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All Journal Jurnal Komunikasi Profesional Jurnal Audience ABDIMAS Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKASI DAN BISNIS Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Spektrum Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Altobeli Lobodally
Institut Teknologi dan Bisnis Kalbis
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

 1 
Analisis Resepsi Komunitas Binaraga Deltoidz mengenai Sensualitas dalam Iklan Televisi Pond’s Men Ivan Maulana; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Sensuality in television commercial (TVC) is still considered as an attractive things to get the attention from the audience. Many brands assume that ads on the television can be accepted by the audience. The audience that consuming media categorized as passive and accepting all the content on media. However, in reality the audience is active and they don’t take it for granted. The aim of this research is to find out reception of Deltoidz bodybuilder community about sensuality on Pond’s Men Lightning Oil Clear TVC. The research uses qualitative approach, with Reception Analysis method, and Encoding-Decoding Theory. This research uses In-depth interview to collecting data from Deltoidz bodybuilder community. The results of this research is from all five informants, three informants categorized in Hegemonic-Domination position, one informant categorized in Opposition position, and one informant categorized in Negotiation position. Each informant interpreted it based on their knowledge and experience of sensuality.
Diskriminasi Terhadap Etnis Tionghoa di Indonesia dalam Konten Video Investigasi Bondo Wani (MLI) pada Episode 2 Tentang Jawa vs Tionghoa di Surabaya Reiga Pinovelius; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Discrimination against Chinese Ethnic always becomes a controversial issue for many parties and even appears to be an economic value for a number of mass communication products. This study reveals Discrimination against Chinese Ethnic in Indonesia in the Bondo Wani (MLI) investigation video content in Episode 2 about Java vs Chinese in Surabaya with signs and symbols using Roland Barthes' Semiotic analysis. Researchers use the theory of Popular Culture. Researchers analyzed the data using analysis-Semiotics Roland Barthes. Researcher outlines denotations, connotations, and myths related to discrimination in investigation video content. The results show that there is a shift and consolidation of the meaning of discrimination. In society, the myth of ethnic Chinese discrimination is class division, society borders. Discrimination in the content of Bondo wani's investigation is about cross marriage which is considered forbidden. It can be concluded that ethnic Chinese are often called "Chinese" with negative connotations, as a lowly minority, and do not have nationalism.
Resistensi Sosial Perempuan dalam Web Series Anne With An E Maura Vanessa Raynnie; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Women are often seen as second class, unable to freedom in education, health, and politics and even in the family. But web series Anne With An E against women who are still seen as second class. The purpose of this research is to reveal the struggles waged by female figures in the web series Anne With An E. This research uses popular culture theory with a qualitative approach and Roland Barthes' semiotic analysis method with three elements of analysis (denotation, connotation, and myth). This research reveals that women are still struggling to achieve gender equality in the fields of health, politics and the family. Through this research, researchers also found a shift and solidification of the myths of women's social resistance. In addition, the reality of social resistance which is described in the web series of this research is trapped in an industrial and commercialization pattern, because in fact the struggle to bring about equality is a false consciousness, only for the sake of making a profit.
Konstruksi Skizofrenia dalam Video Klip Halu-Feby Putri Muhammad Zahran Arrafi; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Schizophrenia is a mental disorder that sufferers experience over a long period of time. Schizophrenia is the theme of the concept and theme in Feby Putri's video clip titled "Halu". The purpose of this study is to find out the construction of schizophrenia in the Halu - Feby Putri Video Clip using the paradigm of constructivism. This study uses the Theory of Social Media Mass Reality Construction and uses qualitative approach based on semiotic analysis using the meaning triangle of Charles Sanders Peirce, researchers use triangle of meaning namely sign, object, and intepretant. The study found that schizophrenia was constructed as an inability to control emotions, psychosis, impulses, hallucinations, behavioral instability, lack of confidence, emptiness, discomfort, hendaya to emotional thoughts, perceptions and behaviors, impaired concentration, emotional pain. Video clips can construct schizophrenia through every sign used inside.
Penggambaran Halusinasi dalam Film Setengah Hari Kurang Sedikit Andreas Kurnia Sutjiadi; Altobeli Lobodally
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Hallucinations are things that can basically be seen and observed through one's behaviour. As a reality, hallucinations can be constructed through mass communication products, such as films. The film referred to in this study is a short film entitled Setengah Hari Kurang Sedikit. The aim of this study was to determine the depiction of hallucinations in the Setengah Hari Kurang Sediki films. The theory used in this research is the theory of social reality construction with a constructivism paradigm and a qualitative a pproach. This study uses the semiotic method, and the data analysis technique in this study is to use the Peirce triadic model, where the sign is an amalgamation of representamen, object, and interpretant. Th e result of the research was found that there are four meanings of hallucinations, namely: happiness that occurred in the past, losing loved ones, someone's unpreparedness to lose someone who has a strong relationship with himself, and anxiety.
Co-Authors Agustrijanto Agustrijanto Andreas Kurnia Sutjiadi Ivan Maulana Kurnia Dwi Alfianto Maura Vanessa Raynnie Muhammad Zahran Arrafi Reiga Pinovelius Satya Candrasari Stacia Anggaputri