Article Per Year (5 Year)
p-Index From 2019 - 2024
2.127
P-Index
This Author published in this journals
All Journal IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal Of Management Science (JMAS) Journal of Research in Business, Economics, and Education Enrichment : Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Pelitabangsa Central Community Development Journal
Nur Aeni
Universitas Pelita Bangsa
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jesya (Jurnal Ekonomi dan Ekonomi Syariah)

 1 
Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust Nur Aeni; Muhamad Ekhsan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.331

Abstract

The use of the internet causes changes in people's behaviour in making buying decisions. Purchases are not only made in a particular store or place but can be purchased online. The purpose of this study was to determine whether brand image influences purchasing decisions mediated by the trust of the Wardah brand cosmetics. This study uses quantitative methods using SEM Smart PLS software as an analysis tool. The number of samples obtained using the Slovin formula using random sampling techniques, namely as many as 88 respondents. Data collection uses a Google form to fill out an online questionnaire. The data analysis method used was the R-square test, Bootstrap, path coefficient, and specific indirect effects. The results showed that brand image affects purchase decisions, brand image affects brand trust, brand trust affects purchase decisions, and brand trust affects the relationship between brand image and purchase decisions. Retailers who can maintain brand image and brand trust will be able to increase customer decisions to buy cosmetic products online.
Co-Authors Agustini Tanjung Akbar Sayudi Dadang Heri Kusumah Daspar Daspar Heri Gatot Kuswanto Maya Tri Lestari Miftakul Huda Muhamad Ekhsan Nani Hartati Nasrun Baldah Nining Yurista Prawitasari, S.H.,M.H. Primaraga Sumantri Indra Wicaksana Rahmat Hidayat Rismawati Sinta S. Heriyanti Tan, Emmelia Titania Agrelia Wiji Saputri Yunita Ramadhani Ratnaningsih DS, Yunita Ramadhani