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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia Community Engagement and Emergence Journal (CEEJ) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Asean International Journal of Business VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Pengabdian Masyarakat ISEI
Awliya Afwa
Universitas Islam Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF BRAND AMBASSADOR JOE TASLIM AND TRUST IN SHOPEE INDONESIA’S PURCHASING DECISIONS Mardhotilla Annisa Rahman; Awliya Afwa; Tubel Agusven
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.11 KB) | DOI: 10.56107/penanomics.v1i2.32

Abstract

The purpose of this study is to see if there is a significant influence between Brand Ambassadors, Trust in Purchasing Decisions in students of Riau Islamic University. The sample in this study was a student of Riau Islamic University who had worked at Shopee Indonesia and knew that one of Shopee Indonesia's Brand Ambassadors was Joe Taslim as many as 100 respondents with the Lemeshow formula (1997). The sampling technique in this study used Porpusive Sampling and Snowball Sampling Techniques. Methods for data processing using data collection scale techniques, Multiple Liner Regerence, Determination Efficiency, Partial T test, and simultaneous test F. From the results of the tests that have been carried out, it can be shown that the Brand Ambassador has a positive and significant effect on the purchase decision, Trust has a positive and significant effect on the purchase decision, and the Brand Ambassador and Trust have a positive and significant influence on the purchase decision.
Analysis of Factors Influencing Purchase Decisions at Indomaret Retail Stores Nia Anggraini; Erfa Okta Lussianda; Dodi Agusra; Muhammad Adrian; Awliya Afwa
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.637

Abstract

This study aims to identify and analyze the factors that influence purchasing decisions at Indomaret in Pekanbaru. The object of research is customers who shop at Indomaret in Pekanbaru City. The technique of determining the sample by nonprobability sampling, using the incidental sampling method. The data analysis technique used Structural equation modeling using the Smart PLS version 3 application. The findings from this study note that price and product completeness have a positive effect on purchasing decisions at Indomaret. While location has a positive and significant effect onbuying decision. Based on the determination test it was concluded that product completeness, location and price simultaneously influence purchasing decisions at Indomaret in Pekanbaru. For future researchers, it is hoped that the results of this study can become a reference for research with similar titles and add other variables to be examined in depth.  
Pelatihan Penerapan Akuntansi Pada BUMDes Di Kec. Rokan IV Koto Siska Siska; Awliya Afwa; Nina Nursida; Nida Amaliae
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 2 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i2.3035

Abstract

BUMDES menjadi suatu badan hukum yang didirikan oleh desa guna mengelola usaha, memanfaatkan aset, mengembangkan investasi dan produktivitas, menyediakan jasa pelayanan, dan/atau menyediakan jenis usaha lainnya untuk sebesar-besarnya kesejahteraan masyarakat Desa. Pelaporan keuangan BUMDES sama halnya seperti laporan keuangan entitas profit oriented lainnya. Namun, jika BUMDES masih masuk ke dalam kriteria usaha mikro, kecil dan menengah, maka pelaporan keuangan yang disusun BUMDES harus sesuai dengan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah (SAK-EMKM). Pengabdian masyarakat ini dilakukan di Kecamatan Rokan IV Koto Kabupaten Rokan Hulu. Metode pelaksanaan kegiatan pengabdian masyarakat yaitu dalam bentuk penyampaian materi terkait dengan penerapan akuntansi BUMDES kemudian dilanjutkan dengan sesi tanya jawab. Hasil kegiatan pengabdian yaitu piutang tak tertagih tidak dihapuskan dan akumulasi penyusutan tidak disajikan dan daftar inventaris tidak dihitung sebagaimana mestinya. Solusi yang ditawarkan Solusi yang ditawarkan diantaranya perangkat BUMDES harus memastikan piutang yang memang tidak bisa di tagih harus disepakati penghapusannya melalui rapat BUMDES, selanjutnya nilai piutang yang dihapuskan diakui sebagai beban dalam laporan laba rugi, dan sebagai pengurang saldo piutang di laporan posisi keuangan.      
ANALISIS FAKTOR KELOMPOK REFERENSI PERILAKU KONSUMEN DALAM SISWA MEMILIH BERSEKOLAH DI SMK IBNU TAIMYAH PEKANBARU Awliya Afwa
VALUTA Vol. 3 No. 2 (2017): Valuta
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan pada sekolah menengah kejuruan Ibnu Taimyah Pekanbaru yang berlokasi dijalan angkatan 66 No 63 Rejosari Pekanbaru. Sekolah menengah Kejuruan Ibnu Taimyah yang dibawah pengelolahan Yayasan Zambrat pada beberapa tahun yang lalu ini mempunyai bebrbagai alternative jurusan-jurusan pelajaran bagi para siswanya, antara lain jurusan sekretaris,akutansi, teknologi informasi, bisnis dan penjualan dan,multimedia dan komunikasi yang akreditaanya A, kecuali multimedia dan komunikasi yang merupakan jurusan baru di SMK Ibnu Taimyah ini, Rumusan masalah dari penelitian ini adalah faktor faktor apa yang mempengaruhi perilaku konsumen dalam memilih sekolah menengah kejuruan Ibnu Taimyah Pekanbaru. Tujuan penelitian ini adalah untuk mengetahui faktor kelompok referensi yang mempenaruhi perilaku konsumen dalam memilih Sekolah Menengah Kejuruan Ibnu Taimyah Pekanbaru untuk melanjutkan pendidikan ditingkat perguruan tinggi. Metode yang digunakan dalam penelitian ini adalah metode deskripsi yang menganalisa data yang diperoleh berdasarkan pengelolahan data primer dan data sekunder dengan priode proposional stratified random sampling untuk kemudian di tabulasikan serta dijelaskan korelasinya dengan teori - teori yang menunjuang pembahasan. Adapun untuk menganalisa data hasil questioner penulis menggunakan skala likert, dimana setiap jawaban yang tersedia diberi bobot nilai, dan untuk mengukur jarak/range untuk kelas penilaian responden dibatasi dengan nilai terkecil dan nilai terbesar. Hasil penelitian dengan menggunakan kuesioner kepada 88 orang responden menjelaskanfaktor referensi perilaku konsumen diatas secara keseluruhan mempengaruhi perilaku siswa dalam memilih bersekolah secara rata - rata keseluruhan sebesar 4,7.
The Influence of Influencer Marketing and Online Customer Reviews on Purchase Intention Through the Perceived Value of Cosmetic Products on Tiktok Shop (An Empirical Study on Students in the City of Pekanbaru) Azzahra Azzahra; Awliya Afwa; Moniko Moniko
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5255

Abstract

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervening variable. The analytical method used is path analysis. Data collection for this research was conducted using a questionnaire filled out by respondents who are students in the city of Pekanbaru and have purchased cosmetic products from Tiktok Shop more than once.The results of the study, based on Partial Tests (t-tests), are as follows: a) There is no significant influence of influencer marketing on perceived value. b) There is a significant influence of online customer reviews on perceived value. c) There is no significant influence of influencer marketing on purchase intention. d) There is a significant influence of online customer reviews on purchase intention. e) There is a significant influence of perceived value on purchase intention. f) Perceived value does not mediate the influence of influencer marketing on purchase intention. g) Perceived value mediates the influence of online customer reviews on purchase intention.
Menumbuhkan Jiwa Kewirausahaan Siswa SMP IT Madani Pekanbaru Nia Anggraini; Erfa Okta Lussianda; Liga Febrina; Awliya Afwa; Muhammad Adrian
Jurnal Pengabdian Masyarakat Isei Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v1i1.152

Abstract

SMP IT Madani Pekanbaru is one of the private junior high schools in Pekanbaru City. This school is a mentoring partner who has limited knowledge about entrepreneurship in developing students' potential to be able to choose products that are easy to market. The students are children whose parents' economic income levels are on average below the UMR income standard, so it is necessary to grow and motivate students to become entrepreneurs after participating in the learning process. Students need assistance in opening entrepreneurial insights and knowledge and choosing products to be marketed. The platforms used as mentoring materials are lectures, discussions, and service learning. Through this counseling the students have an entrepreneurial spirit so that their enthusiasm is high to become an entrepreneur. The service learning mentoring method can improve students' ability to market a product, they also know and can choose what kind of product to market, get it easily and sell it quickly so that it can help the family's economy.
THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU Adella Puspita; Awliya Afwa; Moniko Moniko
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.1938

Abstract

This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru. The research sample includes 140 respondents actively engaged in impulsive buying behavior. The data analysis method employed is Structural Equation Modeling (SEM) with the assistance of Smart PLS version 3. The research findings indicate that E-WOM does not have a significant impact on Impulse Buying by e-commerce users in Pekanbaru. However, Price Discount has a positive and significant influence on Impulse Buying among e-commerce users in Pekanbaru. Furthermore, based on the determination test, it can be concluded that concurrently, both E-WOM and Price Discount affect Impulse Buying among e-commerce users in Pekanbaru.
Co-Authors Adella Puspita Azzahra Azzahra Dodi Agusra Erfa Okta Lussianda LIGA FEBRINA Mardhotilla Annisa Rahman Moniko Moniko Muhammad Adrian Nia Anggraini Nia Anggraini Nida Amaliae Nina Nursida Siska Siska Tubel Agusven