Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian dan Kewirausahaan BULETIN BISNIS & MANAJEMEN (BBM)
Abdullah Umar
Universitas Bina Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISA PESTEL TERHADAP PENETRASI GOJEK DI INDONESIA Siti Paramadita; Abdullah Umar; Yohanes Jhony Kurniawan
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i1.2079

Abstract

With the rapid development of the digital world today, of course, it will affect people's lives, like what used to be offline is now online. One of them that experienced a change from offline to online is the land transportation business. This is evidenced by changes in the base motorcycle taxi, with the digitization of the emerging online motorcycle taxis, such as GOJEK and GRAB. Where is this online motorcycle taxi using mobile applications to make transactions? These changes, of course, will have a significant impact on people's lives, whether it be on political, economic, social, technological, legal or environmental factors or commonly referred to as PESTEL. Therefore the purpose of this study is to analyze the extent to which the factors that influence the presence of GOJEK in Indonesia, especially those related to PESTEL. Where GOJEK is one of the start-up companies that have developed quite rapidly in the last 9 years. Starting from a motorcycle taxi call center service in 2010, until now, GOJEK has expanded its business to neighboring countries such as Singapore, Thailand, Malaysia, and Vietnam. Where research methods are carried out using a qualitative approach, which includes interviews, literature review and observation. Of course, with the very rapid development of GOJEK. Many impacts are caused by GOJEK. One of them is the economic impact, which with the existence of GOJEK, helps the development of SMEs. Where the support of GOJEK is to facilitate the delivery of goods produced by SMEs to buyers and the delivery process is faster. Keywords: Startup, PESTLE Analysis, Online Transportation, Mobile Application
ANALISA SWOT PADA BISNIS RUMAHAN, STUDI KASUS PADA BISNIS LAUNDRY KILOAN Abdullah Umar; Agung Hari Sasongko; Glory Aguzman; Sugiharto Sugiharto
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.162 KB) | DOI: 10.47686/bbm.v2i2.23

Abstract

Business can be done anywhere and by anyone. Where the purpose of a business for some people is different. Among others there are which aims to increase revenue. So with that reason, began to grow home-based business scale. Where businesses are done by the community and are planted in housing. One home-based business is the laundry. Laundry business kilogram is now very widespread, almost in every street can be found Landry. However, if carelessly in managing this business, then the business can be folded more quickly. So it takes some analysis, including marketing mix, where to open this business, you need to know the 4Ps. Product, Price, Place and Promotion. In addition to the marketing mix, it is necessary to do a SWOT. This research was conducted using quantitative and qualitative methods. Where data collection is done by observation and interviews with business owners, employees and customers. The results of this study will be able to look at the factors that influence the laundry as a home-based business with a view of the internal and external factors. Keywords: Home Industru, Marketing Mix, SWOT Analysis
Co-Authors Agung Hari Sasongko Glory Aguzman Kurniawan, Yohanes Jhony Siti Paramadita Sugiharto Sugiharto