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This Author published in this journals
All Journal Husnayain Business Review Asean International Journal of Business
Erfa Okta Lussianda
STIE Persada Bunda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Use of Zoom-Based Learning Media to Increase Interest in Learning During the Covid-19 Pandemic Erfa Okta Lussianda; Nia Anggraini; Liga Febrina
Husnayain Business Review Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1069.584 KB) | DOI: 10.54099/hbr.v1i1.15

Abstract

The purpose of this study was to find out to what extent online-based learning media (Zoom) can create student interest in STIE Persada Bunda in learning.This research was conducted for 1 (one) year starting from June 2020 to August 2021. The sample and this research were 87 samples, using the techniquestratified proportional random sampling. .The results found that online learning media (zoom) has an effect on student learning interest, this shows that the better the media provided by the lecturer, the more interested students are in learning by lecturers in the teaching and learning process. If the learning media is more interesting, the student's interest in learning will increase.    
Analysis of Factors Influencing Purchase Decisions at Indomaret Retail Stores Nia Anggraini; Erfa Okta Lussianda; Dodi Agusra; Muhammad Adrian; Awliya Afwa
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.637

Abstract

This study aims to identify and analyze the factors that influence purchasing decisions at Indomaret in Pekanbaru. The object of research is customers who shop at Indomaret in Pekanbaru City. The technique of determining the sample by nonprobability sampling, using the incidental sampling method. The data analysis technique used Structural equation modeling using the Smart PLS version 3 application. The findings from this study note that price and product completeness have a positive effect on purchasing decisions at Indomaret. While location has a positive and significant effect onbuying decision. Based on the determination test it was concluded that product completeness, location and price simultaneously influence purchasing decisions at Indomaret in Pekanbaru. For future researchers, it is hoped that the results of this study can become a reference for research with similar titles and add other variables to be examined in depth.  
Co-Authors Awliya Afwa Dodi Agusra Liga Febrina Muhammad Adrian Nia Anggraini Nia Anggraini