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All Journal Journal of Global Business and Management Review JaManKu : Jurnal Manajemen dan Kewirausahaan International Journal of Economics and Management Research
bunga aditi
universitas harapan
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Trust, Diskon Harga, dan Negara Asal terhadap Kepuasan Konsumen dengan Sikap Konsumen sebagai Variabel Moderating pada PT. Go-Jek di Kota Medan bunga aditi
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v1i01.58

Abstract

Abstract Gojek is known as a modern and professional motorcycle taxi. The drivers have been equipped with android-based mobile phones with the aim of facilitating the drivers in dealing with users and can easily get the best route for carrying passengers. Over time, the current company PT Gojek Indonesia has developed rapidly, so researchers are interested in analyzing the development of the online transportation industry in the current disruptive era. consumer attitude as a moderating variable at PT GO-JEK in Medan City. In this research the method is descriptive analysis method. Data analysis method used is multiple linear regression using SPSS software. The results showed that Trust, Price Discount and Country of Origin simultaneously had a positive and significant influence on consumer satisfaction at PT GO-JEK in Medan City. Keywords : Trust, Price Discounts, Country of Origin and Consumer Satisfaction
PENGARUH HARGA DAN KUALITAS PELAYANAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN PELANGGAN PT. HERFINTA FARM AND PLANTATION Henny Pratiwi; AHMAD PRAYUDI; KALVIN SINAGA; MAHYUDANIL MAHYUDANIL; BUNGA ADITI
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7268

Abstract

Penelitian dilakukan dengan tujuan untuk menetapkan strategi pemasaran yang dilakukan oleh PT. Herfinta Farm and Plantation melalui kualitas pelayanan yang ada untuk meningkatkan kepuasan pelanggan. Sebanyak 123 pelanggan dijadikan sample penelitian dan dibagikan kuesioner tertutup dengan indikator kualitas pelayanan yaitu tangibles, responsiveness, reliability, assurance dan emphaty. Indikator kepuasan pelanggan yang dijadikan dasar pada penyusunan kuesioner adalah kualitas produk, kualitas pelayanan, emosional, harga dan kemudahan. Hasil uji korelasi antara harga dengan kepuasan pelanggan sebesar 0,401, kualitas pelayanan dengan kepuasan pelanggan 0,358. Hasil regresi linear berganda adalah Y = 9,859 + 0,226X1 + 0,176X2 yang berarti setiap bertambahnya atau meningkatnya 1 satuan harga maka akan dapat meningkatkan kepuasan pelanggan sebesar 0,226 kali, dan setiap bertambahnya 1 satuan kualitas pelayanan akan meningkatkan kepuasan pelanggan sebesar 0,176 kali. Hasil uji parsial dan simultan menunjukkan harga dan kualitas pelayanan secara parsial dan simultan berpengaruh signifikan terhadap kepuasan pelanggan. Hasil uji koefisien determinasi bahwa variabel harga dan kualitas pelayanan mempengaruhi variabel kepuasan pelanggan sebesar 20,9%, sedangkan sisanya 79,1% dipengaruhi oleh faktor – faktor lain diluar penelitian
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Co-Authors Ahmad Prayudi Andreas Tigor Oktaga Chevy Herli Sumerli Frans Sudirjo Henny Pratiwi I Nyoman Tri Sutaguna Kalvin Sinaga MAHYUDANIL MAHYUDANIL