Garuda - Garba Rujukan Digital

Saortua Marbun

Fakultas Bisnis dan Sosial Humaniora, Universitas Triatma Mulya

Author-ID : 4086008

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENGETAHUAN DAN MOTIVASI TERHADAP MINAT BERINVESTASI DI PASAR MODAL PADA UNIVERSITAS TRIATMA MULYA Guido Samuel Agung Wijaya; Saortua Marbun
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze and prove the influence of knowledge and motivation on interest in investing in the capital market. This research uses a descriptive method with a quantitative approach. The sampling technique used is simple random sampling, which is a random sampling technique for members of the population to be sampled. The number of respondents used the Slovin formula so that the sample used was 56 students of Triatma Mulya University. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: 4.215 + 0.564X1 + 0.331X2. The results showed that: first knowledge about investment has a positive and significant effect on interest in investing in the capital market, second motivation has a positive effect on students' interest to invest in the capital market and lastly knowledge and motivation together positively affect investment interest on the capital market. This adequate knowledge will shape a person's ability to gain profits and also be able to manage risks that exist both small and large so as to reduce the impact of losses that will be experienced. This risk factor is considered by potential investors to be able to invest in the capital market.

PENGARUH HARGA TERHADAP PENAWARAN DAN PERMINTAAN MASKER SAAT PANDEMI COVID-19 DI DENPASAR BALI Kristina Liuk Berek; Saortua Marbun
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.

PENGARUH DIGITAL MARKETING DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA YAMUNA PASTRY Ni Made Maria Magdalena; Saortua Marbun
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is motivated by the phenomenon of purchasing decisions at Yamuma Pastry. This study aims to analyze and prove the influence of digital marketing and product attributes on purchasing decisions. This study uses quantitative methods. The sampling technique used is purposive sampling technique. The number of respondents used is 75 consumers. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 13.199 + 0.218X1 + 0.452X2. The results of this study indicate that: First, digital marketing has a positive effect on purchasing decisions at Yamuma Pastry. Second, product attributes have a positive effect on purchasing decisions at Yamuma Pastry.

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