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All Journal Journal of Global Business and Management Review JaManKu : Jurnal Manajemen dan Kewirausahaan International Journal of Economics and Management Research
bunga aditi
universitas harapan
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : International Journal of Economics and Management Research

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Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Co-Authors Ahmad Prayudi Andreas Tigor Oktaga Chevy Herli Sumerli Frans Sudirjo Henny Pratiwi I Nyoman Tri Sutaguna Kalvin Sinaga MAHYUDANIL MAHYUDANIL