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All Journal JAM : Jurnal Aplikasi Manajemen Media Mahardhika Adbis : Jurnal Administrasi dan Bisnis Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Empowerment Society Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Jurnal Akuntansi Bisnis dan Humaniora Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Open Access DRIVERset Innovative: Journal Of Social Science Research
Ludfi Djajanto
Politeknik Negeri Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Adbis : Jurnal Administrasi dan Bisnis

 1 
ANALISIS FAKTOR SIKAP SOSIAL, MOTIVASI, KEAKTIFAN PELAKSKANAAN PROJECT BASE LEARNING MANAJEMEN PEMASARAN Suryadi Suryadi; Ludfi Djajanto; Yunia Afiatin
Adbis: Jurnal Administrasi dan Bisnis Vol 15, No 2 (2021): JURNAL ADMINISTRASI DAN BISNIS 2021
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v15i2.129

Abstract

Tujuan penelitian adalah faktor-faktor apa yang dominan model pembelajaran project base learning. Metode penelitian ini adalah “Four-D”, Teknik pengambilan sampel menggunakan teknik probability sampling dan teknik Pengumpulan data menggunakan metode observasi, Pembelajaran (Project Based Learning), metode tes pretest & post test, serta metode angket. Teknik analisis data Analisis Faktor. Temuan sikap sosial, motivasi dan keaktifan sebagai variabel penentu prestasi untuk mana 75 pernyataan dengan urutan kepentingan (1) Sikap sosial sejumlah 25 item pertanyaan nilai loading faktor antara 0,5 s.d 0,89 (2) Motivasi sejumlah 12 item pertanyaan nilai loading factor antara 0,60 s.d 0,80 (3) Keaktifan sejumlah 4 item pertanyaan dengan nilai loading factor antara 0,56 s.d 0,63. Pembelajaran Project Based Learning cocok untuk vokasional.
ANALISIS PENGARUH ATRIBUT PRODUK SEPEDA MOTOR TERHADAP PERILAKU KONSUMEN Suryadi Suryadi; Ludfi Djajanto
Adbis: Jurnal Administrasi dan Bisnis Vol 14, No 1 (2020): Jurnal Administrasi dan Bisnis 2020
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v14i1.84

Abstract

The purpose of this study is to determine and analyze the factors of price perspective attributes, brand benefits, media branding, promotions, after-sales guarantee, products, colors, and designs as well as fuel consumption as items of motor products on consumer behavior. The sampling technique used in this study was purposive sampling with a sample size of 194 respondents. The data analysis was using descriptive analysis and multiple linear regression analysis using SPSS software. The results showed that Honda's products were more dominant in the implementation of its marketing strategy with a contribution of 87.75% while the attributes of Yamaha's products contributed to the influence of the remaining 79.40% influenced by other factors. In addition, the results of the analysis obtained a regression equation for Honda products Y = -13.33 + 0.428 X1 - 0.035 X2 + 0.02 X3 + 0.319 X4 + 0.01 X5 + 0.367 X6 - 0.03 X7 + 0.034 X8, while for Yamaha products are Y = -13.03 + 0.37 X1 + 0.5 X2 + 0.11 X3 + 0.30 X4 - 0.004 X5 + 0.33 X6 - 0.13 X7 + 0.2X8.
Co-Authors Adya Hermawati Asdani, Andi Aulia Azzahra Baroroh Lestari Basuki Rachmat Edi Winarto Evi Suwarni, Evi Husin Husin Indrayati Indrayati Ivana Larasati Putri Navalina Kuni Utami Kusmintarti, Anik Maskur Maskur Maskur Primagita Fridhayanti R. Setiawan Riwajanti, Nur Indah Rokhimatul Wakhidah Sidik Ismanu Siti Amerieska Sugeng Sulistyono Sunday Ade Sitorus Suryadi Suryadi Suryadi Suryadi Suryadi Syamsul Bahri Widi Dwi Ernawati Yekie Senja Oktora Yulis Nurul Aini Yunia Afiatin Zainal Abdul Haris