Article Per Year (5 Year)
p-Index From 2019 - 2024
1.259
P-Index
This Author published in this journals
All Journal Buletin Udayana Mengabdi Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana
I Gede Nandya Oktora Panasea
Fakultas Ekonomi Dan Bisnis, Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS PENGGUNA HARLEY-DAVIDSON DI KOTA DENPASAR I Gede Nandya Oktora Panasea; Ni Wayan Sri Suprapti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.073 KB)

Abstract

This study empirically explores the influences of brand community on loyalty when mediated by satisfaction. The data on this research were collected from observation, interviews, and  questionnaires.Data analysis methods that used on this research were descriptive and inferential statistics. Descriptive statistics such as frequency distributions were used to describes the  characteristics of the respondents, while inferential statisticssuch  as  Baron  and  Kenny  Steps  and  Sobel  test  is  used  to  test  the  hypotheses.  The  results  showed  that satisfaction partially mediates the effect of brand community on loyalty of Harley-Davidson users inDenpasar. It shows that satisfaction is an essential element for the brand community to realize the brand loya lty.
PERAN PROMOSI DAN E-WALLET MEMODERASI PENGARUH KUALITAS WEBSITE PADA NILAI HEDONIK DAN PEMBELIAN IMPULSIF MARKETPLACE I Gede Nandya Oktora Panasea; Ni Nyoman Rsi Respati; Komang Riska Febyanti Mastama; Ni Luh Dila Diah Paramita; Nova Widya Ningsih; Agus Erik Wistika Putra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.05.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.658 KB) | DOI: 10.24843/EEB.2022.v11.i05.p11

Abstract

The online buying and selling system causes a transition from the initial payment being made in cash, now turning into a non-cash payment using an e-wallet. One way to increase the number of e-wallet users is to carry out sales promotions. Sales promotion stimulants create a hedonic value that leads to impulsive shopping behavior in consumers. Therefore, the purpose of this study was to determine the effect of website quality moderated by sales promotion and use of e-wallet on hedonic value and online impulse buying from marketplace users. This study examines four variables, namely website quality, sales promotion, use of e-wallet, hedonic value and online impulse buying. This study took samples using a purposive sampling method with the target respondents being people who shopped at the marketplace more than 2 times. As for the number of respondents who were determined as many as 320 respondents.
PERAN KEPUASAN MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS (STUDI KASUS PADA PT KASI GARUDA BALI) Ni Putu Arya Wiratni; I Gede Nandya Oktora Panasea
E-Jurnal Manajemen Vol 12 No 1 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i01.p05

Abstract

Loyalitas merupakan sikap positif dari anggota plasma (peternak ayam) terhadap perusahaan inti dalam hubungan kerjasama mitra. Anggota plasma yang loyal akan melakukan kerjasama berulang, menolak melakukan kerjasama dengan perusahaan inti lain, bahkan merekomendasikan perusahaan inti yang diajak kerjasama dengan peternak lain. Penelitian ini dilakukan pada PT Kasi Garuda Bali, yaitu perusahaan kemitraan inti-plasma pada peternakan ayam broiler, dengan melibatkan seluruh anggota plasma (40 anggota plasma) sebagai responden. Metode yang digunakan yaitu non-probablity sampling dengan teknik sampling jenuh melalui penyebaran kuesioner. Teknik analisis yang digunakan yaitu analisis jalur (path analysis). Berdasarkan hasil analisis ditemukan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas, kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan, kepuasan berpengaruh positif dan signifikan terhadap loyalitas, dan kepuasan secara signifikan berperan memediasi pengaruh kualitas layanan terhadap loyalitas anggota plasma. Hal ini menunjukkan bahwa semakin baik kualitas layanan yang diberikan perusahaan inti dan semakin terealisasikan harapan anggota plasma saat melakukan kerjasama maka akan semakin tinggi loyalitas anggota plasma untuk tetap melakukan kerjasama mitra. Kata kunci: kualitas layanan; kepuasan; loyalitas
PELATIHAN STRATEGI BRANDING DAN DIGITAL MARKETING SERTA SOSIALISASI KREDIT USAHA RAKYAT I.G.N.O. Panasea; I.W.G.W.P. Anggara; A.A.N.A. Kresnandra; I.M.A.P. Wistawan
Buletin Udayana Mengabdi Vol 23 No 2 (2024): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2024.v23.i02.p04

Abstract

Nongan Village, Karangasem has so many potentials that can be improve, such as: tourism, agriculture, and culinary. Tourism sector of Nongan Village engaged in agro-tourism, such as hills, river, and the other tourism object. In addition, Nongan Village also has potential in the agricultural sector with potential commodities in the form of snake fruit, coconut, rice, and tubers. Not only tourism and agricultural, Nongan Village also has potential in other field, like in the culinary sector with their pia product. However, until now these potentials tend to be developed conventionally, so that business development is still limited. In the era 4.0, everything has been transformed into all digital. Coupled with the COVID-19 pandemic, the potentials for digital business development is very promising. With digital marketing training for SMEs in the village, the authors hope that the output of this service is in the form of implementing digital marketing in developing its business. This training does not only focus on the potentials mentioned above, rather it’s open to every potential that exists in the village of Nongan. Keywords: branding, digital marketing, KUR socialization, SMEs
PENGARUH PRICE DISCOUNT TERHADAP ONLINE IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI I Made Michael Wijana; I Gede Nandya Oktora Panasea
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p09

Abstract

The purpose of this study is to explain the role of positive emotion in mediating the effect of price discount on online impulse buying. This research was conducted in Denpasar City. The number of population used in this study is infinite (not limited). The sample was taken as many as 110 respondents through purposive sampling method and distributed using a google form questionnaire with adjusted criteria. Measured by 11 indicators and using a Likert scale. The data analysis technique used is path analysis and Sobel test. The results of this study indicate that all hypotheses are accepted. Price discount has a positive and significant effect on online impulse buying. Price discount has a positive and significant effect on positive emotion. Positive emotion has a positive and significant effect on online impulse buying. Positive emotion plays a significant role in mediating the effect of price discount on online impulse buying. The results of this study indicate that in increasing online impulse buying, the management of the Berry Benka is expected to always provide promotional strategies in the form of discount prices to touch consumers' hearts and create positive emotions when shopping.
PERAN KARTU KREDIT DAN PROMOSI PENJUALAN DALAM MEMODERASI PENGARUH KUALITAS WEBSITE TERHADAP IMPULSIVE BUYING Nova Widya Ningsih; I Gede Nandya Oktora Panasea
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.06.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i06.p07

Abstract

Shopee is the second largest e-commerce in Indonesia. This increasingly easy buying and selling process affects the occurrence of impulse buying. Purchases made without a plan before the purchase process is carried out are called impulsive buying. There are various variables behind impulsive buying, including the quality of the website which is influenced by the use of credit cards and sales promotions. This study was conducted to examine the role of credit card use and sales promotion in moderating the influence of website quality on impulsive buying. 110 Shopee website users in Denpasar City were involved in this study. This study was analyzed with the Partial Least Square (PLS) approach, and resulted that the quality of the website had a positive on impulsive buying, the use of credit cards had a positive on impulsive buying, sales promotions had a positive on impulsive buying, credit card use does not significantly strengthen the influence of website quality on impulsive buying, and sales promotions do not significantly strengthen the influence of website quality on impulsive buying. The implication of this research is as a solution recommendation to Shopee in increasing impulsive buying behavior by improving website quality, using credit cards, and selling promotions.
PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING PADA FENOMENA PANDEMI COVID-19 Ida Bagus Gede Prabawa Putra Udiyana; I Gede Nandya Oktora Panasea
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.08.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i08.p16

Abstract

The purpose of this study is to explain the role of shopping enjoyment in mediating hedonic motivation on impulse buying in the time frame of the COVID-19 pandemic. This research was conducted on customers of Trans Studio Mall Bali. The number of samples used in this study were 91 respondents, using purposive sampling method. Data was collected through a questionnaire. The analysis technique used is path analysis. Based on the results of the research conducted, it was found that hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study, it can be concluded that good hedonic motivation and shopping enjoyment greatly affect the impulse buying of customers at Trans Studio Mall Bali. Instead, the management of Trans Studio Mall Bali still pays attention to the quality of services offered and the convenience of the shopping atmosphere, especially regarding safety, health, and the implementation of health protocols in an effort to increase impulse buying
Peran Promosi Penjualan dalam Modifikasi Implementasi Technology Acceptance Model (TAM) Pada Niat Menggunakan E-wallet di Denpasar I Gede Nandya Oktora Panasea; Ni Kadek Erliani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p11

Abstract

Pembayaran elektronik merupakan metode pembayaran yang mulai populer di Indonesia. Salah satu sistem pembayaran elektronik yang populer adalah e-wallet. Perkembangan e-wallet didukung oleh meningkatnya penyedia jasa e-wallet dan meningkatnya pertumbuhan merchant yang melayani pembayaran dengan e-wallet. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, perceived ease of use, perceived usefulnessterhadap sikap dan intense penggunaan konsumen pada e-wallet. Penelitian dilakukan dengan melibatkan 300 responden yang berasal dari rentang usia berbeda di Denpasar. Data dianalisis dengan SEM berbasis PLS. Hasil penelitian menunjukan bahwa promosi, perceived usefulness dan perceived ease of use berpengaruh positif dan signifikan terhadap sikap dan intense konsumen terhadap penggunaan e-wallet di Kota Denpasar.
Co-Authors A.A.N.A. Kresnandra Agus Erik Wistika Putra I Made Michael Wijana I.M.A.P. Wistawan I.W.G.W.P. Anggara Ida Bagus Gede Prabawa Putra Udiyana Komang Riska Febyanti Mastama Ni Kadek Erliani Ni Luh Dila Diah Paramita Ni Nyoman Rsi Respati Ni Putu Arya Wiratni Ni Wayan Sri Suprapti Nova Widya Ningsih Nova Widya Ningsih