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MM UNRAM
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PERCEPTION OF MILLENIAL GROUP BUSINESS CONDUCTORS ON HALAL TOURISM IMPLEMENTATION IN LOMBOK ISLAND Lalu Suparman; Hermanto Hermanto; Aryan Agus Pratama; Baiq Mustika Sari; Baiq Nikmatul Ulya; Lalu Mat'ul Arifin; Uswatun Nafi'ah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.574 KB) | DOI: 10.29303/jmm.v9i3.554

Abstract

The tourism industry on the island of Lombok has experienced rapid development and made Halal tourism a leading sector. This study aims to examine the perceptions of tourism business actors from the millennial group in implementing the concept of Halal tourism on the island of Lombok. This study uses a qualitative descriptive phenomenology approach. The data were obtained through observation and in-depth interviews from Muslim tourism businesses which were determined by snowball sampling. The results show that millennial business actors in the tourism sector have good perceptions and positive attitudes towards the implementation of the Halal tourism concept on the island of Lombok. Limited knowledge and understanding regarding Halal indicators and standards is not a big obstacle to applying Halal principles because it is the culture and culture of the people of Lombok.Keywords:Halal Tourism Implementation, Perception, Muslim Millennial Groups, Lombok
PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK Baiq Nikmatul Ulya; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.023 KB) | DOI: 10.29303/jmm.v9i4a.614

Abstract

This study aims to examine the effect of perceived values, including functional, emotional, social, epistemic, conditional, and Islamic values on the decision to visit halal destination of Lombok Island. The samples were 150 young Indonesian female Muslim tourist who had visited the halal destination, aged 16-30 years. The method used is quantitative research with purposive sampling technique. The result showed that from six variables, four variables, i.e. emotional, epistemic, conditional, and Islamic values have significant effect on decision to visit, while the other two, namely: functional and social values have no significant effect on decision to visit the halal destination.Keywords:Perceived value, young Muslim women, visiting decisions, halal destinations, Lombok island
Co-Authors Aryan Agus Pratama Baiq Handayani Rinuastuti Baiq Mustika Sari Hermanto Hermanto Lalu Mat'ul Arifin Lalu Suparman Sulhaini Sulhaini Uswatun Nafi'ah