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Sopian Sopian
IAI Nusantara Batang Hari
Economics, Econometrics & Finance

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Analisa Strategi Pemasaran Dalam Rangka Meningkatkan Volume Penjualan pada Usaha Kerupuk Sawargi Muara Bulian Endang Meiliani; Sopian Sopian
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (710.184 KB)

Abstract

In this research in general is to analyze the marketing strategy applied to the Home Industry of Sawargi Crackers in Pal 4. Muara Bulian-Jambi District, in order to increase sales volume. The purpose of this research is to find out specifically whether the marketing strategy has been effective or not in order to increase sales volume. The method of analysis in this research is a qualitative descriptive method, which is to compare the reality that exists in the Home Industry of the Sawargi Cracker Industry in pal 4. Muara Bulian-Jambi District with concepts or theories related to the problem being studied. So far, the Home Industry of Sawargi Crackers Industry in pal 4. Muara Bulian District in its activities has used a marketing strategy which includes product strategy, price strategy, promotion strategy and distribution strategy, distribution which is quite good but there are still obstacles and shortcomings within the company's internal and external company. So the research results show that the marketing strategy is not optimal in increasing sales volume.
Analisa Strategi Pemasaran Dalam Rangka Meningkatkan Volume Penjualan pada Usaha Kerupuk Sawargi Muara Bulian Endang Meiliani; Sopian Sopian
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (710.184 KB)

Abstract

In this research in general is to analyze the marketing strategy applied to the Home Industry of Sawargi Crackers in Pal 4. Muara Bulian-Jambi District, in order to increase sales volume. The purpose of this research is to find out specifically whether the marketing strategy has been effective or not in order to increase sales volume. The method of analysis in this research is a qualitative descriptive method, which is to compare the reality that exists in the Home Industry of the Sawargi Cracker Industry in pal 4. Muara Bulian-Jambi District with concepts or theories related to the problem being studied. So far, the Home Industry of Sawargi Crackers Industry in pal 4. Muara Bulian District in its activities has used a marketing strategy which includes product strategy, price strategy, promotion strategy and distribution strategy, distribution which is quite good but there are still obstacles and shortcomings within the company's internal and external company. So the research results show that the marketing strategy is not optimal in increasing sales volume.
Analisis Kepuasan Kerja terhadap Kinerja Karyawan Pada Bank 9 Jambi Cabang Muara Bulian Endang Meiliani; Sopian Sopian
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.945 KB)

Abstract

This study aims to analyze the variable job satisfaction on employee performance at Bank 9 Jambi Muara Bulian Branch. This study uses a sample of 41 employees who work at Bank 9 Jambi Muara Bulian Branch. The analytical method in this research is descriptive qualitative and quantitative methodsFor the t-test where (tcount> ttable) the job satisfaction variable in this study shows a value of (4,418>1,68595) meaning that the job satisfaction variable has a significant effect on employee performance variables. As for the f test where Fcount > Ftable with a value of (158.085>3.24). it means that simultaneously the job satisfaction variable has a significant effect on employee performance at Bank 9 Jambi Muara Bulian Branch and the Adjusted R Square value is 0.887. It means that the percentage of job satisfaction on employee performance is 88.7% and 0.113 or 11.3% is influenced by other variables
Co-Authors Endang Meiliani Endang Meiliani