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All Journal Cakrawala Repositori Imwi Journal of Business, Social and Technology
Ramayanti Simanjorang
Universitas Islam Negeri Sumatera Utara, Indonesia
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Harga Produk, Kualitas Produk, dan Kepuasan Pelanggan di Pasar Tradisional Terhadap Perpindahan Berbelanja Melalui Pasar Online Ramayanti Simanjorang; Zainarti Zainarti
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.187

Abstract

Pada saat ini dunia telah memasuki revolusi industri 4.0, dimana semua aktivitas kehidupan berbasis digital. Kemajuan dunia teknologi saat ini mewajibkan internet sebagai salah satu alat komunikasi, pertukaran data, dan media pencari informasi yang banyak diminati oleh setiap kalangan terutama generasi milenial. Dan juga saat ini transaksi bisnis tidak jarang kita temui sudah melalui digital, contohnya Shoope, Lazada, Bukalapak, dan lain-lain. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kualitas produk, harga produk dan kepuasan pelanggan di pasar tradisional Sidikalang terhadap perpindahan berbelanja melalui Pasar online. Dalam penelitian ini penulis hanya meneliti produk fashion, produk kecantikan, barang elektronik, produk Sport, dan lain- lain. kecuali barang pangan seperti sembako, sayur mayur, daging,dll. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Data dikumpulkan dengan menggunakan survei melalui kuesioner yang diisi 100 responden. Alat Analisis yang digunakan adalah Uji validitas, Uji reliabilitas, Uji asumsi klasik, Regresi linear berganda, koefisien korelasi berganda, uji t (parsial) dan uji f (simultan), Uji Koefisien Determinasi. Hasil penelitian disimpulkan bahwa harga produk, dan kepuasan pelanggan memiliki pengaruh signifikan (secara parsial) terhadap variasi nilai perpindahan belanja. Sedangkan variabel kualitas produk tidak memiliki pengaruh signifikan (secara parsial) terhadap variasi nilai perpindahan belanja.
The Role Of Social Media Tiktok In Increasing The Interest In Entrepreneurship In The Millenial Generation Ramayanti Simanjorang; Zuhrinal M Nawawi
Journal of Business Social and Technology Vol. 3 No. 1 (2022): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.647 KB) | DOI: 10.59261/jbt.v3i1.64

Abstract

At this time the world has entered the industrial revolution 4.0, where all life activities are based online. The advancement of the world of technology today requires the internet as a means of communication, data exchange, and information seeking media which is in great demand by every group, especially the millennial generation. This study aims to determine the role of tiktok social media in increasing interest in entrepreneurship in the millennial generation. The method that the researcher uses in this study is a descriptive qualitative research method by conducting interviews with 10 informants who have a TikTok account with more than 800 followers. The results of the interview show that TikTok plays a role in increasing interest in entrepreneurship in the millennial generation as a promotional medium and a forum for selling online. so there is no need to meet directly with consumers. That way, the millennial generation doesn't have to spend a lot of money to make brochures, and they don't have to rent an expensive place to sell.
Co-Authors Zainarti Zainarti Zuhrinal M. Nawawi