Journal Research of Management
Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)

PENGARUH HARGA TERHADAP PENAWARAN DAN PERMINTAAN MASKER SAAT PANDEMI COVID-19 DI DENPASAR BALI

Kristina Liuk Berek (Fakultas Bisnis Universitas Triatma Mulya)
Saortua Marbun (Fakultas Bisnis dan Sosial Humaniora, Universitas Triatma Mulya)

Article Info

Publish Date
03 Dec 2021

Abstract

Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.

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Journal Info
Journal Research of Management
Website

Abbrev

Management

Publisher

Universitas Triatma Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya ...