Articles
<![CDATA[Kontribusi Kualitas Layanan terhadap Kepuasan Serta Dampaknya pada Loyalitas Pelanggan ]]>
<![CDATA[Cecep Hidayat]]>;
<![CDATA[Putri Melinda]]>
<![CDATA[ The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v10i2.707
<![CDATA[The purpose of this research is to find contribution of service quality towards building customer satisfaction, and the contribution of service quality towards customer loyalty, and the contribution of both service quality and customer satisfaction towards customer loyalty simultaneously, and find out whether there is any contribution of customer satisfaction to customer loyalty. The type of research used is associative survey and the analysis technique used is path analysis. The data are obtained through a survey with questionaire as the main instrument. This questionnaire is distributed to customers of Indosat BlackBerry ISATBB community. Results showed that there are positive and significant contributions of service quality towards customer satisfaction, customer satisfaction to customer loyalty, and service quality to customer loyalty all directly or indirectly.]]>
<![CDATA[Pengukuran Orientasi Pasar pada Jenis Usaha Mikro, Kecil, dan Menengah ]]>
<![CDATA[Cecep Hidayat]]>
<![CDATA[ Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v6i2.974
<![CDATA[The problem often faced in measuring market orientation of a business unit is to determine exact indicators of measurement. Small and medium-sized enterprises certainly have different characteristics that require appropriate indicators to measure market orientation. The objective in this study is to determine the dimensions and indicators for measuring market orientation in small and medium enterprise. To achieve the marketing objectives, marketing strategies are formulated that will adapt to internal and external environment. Strategic marketing is a marketing strategy based on market-driven. It means that the market needs is the basis of a marketing strategy. Research applied literature study with primary reference sources journal articles and books that discuss market orientation. Results of this literature study recommend that the dimension of the customer focus and competitor orientation is two dimensions that can be applied to measure market orientation for small and medium enterprises.]]>
<![CDATA[Kontribusi Motivasi Kerja dan Kompetensi Individu terhadap Kinerja dan Penjualan Salesperson ]]>
<![CDATA[Cecep Hidayat]]>;
<![CDATA[Sisca Cintra]]>
<![CDATA[ Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v1i1.1069
<![CDATA[This study has two objectives; first, knowing the job motivation and individual competence contribution towards the performance of salesperson at Ray White Cengkareng. Second, knowing the job motivation, individual competence, performance contribution towards selling of salesperson at Ray White Cengkareng. The type of this study used is associative survey and the analysis technique used is the path analysis. The data are obtained through a survey with questionnaire as the main instrument which were distributed to salesperson and manager of Ray White Cengkareng who were chosen as respondents. The results of this study indicate that the job motivation and individual competence contributes simultaneously and significantly towards the performance of salesperson. Besides, the job motivation, individual competence, and performance contribute simultaneously and significantly towards selling of salesperson. ]]>
<![CDATA[Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan ]]>
<![CDATA[Cecep Hidayat]]>;
<![CDATA[Ferdiansyah Ferdiansyah]]>
<![CDATA[ Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v2i1.1144
<![CDATA[The purpose of this study was to determine how much influence the work motivation and job satisfaction to employee performance either partially or simultaneously. This type of research is associative with the method of analysis used are simple and multiple regression analysis. Data was collected by distributing questionnaires to all employees of Mutiara Bunda Hospital. The results showed that there are positive and significant influence between motivation and job satisfaction on employee performance ]]>
<![CDATA[Interdependensi Strategi Pemasaran Terhadap Kinerja Perusahaan (Suatu Penelitian pada Perusahaan Asuransi Indonesia yang sudah Go Public) ]]>
<![CDATA[Cecep Hidayat]]>;
<![CDATA[Iskandar Putong]]>;
<![CDATA[Rini Kurnia Sari]]>
<![CDATA[ Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v5i1.1192
<![CDATA[This study aims to analyze the interdependence between the variables of marketing strategy and organizational performance of insurance companies using canonical correlation analysis with multiple multivariate analysis approach. The interdependent correlation value may explain the subgroup which the dominant variable affects other subgroups on the company based on the value of redundancy index. The study population was 9 go public insurance companies when the study was conducted in 2013. Given two exogenous variables, i.e. variables Effectiveness Strategy (STRAEFEK) and Efficiency Strategy (STRATEFIS). Endogenous variable is the Debt to Asset Ratio (DAR), Debt to Eqiity Ratio (DER), Return on Assets (ROA), Return on Equity (ROE), Operating Profit Margin (OPM) and Net Profit Margin (NPM).]]>
<![CDATA[Model Perancangan Organisasi Berdasarkan Dorongan Pasar ]]>
<![CDATA[Cecep Hidayat]]>
<![CDATA[ Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i1.1325
<![CDATA[Designing Market-Driven Organizations reflects the needs of the customer in the design, roles, and organizational activities. This paper has objectives to review the definitions, concepts, and models relating to the organization based on market needs. The research method used is based on the study of literature references are used as discussion material. The main theories used are the marketing concept, customer value, and design organizations. Conclusion the results of the analysis indicate that the philosophy or concept of marketing is used as the basic design of the organization based on market forces are still relevant to today's conditions.]]>
<![CDATA[Pengelolaan Persediaan Jasa: Suatu Contoh Aplikasi pada Jasa Rumah Sakit ]]>
<![CDATA[Cecep Hidayat]]>
<![CDATA[ Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i2.1349
<![CDATA[The services sector contribute more than 70% of gross domestic product (GNP) almost all countries in the world, even the more advanced the countries are the more contribution the countries will give. Services inventory means that complementary service inventories, both human beings and machines, as well as goods and equipment that accompany delivery of services.Inventory models for services haven’t been specific, but basically they are almost similar to the inventory model for the product in the form of goods. The hospital are the places of business that produce services, so that the logistic of hospital is not the logistics of goods distribution, but it is only about material goods inventory management and equipment needed to produce those services. The most aplicable inventory services for hospital are the ABC classification model.]]>
<![CDATA[Analisis Model Pengukuran Human Capital dalam Organisasi ]]>
<![CDATA[Cecep Hidayat]]>
<![CDATA[ Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v4i2.1403
<![CDATA[Measurement of human capital is not an easy to do because it is dynamic and always changing in accordance with the changing circumstances. Determination of dimensions and indicators of measurement needs to consider various factors such as situations and also the research scopes. This article has objectives to review the concepts, dimensions and measurement models of human capital. The research method used was literature study with a major reference source from current journal articles that discuss the measurement of human capital. Results of the study showed that basically the definition set forth in any dimension containing either explicitly or implicitly. In addition, the result indicated that there are three main categories of equality among researchers regarding the definition of human capital which emphasizes on: economic value/productivity, education, and abilities/competencies. The results also showed that the use of definitions, dimensions, and indicators for measurement of human capital depends on the situation, the scope of research, and the size of the organization. The conclusion of the study indicated that the measurement model and determination of dimensions and indicators of human capital measurement will determine the effectiveness of the measurement, and will have an impact on organizational performance.]]>
<![CDATA[Analysis of the Role of Universities in Supporting Sustainable Growth: the Case in Indonesia ]]>
<![CDATA[Rini Kurnia Sari]]>;
<![CDATA[Cecep Hidayat]]>;
<![CDATA[Stephanie Bangapadang]]>
<![CDATA[ IAIC International Conference Series Vol. 3 No. 2 (2021): ICEMS 2021 ]]>
Publisher : <![CDATA[IAIC Publishing ]]>
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DOI: 10.34306/conferenceseries.v3i2.450
<![CDATA[Indonesia is predicted to experience a demographic bonus period in 2030. In order for Indonesia to get the maximum benefit from this demographic bonus, the availability of abundant productive-age human resources must be balanced by improving the quality of education and skills. Educated and competitive human resources need to be improved in terms of the number and quality of competitiveness to support sustainable growth. In this research, the authors want to see the role of universities in influencing economic growth. The role of universities can be measured by the number of universities, college enrollment rate and the human development index (HDI). The analysis used in this study is multiple linear regression analysis. The research data used are panel data, data from 34 provinces in Indonesia with the study year 2015 - 2018.]]>
<![CDATA[ANALISIS PERAN PERGURUAN TINGGI TERHADAP BONUS DEMOGRAFI DI INDONESIA ]]>
<![CDATA[Rini Kurnia Sari]]>;
<![CDATA[Stephanie Bangapadang Bangapadang]]>;
<![CDATA[Cecep Hidayat Hidayat]]>
<![CDATA[ ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 3, No 2 (2019): Oktober 2019 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Ponorogo ]]>
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DOI: 10.24269/iso.v3i2.284
<![CDATA[Upaya pemerintah untuk mengendalikan pertumbuhan penduduk telah berdampak pada perubahan struktur demografi penduduk Indonesia. Penduduk usia produktif telah menjadi lebih besar jumlahnya dibandingkan penduduk usia non-produktif. Bonus demografi yang diperkirakan masih akan terus terjadi hingga tahun 2030 ini dapat mendorong pertumbuhan dan pembangunan ekonomi apabila disertai kualitas dan daya saing yang memadai. Oleh karena itu, diperlukan penguatan peran perguruan tinggi melalui peningkatan aksesibilitas pendidikan tinggi yang memadai dan terjangkau, peningkatan kualitas intitusi pendidikan tinggi, serta peningkatan kualitas lulusan yang berdaya saing tinggi.]]>
