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ANALISIS PROFITABILITAS AGROINDUSTRI GULA SEMUT DI DESA AIR MELES ATAS KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG Putri Milanda Bainamus; Dwita Prisdinawati
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 17 No 2 (2019): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.541 KB) | DOI: 10.32663/ja.v17i2.959

Abstract

The area of ??Rejang Lebong Regency in Selupu Rejang District is the business of the sugar palm business called UD Sari Aren. Granular palm sugar processing business has been running for more than fifteen years. Because UD Sari Aren is the only sugar granular palm industry the researchers are interested in seeing business feasibility through a profitability approach which is a comparison between earnings and capital. This study aims to determine the value of profitability and profit of UD Sari Aren granular palm sugar. This research uses census method, and profitability ratio analysis tool. Purposive sampling technique, with the criteria for one of the businesses that has been in existence for more than twelve years. The results of the study, the production costs incurred by UD. Sari Aren amounted to Rp 2,550,000,000 per year. The production value of this business is IDR 3,360,000,000 / year with a production of 96,000 kg / year. The selling price is IDR 35,000 / kg. the profit obtained is Rp. 810,000,000.- / year. The profitability value from the ratio of profit and capital is 31.76 percent. It can be interpreted that the business gets a profit far greater than the prevailing interest rate which is 18 percent per year Keywords: granular palm sugar, value of production, capital, profit, profitability
STRATEGI PEMASARAN PISANG SALE DI SENTRA KIOS OLEH-OLEH “12 SAUDARA” KABUPATEN REJANG LEBONG: MARKETING STRATEGY OF SMOKED DRIED BANANA FRITTERS IN CENTRAL MARKET BY "12 BROTHERS" REJANG LEBONG DISTRICT Dwita PRISDINAWATI; Eddy Silamat; Putri Milanda Bainamus
Jurnal AGRIBIS Vol. 15 No. 2 (2022): JURNAL AGRIBIS
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v15i2.3387

Abstract

Penelitian ini bertujuan untuk mengkaji (1) faktor-faktor dominan (perilaku konsumen) dalam keputusan pembelian Sale Pisang (2) Bagaimana Strategi Pemasaran Yang Digunakan Pedagang Dalam Memasarkan pisang sale. Masalah yang dihadapi oleh pedagang pisang sale di Sentra Oleh-Oleh 12 SAUDARA yaitu strategi dalam memasarkan pisang salenya kurang efektif. Dengan permasalahan yang dihadapi para pedagang pisang sale di sentra oleh-oleh 12 SAUDARA curup kabupaten rejang lebong tersebut, tentu pedagang pisang sale harus memiliki strategi untuk mengatasi permasalahan-permasalahan tersebut agar dapat menarik minat beli konsumen. Daerah penelitian ditentukan secara purposive yakni Sentra Oleh-Oleh “12 Saudara” Kabupaten Rejang Lebong dengan pertimbangan bahwa daerah tersebut merupakan sentra penjualan pisang sale dan ramai pengunjung. Jenis data yang digunakan terdiri dari data primer dan sekunder. Data primer dilakukan melalui wawancara langsung dengan pedagang Pisang di Kios Oleh-Oleh. Data sekunder berasal dari instansi- instansi terkait dengan penelitian antara lain Dinas Pertanian, Badan Pusat Statistik serta sumber-sumber lain. Pengumpulan data penelitian dilaksanakan pada bulan Juli-Desember 2019. Responden dalam penelitian ini berjumlah 4 responden pisang sale pisang di Sentra Kios Oleh-Oleh “12 Saudara”.
Analisis pendapatan usaha gula aren di Desa Cawang Lama Kabupaten Rejang Lebong Febri Nur Pramudya; Putri Milanda Bainamus; Adnan
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 11 No. 2 (2023): Desember
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/agrivet.v11i2.7740

Abstract

The aim of this research was to analyze palm sugar business income in Cawang Lama Vilage, Rejang Lebong Regency. The location was chosen purposively because this area is a large producer of palm sugar and runs its business sustainably. This research method was obtained from quantitative data and questionnaires from research respondents. This research was carried out purposively in Cawang Lama Village. The things analyzed in this research are income and efficiency values. The results of the analysis showed that the income obtained was IDR1,093,383.-. This is influenced by the amount of revenue and production costs incurred each month. This income is relatively small but helps the family's economy, because palm sugar in this area is mostly produced only as a side job. Due to limited raw materials and the area of ​​oil palm plantations owned. On average, they work as coffee farmers and rice farmers as their main job. The palm sugar business in one of the largest palm sugar producing villages in Selupu Rejang District has an efficiency value of 1.56, which means the business is feasible to run. It can be concluded that the palm sugar business in Cawang Lama Village, Rejang Lebong Regency has good business feasibility, and every unit of costs incurred in this business can be returned 1.56 times.