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All Journal Jurnal Agama Buddha dan Ilmu Pengetahuan International Journal of Social Science Community Services and Social Work Bulletin
Muhamad Husni Mubarok
Universitas Bhayangkara jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Social Sciences Other

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Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic Muhamad Husni Mubarok; saful mujab
International Journal of Social Science Vol. 1 No. 6: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i6.1836

Abstract

Amid the fluctuating Covid-19 pandemic, PT. Ramayana Lestari Sentosa (RALS) took over the Toserba Sabar Subur from PT. Subur Makmur Sentosa. Previously, experts never predicted that the acquisitions would occur in retail because people's purchasing power was so weak during a pandemic. However, a bold step was taken by RALS which opened several outlets of Ramayana Sabar Subur in Tangerang. This research was conducted to explore the managerial’s point of view in calculating the benefits of the local brand of Sabar Subur and to explore the management strategy of RALS in creating a fresher image of Toserba Sabar Subur without causing ambiguity between Sabar Subur and Ramayana. This research was descriptive with a qualitative approach using a case study method. The researcher used in-depth interviews, questionnaires, and literature in collecting the data. The results show that Co-Branding and Brand Repositioning have been implemented by the management of Ramayana Sabar Subur through four stages: fact finding, planning decisions, communication-action, and evaluation, have a positive impact on the image of the new Sabar Subur. However, the sales profit was not as good as the company's image. This is due to two things: (1) Ramayana Sabar Subur's market share tends to be the lower middle class who are vulnerable during a pandemic; (2) a marketing strategy that is still conventional and does not yet have a qualified digital team.
Artikulasi Wacana pada Hasrat Asketisme Kaum Bhikkhu Theravada Xandra Leonora; Muhamad Husni Mubarok
Jurnal Agama Buddha dan Ilmu Pengetahuan Vol. 8 No. 2 (2022): Jurnal Agama Buddha dan Ilmu Pengetahuan
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/abip.v8i2.678

Abstract

Sebagai kelompok pelaku monastik, Bhikkhu harus menjalankan kehidupan asketisme. Perbedaan kehidupan umat awam agama Buddha dengan kehidupan para Bhikkhu sangat terlihat dari gaya hidup dan keseharian mereka, di mana kehidupan awam terbilang bebas dari peraturan yang membatasi aktivitas, ekspresi, dan lain sebagainya seperti Bhikkhu. Praktik asketisme ini merupakan pelatihan bagi para Bhikkhu, untuk mengikuti konsep agama Buddha, yakni diri tanpa Ego. Gaya hidup seperti ini menjadi menarik untuk diketahui faktor yang mendorong seseorang ingin tergabung dalam kelompok monastik. Penelitian ini menggunakan teori psikoanalisis Jacques Lacan untuk melihat bagaimana Ego tercipta dari diri tanpa Ego, yang dapat terlihat dari struktur wacana dalam mencoba mengetahui simtom pembentukan hasrat subjek. Penelitian ini merupakan penelitian kualitatif. Penulis menggunakan menggunakan metode studi kasus, dengan pendekatan fenomenologi. Hasil penelitian ini menemukan bahwa hasrat asketisme Bhikkhu merupakan hasrat yang terbentuk dari ketertundukan pada wacana tujuan tertinggi agama Buddha, guna memberikan perasaan aman dan nyaman setelah merealisasikannya.
PENGUATAN LITERASI BACA TULIS DAN DIGITAL MELALUI PELATIHAN JURNALISME SASTRAWI DAN STORYTELLING Muhamad Husni Mubarok
Community Services and Social Work Bulletin Vol 2, No 2 (2022): Community Services and Social Work Bulletin Volume 2 No. 2 Tahun 2022
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v2i2.7683

Abstract

After Covid 19, Indonesian students’ literacy rates have been slowly and steadily declining. The school needs to reorganize literacy creatively despite of limited face-to-face learning. Workshop of literary journalism and storytelling aimed to improve students’ literacy rates.   This workshop is a part of Bhayangkara University community service.  The implementation of this training is converted into five stages: introduction of journalism and digital media, SPOK patterning, writing narrative, and transforming article into digital.  The methods used PPP, inquiry, and Project Based Learning. Findings showed that students were able to use digital devices and creating descriptive text. Unfortunately, they have limited in vocabularies and figure of speech. They also lack of creating systematic paragraphs. After this training, students' views of literacy were increased positively, and their writing skills developed. However, this training can help students improve their think critically and strengthen students' literacy. This skill is a manifestation that can be developed into content writing and copywriting. Currently, the Indonesian industrial world really needs experts in this field. This skill is a great potential and timeless even though the digitalization is increasing.
IMNU DIGITAL BOARDING SCHOOL: CAMPAIGNING DIGITAL MEDIA AND BUSINESS TO THE ISLAMIC YOUTH Muhamad Husni Mubarok
International Journal of Social Science Vol. 3 No. 1: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i1.6096

Abstract

Digital media and business are rapidly growth. IMNU has a willingness to improve digital individuals' skills. They try to campaign using social media platforms and face-to-face workshops. explore the role of IMNU in implementing strategic campaigns of digital and business media. The research is a descriptive qualitative study in which participant observation is the primary data. The result shows that IMNU campaign consists of three categories: training, tutorials, and practitioners' sharing experiences on social media. They also present face-to-face digital training or workshop in NU-based Islamic boarding schools throughout Indonesia. The existence of IMNU has become important to help Islamic youth in developing their digital skill and accompanying them to provide knowledge on digital literacy
Co-Authors saful mujab Xandra Leonora