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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Binus Business Review Asia-Pacific Management and Business Application Petra International journal of Business Studies (IJBS) International Journal of Business Studies Journal of Economics and Business Aseanomics Jurnal Manajemen dan Usahawan Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal JMUI

Tengku Ezni Balqiah

Unknown Affiliation

Author-ID : 402632

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 18 Documents Claim Missing Document

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Articles

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Faktor-Faktor yang Mempengaruhi Environmentally Conscious Consumer Behavior: Peran Mediasi Perceived Consumer Effectiveness Dwi Anggraeni; Tengku Ezni Balqiah
Jurnal Manajemen dan Usahawan Indonesia Vol 44, No 1 (2021): Jurnal Manajemen dan Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Ketertarikan konsumen akan masalah lingkungan menarik para peneliti untuk memahami faktor faktor yang mempengaruhi perilaku konsumen yang ramah lingkungan. Penelitian ini bertujuan untuk menyelidiki pengaruh environmental knowledge, religiosity, dan perceived consumer effectiveness terhadap environmentally conscious consumer behavior. Purposive sampling digunakan untuk mengumpulkan 261 responden milenial melalui survei. Selanjutnya 10 hipotesis penelitian diuji dengan teknik Structural Equation Model menggunakan perangkat lunak Lisrel 8.8. Hasil pengolahan data menunjukkan terdapat pengaruh langsung environmental knowledge dan religiosity terhadap environmentally conscious consumer behavior maupun melalui mediasi perceived consumer effectiveness. Studi ini memperkaya literatur yang ada tentang perilaku konsumen yang sadar lingkungan di Indonesia dan berkontribusi bagi perusahaan-perusahaan Indonesia dalam merancang strategi green marketing mereka agar lebih efektif dalam menargetkan generasi milenial di Indonesia.

The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Elevita Yuliati; Tengku Ezni Balqiah; Nurdin Sobari; Rifelly Dewi Astuti
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.

How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Cindy Suwandhi; Tengku Ezni Balqiah
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was conducted to examine the effect of brand love, brand image and brand personality on brand engagement with ethnocentrism as a moderating factor by using case study of local fashion brand in Indonesia. Respondents in this study were people who have purchased clothing items from a specific brand of local fashion. Data processing method used is Structural Equation Model (SEM). This study indicates that the excitement does not have a positive influence towards brand love, and brand image does not have a positive effect on word-of-mouth (WOM). Nonetheless, with the existence of ethnocentrism as moderating factor, excitement’s effect towards brand love and brand image were even greater. Hereafter, brand advocacy was finally formed by brand love’s positive effect towards WOM. This study demonstrated the importance of ethnocentrism in enhancing word of mouth, and father brand advocacy.

Analisis Pengaruh Dinamisme Lingkungan dan Faktor Manajerial Terhadap Perencanaan Strategis dalam Upaya Meningkatkan Kinerja Organisasi Non-Profit dengan Pendekatan Balanced Scorecard Siti Khusnul Rifani; Tengku Ezni Balqiah
Journal of Economics and Business Aseanomics (JEBA) Vol 6, No 1 (2021): JANUARI - JUNI 2021
Publisher : Universitas YARSI

External environment changes and managerial factors are important to be considered in the preparation of strategic planning. Strategic planning is very important for the organization, not only for profit organizations but also for nonprofit organizations because a formal strategic planning can guide them to assess how far their goals have been achieved and how to achieve them. This study discusses how the dynamism of the external environment and managerial factors influence strategic planning and its implications for WWF Indonesia's performance using the Balanced Scorecard approach. The research method used is to use a survey of employees at WWF Indonesia and processed with SmartPLS 3.0. The results show that external business environment dynamism and managerial factors can influence strategic planning which ultimately affects the improvement of WWF Indonesia's performance.

The Building of Country Manager's Competence and Its Use to Orchestra Subsidiary's Resources: Empirical Study of Indonesian Subsidiaries in Nigeria So Yohanes Jimmy; Firmanzah Firmanzah; Tengku Ezni Balqiah; Albert Widjaja
Gadjah Mada International Journal of Business Vol 21, No 1 (2019): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

This study employs resource orchestration model to investigate the influence of country manager’s competence on subsidiary performance in host country. Structural equation model with multisteps approach is operated using Lisrel to analyze 41 data from Indonesian business unit operating in Nigeria. This study found that country managers uses subsidiary absorptive capacity, which is formed by the combination of headquarter and local partner resources, as the dominant source of learning to develop their competence overtime. This competence does not directly influence subsidiary performance, but it is notably used to accumulate the critical assets for their subordinate business units. These assets then become valuable inputs for business units to develop or modify their operational capabilities, which directly influence the performance. One contribution of this study is providing more detail explanation of how headquarter resources invested abroad are transformed into subsidiary performance.

ADVANCING EXCHANGES OF INFORMATION IN SOCIAL FRIENDSHIP NETWORKS THROUGH MOTIVATION, OPPORTUNITY, AND ABILITY Dudi Anandya; Teddy Pawitra; Tengku E. Balqiah
Jurnal Aplikasi Manajemen Vol 16, No 4 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This article examines the impact of motivation, opportunity, and ability as antecedents of exchanges of information among members of social friendship networks and also the impact on creating membership value and members’ loyalty including the influence of the system characteristics. The research method employed descriptive multiple crosssectional designs which yielded 256 responses. The Structured Equation Modelling was used to test the hypotheses. The findings of the research reveal that motivation and ability provide the impetus to exchanges of information whereas opportunity does not. Furthermore, exchanges of information impact members’ loyalty through the mediation of membership value and finally the exchanges of information evoke members’ loyalty directly. However, only information quality impacts membership value and members’ loyalty. The rigor of the research concept will result in better insight to future researchers particularly in designing and implementing members’ loyalty program in social friendship networks.

The effect of service quality and relationship quality in-home service car repair and maintenance on customer loyalty Devita Sari; Tengku Ezni Balqiah
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The rapid growth of the automotive industry in recent years, especially in the car industry, has emphasized the accompanying role of service quality (assurance, empathy, tangibles, responsiveness, and reliability) in-home service car repair and maintenance. With a paradigm shift to relationship marketing, how to build relationship quality between customers and firms has become a key for companies to achieve success. This study aims to determine whether service quality and customer satisfaction, trust, and commitment as relationship quality factors can be valuable to companies in generating customer loyalty. In turn, the influence of their attitudinal loyalty and their behavioral loyalty in the future. Data was collected from 413 respondents who used the home service car repair and maintenance during the last six months. The conceptual model was analyzed using partial least square structural equation modeling (PLS-SEM). Findings confirm that trust significantly and positively impacts commitment and satisfaction. Home service car repair and maintenance service quality dimensions also influence trust, commitment, and satisfaction. The findings revealed that service quality and relationship quality influenced customer loyalty. Finally, customer satisfaction has the highest overall effect on attitudinal loyalty and behavioral loyalty. The findings of the study add to developing empirical literature on service quality, relationship quality, and customer loyalty. The study indicates how relationship quality factors can influence customer loyalty and assist in building long-term relationships with customers where post-home service car repair and maintenance are concerned.

The effect of marketing strategy on consumer sentiment, price sensitivity, and purchase intention, on national online shopping day: S-O-R model approach Damar Sumeru; Tengku Ezni Balqiah
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study examines the relationship between Consumer Sentiment, which is influenced by stimulus variables, namely Online Shopping Atmosphere, which includes Perceived Festival Entertaining (PFE), Perceived Mass Participation (PMP), Promotion Strategy, which contains Perceived Temptation of Price Promotion (PTPP), Perceived Categories Richness of Promotion (PCRP), moderated by Price Sensitivity, and influencing Consumer Purchase Intention at the National Online Shopping Day (Hari Belanja Online Nasional) festival in Indonesia. The population of the study consisted of 437 respondents who filled out an online questionnaire regarding their online shopping experience during National Online Shopping Day. In achieving the objectives of this study, structural equation modeling was used to analyze the data, and SmartPLS was used to examine the variables of stimuli, organisms, and those influencing the response variable, Consumer Purchase Intention. The results of this study determine whether the stimulus factor can affect Consumer Purchase Intention directly or indirectly so that this can be a consideration for e-commerce in Indonesia to create a marketing strategy that is in accordance with current market conditions.

Enhancing purchase intention of electric vehicle: implementing theory of planned behavior and green purchase behavior Andre Tanuwijaya; Tengku Ezni Balqiah
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The development of sustainable energy in Electric Vehicles (EV), is highly dependent on customer perceptions of purchase intentions (EV). The purpose of this study is to identify the motivations that influence the purchase intention of EVs either directly or indirectly by using product attribution, theory of planned behavior, green purchase behavior, and purchase intention with environmental consciousness as moderation. To test the 13 hypotheses, data were collected using a quantitative survey design, and 826 respondent’s car users in Jabodetabek were selected using the purposive sampling method, and processed using the Structural Equation Modeling (SEM) method to examine the direct, indirect, and moderating effects, as well as multi-group SEM to test the effect of purchase intention based on income group. The results of processing the data show that there are 12 accepted hypotheses, which show that there is an indirect effect of product attribution and a direct effect of the theory of planned behavior and green purchase behavior on EV purchase intention. Furthermore, there is a moderating effect of environmental consciousness in influencing purchase intention, and it is found that there are differences in purchase intentions based on income group. This finding will assist policymakers in adopting effective variables to set the overall communication strategy as well as in EV segmentation to build potential purchase intentions of electric cars in a structured manner.

Corporate social Responsibility : Linkage Business Performance and Social Performance Balqiah, Tengku Ezni; Yuliati, Elevita; Astuti, Rifelly Dewi; Sobari, Nurdin
The South East Asian Journal of Management Vol. 11, No. 2
Publisher : UI Scholars Hub

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Various types of corporate social responsibility (CSR) are perceived differently by parties associated with those activities because CSR is driven by different motives. This study investigates how CSR activities – CSR activities concerning health and well-being of mothers and children – act as liaisons between business performance (brand attitude and loyalty) and social performance (children’s quality of life). A survey was conducted in Indonesia on 450 respondents– customers of firms in industries related to natural resources and in regards to children’s well being. The data were considered via factor analysis and multiple regression analysis. The results show business, stakeholder, and moral motives. Brand attitude and loyalty can influence perceptions toward these motive. Further, these motives could increase or decrease social performance. Companies should consider the type of CSR activities to engage in because the activities can be perceived as being driven by different motives and have different impacts on social performance. This result suggests that companies can harmonize business aspects and social aspects of CSR in creating value.

Co-Authors Adi Zakaria Afiff Aji Lesmana Albert Widjaja Amelia Naim Indrajaya Andre Tanuwijaya Audry Dwithabakti Tungki Axton Trixie Chandra Cindy Suwandhi Damar Sumeru Devita Sari Dita Sari Suwandi Dudi Anandya Dwi Anggraeni Dwi Anggraeni Elevita Yuliati Firmanzah Firmanzah Hapsari Setyowardhani Khairani Khairani Lisia Astari Pertiwi Luh Putu Ratna Sundari Nurdin Sobari Nurdin Sobari Nurdin Sobari, Nurdin Pertiwi, Lisia Astari Puspita Pratama Novianti Riani Rahmawati Rifelly Dewi Astuti Siti Khusnul Rifani So Yohanes Jimmy Teddy Pawitra

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