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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Faya Prima Dewi
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Humanities Education Social Sciences Other

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ANALISIS TIPOLOGI PEMILIH PEMULA DALAM MEMILIH CALON ANGGOTA LEGISLATIF PADA PEMILU 2019 DI KOTA MATARAM DALAM PERSPEKTIF PEMASARAN Faya Prima Dewi; Sulhaini Sulhaini; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4 (2020): JMM November 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.892 KB) | DOI: 10.29303/jmm.v9i4.621

Abstract

This study aims to analyze the typology of first-time voters in determining their political choices in the 2019 legislative elections in Mataram from the perspective of consumer behavior. This research utilised a qualitative-descriptive approach. The informants were 14 first-time voters who were purposively selected according to a number of criteria. The results showed that each typology of voters for legislative candidates in Mataram by first-time voters was related to several types of purchasing decisions by consumers. This paper provides recommendations for candidates in approaching each type of first-time voters. Specific and different strategies had to be prepared by the winning team of candidates before conducting a campaign to take voters' voting rights.Keywords:First-Time Voters, Rational Voters, Critical Voters, Traditional Voters, Skeptic Voters
Co-Authors Akhmad Saufi Sulhaini Sulhaini