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Journal : Jurnal Ekonomi Perusahaan

Adapting Technology Adoption Model to detect intention to use tiket.com’s online ticketing application Lestari Ekatyas Eka; Siagian Dergibson
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.713 KB) | DOI: 10.46806/jep.v28i1.821

Abstract

The Technologies Adoption Model is a popular tool for determining whether or not a person intends to accept new technology. However, this paradigm is only used in a few research for internet-based interactive technologies. The authors argue that, in addition to perceived simplicity of use and utility, the application content has a significant influence in increasing use intention for this technology. Trust, not attitude, should play a role in the mediation, as described in the original plan. To verify this conceptual framework, the authors use WrapPLS to analyze data from 155 respondents using structural equation modeling. According to the findings, the three antecedents have a favorable and significant direct effect on purchase intent. It's also confirmed that trust has an indirect influence. Aside from the system's utility, confidence, and convenience of use, the authors advise that ticket vendors present intriguing application content. Future research can look into the aspects that determine how well the system works.
Why environmental consciousness does not affect intention to buy? Benita Benyamin; Dergibson Siagian
Jurnal Ekonomi Perusahaan Vol. 28 No. 2 (2021): September 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.801 KB) | DOI: 10.46806/jep.v28i2.832

Abstract

Environmental consciousness arises when there is an understanding of the need for a balance between life and nature. This study aims to investigate whether such consciousness affects purchasing behavior of environmental-friendly claimed products directly or through their interaction with a price. To answer this question, the authors recruited 100 consumers as respondents who met the authors' predetermined requirements. The data analyzed using structural equation modeling reveals that environmental consciousness does not affect purchase intention, but the price does. It is also found to have no interaction with the price in influencing behavioral intention. This result leaves a question that further researchers can answer. Study in different product categories is encouraged. Original Article | Turnitin