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All Journal JURNAL ANATOMI FISIOLOGI Politika: Jurnal Ilmu Politik AGROTEKBIS Fakultas Pertanian Jurnal Ilmiah Manuntung Rang Teknik Journal Jurnal Komunikasi Profesional These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan
Veronika Veronika
Biological Departement, Diponegoro University, Jl. H. Prof. Sudarto, SH, Tembalang Semarang, Jawa Tengah 50239 Telp. : 024-7460038
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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Journal : Politika: Jurnal Ilmu Politik

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PEMASARAN POLITIK LEGISLATIF PETAHANA DALAM MEMENANGKAN PEMILU ANGGOTA DPRD KOTA KUPANG PROVINSI NUSA TENGGARA TIMUR TAHUN 2009 (Kajian Strategi Politik dan Bauran Produk Politik) VERONIKA, VERONIKA
Politika: Jurnal Ilmu Politik Vol 3, No 2 (2012): Politika: Jurnal Ilmu Politik
Publisher : Program Magister Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.93 KB) | DOI: 10.14710/politika.3.2.2012.5-14

Abstract

ABSTRACT In the reform era that demands a lot of changes, some incumbent legislators still adorned the face of House of Representatives of Kupang City. This was because the incumbent legislator already well known by electorate and there were no regulation before that confined the length of time a person nominated to be member of legislators whether in House of Representatives, House of Provincial Representatives, and House of Regency/City Representatives. Nevertheless, it was not guaranteed that incumbent legislator will be re-elected in the next period, because it depends on political marketing strategy that  used by incumbent legislator. The method used in this study was more qualitative-decriptive aimed to reveal the political marketing strategy and political product mixture to win  House of Kupang Regency Representatives legislative election in 2009. Analysis conducted relying on primary data obtained through secondary document review and in-depth interview with competent sources. Keyword: Political marketing strategy and political product mix, Incumbent Legislator  and  election.
Co-Authors Anggi, Viani Budi Santosa Eko Prayitno, Eko Fazriyah, Nurul Joni Tandi, Joni Munifatul Izzati Raharjo, Agustinus Eko Rahmawati, Atina Rostiati Dg Rahmatu Syahraeni Kadir Wawan Setiawan