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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Signal Riwayat: Educational Journal of History and Humanities JOSAR (Journal of Students Academic Research)
Saifuddin Zuhri
UPN Veteran Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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STRATEGI KOMUNIKASI PESAMARAN EJJI COFFEE CORNER CABANG PURIMAS SURABAYA DALAM MENINGKATKAN KONSUMEN DI MASA PANDEMI COVID-19 Fakri Reza K.; Saifuddin Zuhri
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4370

Abstract

This research is based on how the marketing communication strategy of Ejji Coffee Corner Surabaya in increasing the number of consumers in times of pandemic. In this study, the researcher uses qualitative research methods, which are research that seeks to interpret and interpret an event or occurrence regarding the interaction of human behavior patterns in certain situations or conditions according to the researcher's own perception. Through the process of analysis and discussion of marketing communication strategies conducted by Ejji Coffee Corner Purimas branch in increasing consumers during this pandemic, the researcher can draw the conclusion that in implementing the marketing communication strategy, it can be seen from several points of the marketing communication mix, namely the promotion mix carried out by Ejji Coffee Corner, there are several elements in this promotion mix , including advertising, personal selling, sales promotion, publicity and franchise (partnership). From the elements in the promotion mix , a successful marketing strategy was carried out, especially for Ejji Coffee Corner Purimas branch, namely through personal selling and publications, in the application of personal selling they offered their products by mouth word of(mouth to mouth), while in the publication strategy Ejji Coffee Corner does marketing with a focus on digital marketing with the media used, namely Instagram. In determining the marketing strategy, consider the strengths and opportunities that are owned. In connection with this matter, we continue to look at the factors of weakness and threats, lest strengths and opportunities turn into big threats for Ejji Coffee Corner and during the current Covid-19 pandemic, it is better to prioritize payments using e-money or e-wallet, to minimize physical contact with customers together to break the chain of the spread of Covid-19. Keywords: Marketing Communication Strategy, Digital Marketing, Promotion Mix
RESEPSI PENONTON TERHADAP KONTEN REVIEW SKINCARE DALAM AKUN TIKTOK @drrichardlee: Studi Analisis Resepsi Penonton Terhadap Konten Review Skincare dalam Tiktok @drrichardlee Reyhana Savira; Saifuddin Zuhri
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4461

Abstract

This research is motivated by a skincare review content on @drrichardlee tiktok account. The stereotype of beautiful white skin in Indonesia has caused many people to want their skin to look white by using various methods, including using a whitening cream containing mercury and hydroquinone. Doctor Richard created skincare review content to disassemble the ingredients in skincare circulating in the community.The review content caused controversy, and make pros and cons in public. because the content can cause a bankruptcy to some business. However, the content is also considered as educating content for public. This study focuses on how @drrichardlee's tiktok audience receives media text messages in the video review on the @drrichardlee tiktok account review entitled Skincare Daviena, Review Krim Viral Laris Manis, and Review Krim Temulawak. This study uses qualitative research method with a reception analysis study of the encoding-decoding theory from Stuart Hall. The researcher used 6 informant to answer the research problems. The results of this study show that there are different interpretations by the informants in understanding the review videos. The results are influenced by field of experience and frame of reference of each informants. 2 informants are in the dominant hegemonic category, 4 informants are categorized in the negotiated reading position, and no informant in the oppositional reading position.
PENGARUH PEMBELAJARAN DARING PADA MASA PANDEMI COVID-19 TERHADAP TINGKAT PEMAHAMAN BELAJAR MAHASISWA Lizha Dzalila; Annisa Ananda; Saifuddin Zuhri
JURNAL SIGNAL Vol 8, No 2 (2020): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.909 KB) | DOI: 10.33603/signal.v8i2.3518

Abstract

Artikel ini bertujuan untuk mengetahui bagaimana tingkat pemahaman belajar pada mahasiswa dalam melakukan pembelajaran melalui metode daring. Jenis penelitian yang digunakan adalah deskriptif kualitatif dengan wawancara mendalam kepada beberapa infoman. Fokus penelitian ini adalah permasalahan komunikasi yang muncul pada saat pelaksanaan pembelajaran daring dan tingkat pemahaman belajar mahasiswa yang dilakukan pada masa pandemic Covid-19. Hasil penelitian ini menunjukkan bahwa dalam pelaksanaan pembelajaran daring banyak ditemukan permasalahan yang menyebabkan semangat belajar dan tingkat pemahaman belajar mahasiswa menjadi menurun.Kata-kata Kunci: Mahasiswa, Pembelajaran Daring, Covid-19
Consumer Brand Awareness in Using Instagram as A Brand Communication Media (Study On Instagram Account @Pasar.Idmalang) Nurul Rizki Awaliah*; Saifuddin Zuhri
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.30339

Abstract

Pasar.Id Malang is an e-commerce that encourages traditional market businesses to adapt digital systems and virtual buying and selling activities through an online platform, namely the Pasar.Id website. To introduce to the public, Pasar.Id Malang uses Instagram as a branding medium. However, when compared to several e-commerce Instagram accounts that also focus on selling consumer goods, small and medium enterprise (MSME) products, and basic necessities, Pasar.Id Malang still has a relatively small number of followers. This research method is qualitative with a virtual ethnography approach with the aim of uncovering and describing all subject interactions in the virtual world in this case branding activities carried out by Pasar.Id Malang through Instagram social media. Data is collected through virtual observation activities and also in-depth interviews to test the validity of the data. From the results of the study, the social media strategy that @pasar.idmalang in conducting branding to build brand awareness is an audit or discovery, determining plans in using Instagram, optimizing Instagram content, and evaluating the use of Instagram. In addition, it was found that the brand awareness of followers of Instagram @pasar.idmalang is at the supported awareness level which shows that consumers only know or remember Pasar.Id Malang when other people mention the brand.
Analysis of the Beautiful Concept in Marina Ads (Study of Semiotic Analysis on Marina UV White Hand & Body Lotion Advertisement) Diana Amalia; Saifuddin Zuhri
JOSAR (Journal of Students Academic Research) Vol 7 No 2: September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2442

Abstract

Advertising is information content that promotes a product or service to be known, demanded, and purchased by the public. However, without realizing it, advertisements are able to persuade and create a point of view for the audience. People are led to create a point of view based on what advertisers put on advertisements. The ability of advertising in creating a construction of reality or point of view and persuading individuals has brought about various changes in lifestyle and culture. Various products and services offered in television advertisements are in the form of primary needs and secondary needs. Examples of secondary needs that are currently considered very important for women are skincare or skin care from the body to the face. One advertisement for body care products is Marina UV White Hand & Body Lotion. This study aims to determine the meaning of the beautiful white concept in the Marina UV White Hand & Body Lotion advertisement. By using Roland Barthes' qualitative semiotic method (denotation, connotation and myth), it can be concluded that Marina's advertisement is able to break the myth that has been circulating in society regarding beauty and women. .
@Ngertisaham Followers' Perception of the Ngertisaham Instagram Account (Qualitative Descriptive Study Regarding Followers' Perceptions of the @Ngertisaham Instagram Account as a Media for Stock Investment Education Muhammad Daffa Alam Mainun; Saifuddin Zuhri
JOSAR (Journal of Students Academic Research) Vol 8 No 1: March 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2628

Abstract

This research is based on the characteristics of millennial habits in looking information through social media such as Instagram. One of this phenomenon is millennial who is a newbie share investor in getting information about share investment at @ngertisaham instagram account.. This research is intended to find out how @ngertisaham followers perceive on @ngertisaham Instagram account as a share investment education media. In order to examine the perception, the researcher usedAlex Sobur's theory of perception to find out how the meaning is in followers. The research method which is used is descriptive qualitative method, to describe how the perceptions were found in more detail. The data in this study were obtained through in-depth interviews and documentation obtained from existing informants. This study obtains results that followers' perceptions of the @ngertisaham Instagram account are as a reference for newie share investors in order to fulfill information needs about share investment. @Ngertisaham Instagram account also has a role in considering share investments made by newbie share investors.
STRATEGI KOMUNIKASI PEMASARAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA E-COMMERCE PADA MASYARAKAT SURABAYA: (Studi Deskriptif-Kualitatif Pada Produk Peralatan Olahraga) Juwito; Saifuddin Zuhri
Jurnal Mebis Vol. 5 No. 2 (2020): Desember 2020
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia di tahun 2014 melahirkan beberapa tokoh muda yang terkenal sebagai pebisnis dalam bidang e-commerce pada lingkup se-Asia Tenggara.Tetapi penelusuran awal penelitian memperlihatkan bahwa pemerintah melalui badan-badan perwakilannya tidak memiliki data resmi mengenai kegiatan e-commerce di Indonesia maupun di berbagai wilayah Indonesia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran para pelaku e-commerce dalam pemanfaatan jejaring sosial Facebook tentang produk perlengkapan olahraga kepada masyarakat Surabaya. Strategi adalah hal yang penting untuk dilakukan, yaitu menganalisis mengenai peluang pasar, pesaing dan penetapan pasar sasaran. Sumber data pada penelitian ini adalah sebanyak 3 orang narasumber (informan) dari anggota masyarakat yang menggunakan Facebook sebagai sarana e-commerce perlengkapan olahraga. Teknik analisa data yang dipergunakan yaitu teknik depth interview. Hasil penelitian memperlihatkan bahwa E-commerce yang dilakukan dengan menggunakan Facebook diklasifikasikan kepada bauran komunikasi pemasaran langsung (direct marketing) dikarenakan hasil penelitian memperlihatkan pengakuan para narasumber yang tidak menggunakan media periklanan mana pun selain Facebook untuk memasarkan produk-produknya pada kegiatan e-commerce.
Consumer Brand Awareness in Using Instagram as A Brand Communication Media (Study On Instagram Account @Pasar.Idmalang) Nurul Rizki Awaliah*; Saifuddin Zuhri
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.30339

Abstract

Pasar.Id Malang is an e-commerce that encourages traditional market businesses to adapt digital systems and virtual buying and selling activities through an online platform, namely the Pasar.Id website. To introduce to the public, Pasar.Id Malang uses Instagram as a branding medium. However, when compared to several e-commerce Instagram accounts that also focus on selling consumer goods, small and medium enterprise (MSME) products, and basic necessities, Pasar.Id Malang still has a relatively small number of followers. This research method is qualitative with a virtual ethnography approach with the aim of uncovering and describing all subject interactions in the virtual world in this case branding activities carried out by Pasar.Id Malang through Instagram social media. Data is collected through virtual observation activities and also in-depth interviews to test the validity of the data. From the results of the study, the social media strategy that @pasar.idmalang in conducting branding to build brand awareness is an audit or discovery, determining plans in using Instagram, optimizing Instagram content, and evaluating the use of Instagram. In addition, it was found that the brand awareness of followers of Instagram @pasar.idmalang is at the supported awareness level which shows that consumers only know or remember Pasar.Id Malang when other people mention the brand.
Co-Authors Annisa Ananda Diana Amalia Fakri Reza K. Juwito Lizha Dzalila Muhammad Daffa Alam Mainun Nurul Rizki Awaliah* Reyhana Savira