<![CDATA[Abstract: The Effect of Assessment Strategy on Students Character and Creative Thinking Ability in Designing Learning Media. Objective: assessment strategy its effect on creative thinking ability and academic character of students in making learning media. Methods: research quasi-experimental method one-group pretest-posttest design. The research was carried out in the Biology Education Study Program of UMM in the odd semester of 2021/2022. The research population is students in the Media and Learning course. Saturated sampling technique and sample of 25 students. The research instrument consisted 6 creative thinking essay questions and an academic character assessment form. Data were analyzed statistically using ANOVA. Findings: the application of the assessment strategy has a significant effect on students’ creative thinking skills in making learning media for biological diversity, fungi and inheritance. The assessment strategy used has an influence on the academic character of students. Conclusion: good assessment strategy will encourage educators to determine good teaching strategies and motivate students to learn better so that learning becomes meaningful.Keywords: elaboration, flexibility, fluency, metaphorical thinking, academic character.Abstrak: Pengaruh Strategi Asesmen terhadap Karakter dan Kemampuan Berfikir Kreatif Siswa dalam Mendesain Media Pembelajaran. Tujuan: strategi asesmen pengaruhnya terhadap kemampuan berpikir kreatif dan karakter akademik mahasiswa dalam membuat media pembelajaran. Metode: penelitian eksperimen semu one-group pretest-posttest design. Penelitian dilaksanakan di Prodi Pendidikan Biologi UMM semester ganjil 2021/2022. Populasi penelitian mahasiswa mata kuliah Media dan Pembelajaran. Teknik sampling jenuh dan sampel 25 mahasiswa. Instrumen penelitian terdiri 6 soal essay berfikir kreatif dan form penilaian karakter akademik. Data dianalisis secara statistik menggunakan ANOVA. Temuan: penerapan strategi asesmen memberikan pengaruh secara signifikan pada kemampuan berpikir kreatif mahasiswa dalam membuat media pembelajaran materi keankergaman hayati, jamur dan pewarisan sifat. Strategi asesmen yang digunakan memberikan pengaruh terhadap karakter akademik mahasiswa. Kesimpulan: strategi asesmen yang baik akan mendorong tenaga pendidik untuk menentukan strategi mengajar yang baik dan memotivasi siswa untuk belajar yang lebih baik sehingga pembelajaran menjadi bermakna Kata kunci: elaborasi, fleksibilitas, fluency, berpikir metafor, karakter akademik. DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202213]]>
