-commerce that encourages traditional market businesses to adapt digital systems and virtual buying and selling activities through an online platform, namely the Pasar.Id website. To introduce to the public, Pasar.Id Malang uses Instagram as a branding medium. However, when compared to several e-commerce Instagram accounts that also focus on selling consumer goods, small and medium enterprise (MSME) products, and basic necessities, Pasar.Id Malang still has a relatively small number of followers. This research method is qualitative with a virtual ethnography approach with the aim of uncovering and describing all subject interactions in the virtual world in this case branding activities carried out by Pasar.Id Malang through Instagram social media. Data is collected through virtual observation activities and also in-depth interviews to test the validity of the data. From the results of the study, the social media strategy that @pasar.idmalang in conducting branding to build brand awareness is an audit or discovery, determining plans in using Instagram, optimizing Instagram content, and evaluating the use of Instagram. In addition, it was found that the brand awareness of followers of Instagram @pasar.idmalang is at the supported awareness level which shows that consumers only know or remember Pasar.Id Malang when other people mention the brand.
Co-Authors Annisa Ananda Diana Amalia Fakri Reza K. Juwito Lizha Dzalila Muhammad Daffa Alam Mainun Nurul Rizki Awaliah* Reyhana Savira