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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Novida Maharani
Universitas Pembangunan Nasional Veteran Jakarta
Religion Education

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Analisis Keputusan Pembelian Mie Samyang Halal Di Jakarta Novida Maharani; Tati Handayani; Prima Dwi Priyatno
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 6 No. 02 (2021): JESPB Edisi Oktober 2021
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v6i02.240

Abstract

This study aims to analyze and prove the effect of halal labels and promotions on purchasing decisions for samyang noodles in Jakarta. The population used in this study is the people of Jakarta. The sampling used was using the Lemeshow formula by determining the unknown population size of 100 respondents. Data analysis techniques to determine the magnitude of the effect of halal labels and promotions on purchasing decisions for samyang noodles are Validity Test, Reliability Test, Classical Assumption Test, and Multiple Linear Regression, t-test, f-test, and Coefficient of Determination Test with the help of SPSS 20. The results of this study shows that the halal label has a significant positive effect on purchasing decisions for samyang noodles, and promotions has a significant positive effect on purchasing decisions for samyang noodles. Halal label and promotion together have a significant influence on purchasing decisions for samyang noodles. Research that has been carried out and carried out still has many shortcomings and limitations in its manufacture so that the limitations that limit this research are the "lockdown" conditions imposed during the Covid-19 pandemic which caused various obstacles in data collection, respondents were only taken by region, and time constraints.
Co-Authors Priyatno, Prima Dwi Tati Handayani