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All Journal IQTISHODUNA Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Ahmad Tarmizi
FKIK Universitas Tadulako
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN UMKM Tarmizi, Ahmad
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 2 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.714 KB) | DOI: 10.36226/jrmb.v3i2.107

Abstract

This article is a summary of several journals that were rereviewed about the Micro, Small and Medium Enterprises (MSMEs) Marketing Strategy. MSMEs are one of the leading driving forces in economic development and play a significant role in the economy. Economic players such as the owners of MSMEs now not only can produce a product, but also must adapt and implement technological developments into their economic activities. So that the marketing strategies of MSME owners become complex and numerous. The purpose of this study is to identify marketing strategies in the development of MSMEs. The data obtained is from the literature studies of existing journals as secondary data. The results obtained show that there are two strategies in the marketing of MSMEs which become priority strategies, namely: (1) The owner of MSMEs applies e-commerce to become a market leader, (2) The owners of MSMEs provide branding to emerge brand image of their products. Keywords: E-commerce, Brand Image, Strategi Pemasaran, UMKM
PENGARUH AKTUALISASI DIRI TERHADAP MOTIVASI BERPRESTASI KARYAWAN PT.WIRA KARYA SAKTI JAMBI Tarmizi, Ahmad
IQTISHODUNA IQTISHODUNA (Vol 5, No 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.271 KB) | DOI: 10.18860/iq.v4i1.281

Abstract

Many theories explain the achievement motivation is influenced by self actualization factor. This research investigates the influence of self actualization to achievement motivation. Data was collected using questionnaires and utilizing purposive non random sampling technique with 56 respondents. Anava Rambang Lugas is used to test the hypothesis. The result shows FoA (6,560) F-tabel 5% (4.03) which means there is significant influence of self actualization to achievement motivation at PT WKS employee.
ANALISIS EFISIENSI SALURAN PEMASARAN KARET RAKYAT DI JAMBI (Studi Kasus Desa Panerokan, Kecamatan Bajubang, Kabupaten Batanghari, Provinsi Jambi) Tarmizi, Ahmad
IQTISHODUNA IQTISHODUNA (Vol 3, No 3
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.92 KB) | DOI: 10.18860/iq.v2i3.230

Abstract

The purpose of the research is to know the distribution of people rubber trading that more efficiency at Desa Panerokan. The place of research at Desa Panerokan, Kecamatan Bajubang, Kabupaten Batang Hari. The sample uses the purposive sample method. Trading margin analysis is used to know the efficiency level of trading distribution. The result of research show there are two trading distribution: 1) KUD/Auction market; 2) traditional trader KUD/Auction market has 60,2% rubber of rubber farmer, mean while, traditional trader has 39,8% rubber of farmer. The price of KUD/Auction market is higher than the traditional trader. Netto income of auction player is Rp. 300 per kg dried rubber, while netto income traditional trader is smaller about Rp. 150 per kg dried rubber
Co-Authors Adhar Arifuddin, Adhar Herawanto Herawanto, Herawanto