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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Agus Erik Wistika Putra
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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PERAN PROMOSI DAN E-WALLET MEMODERASI PENGARUH KUALITAS WEBSITE PADA NILAI HEDONIK DAN PEMBELIAN IMPULSIF MARKETPLACE I Gede Nandya Oktora Panasea; Ni Nyoman Rsi Respati; Komang Riska Febyanti Mastama; Ni Luh Dila Diah Paramita; Nova Widya Ningsih; Agus Erik Wistika Putra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.05.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.658 KB) | DOI: 10.24843/EEB.2022.v11.i05.p11

Abstract

The online buying and selling system causes a transition from the initial payment being made in cash, now turning into a non-cash payment using an e-wallet. One way to increase the number of e-wallet users is to carry out sales promotions. Sales promotion stimulants create a hedonic value that leads to impulsive shopping behavior in consumers. Therefore, the purpose of this study was to determine the effect of website quality moderated by sales promotion and use of e-wallet on hedonic value and online impulse buying from marketplace users. This study examines four variables, namely website quality, sales promotion, use of e-wallet, hedonic value and online impulse buying. This study took samples using a purposive sampling method with the target respondents being people who shopped at the marketplace more than 2 times. As for the number of respondents who were determined as many as 320 respondents.
PENGARUH PROFITABILITAS DAN PERBEDAAN OPINI INVESTOR TERHADAP KINERJA HARGA SAHAM I Gusti Ayu Eka Damayanthi; Ni Ketut Lely Aryani Merkusiwati; Ni Putu Lola Ulianti; I Gede Candra Kusuma; Agus Erik Wistika Putra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.12.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i12.p18

Abstract

This research aims to empirically test the influence of profitability and differences in investor opinion on share price performance in banking companies. The research phenomenon explains that at the start of the Covid-19 pandemic, the banking sector experienced a decline in share price performance because investors were suspected of having concerns about investing in the risky banking sector due to the pandemic. The research wants to prove whether profitability factors and differences of opinion during the pandemic influence stock price performance. The research sample was 40 banking companies registered on the IDX in 2020. The method used is multiple linear regression analysis. The results of this research show that an increasing profitability value will be followed by an increase in company stock returns. This shows that profitability has a direct relationship with stock returns. The research results also show that high differences in investor opinion reduce stock price performance, and low differences in investor opinion will increase stock price performance. The results of this research support the signal theory.
Co-Authors I Gede Candra Kusuma I Gede Nandya Oktora Panasea I Gusti Ayu Eka Damayanthi Komang Riska Febyanti Mastama Ni Ketut Lely Aryani Merkusiwati Ni Luh Dila Diah Paramita Ni Nyoman Rsi Respati Ni Putu Lola Ulianti Nova Widya Ningsih