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All Journal Krisna: Kumpulan Riset Akuntansi Journal of Accounting and Investment Urecol Journal. Part F: Community Development
Naufal Afif
Universitas Muhammadiyah Magelang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Urecol Journal. Part F: Community Development

 1 
Empowerment of the Tofu Industry in Ponalan to Increase Sales through Digital Marketing Naufal Afif; Prisca Nuraida; Rizki Arifiyanto; Arum Setiani; Dewi Wahyuningtias; Alkomah Fatmawati
Urecol Journal. Part F: Community Development Vol. 2 No. 1 (2022): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.091 KB) | DOI: 10.53017/ujcd.148

Abstract

The purpose of this service is to provide a new understanding and insight into the tofu industry with digitalized marketing and good branding. It will expand consumers from the products sold and retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities: socialization, training, practice, mentoring, and evaluation. The results achieved are additional insights into the understanding and knowledge of AV Tahu Pong industry owners and employees operating social media as a means of digital marketing. In addition, this digitalized marketing is expected to have an economic impact on the AV Tahu Pong tofu industry.
Empowerment of the Tofu Industry in Ponalan to Increase Sales through Digital Marketing Naufal Afif; Prisca Nuraida; Rizki Arifiyanto; Arum Setiani; Dewi Wahyuningtias; Alkomah Fatmawati
Urecol Journal. Part F: Community Development Vol. 2 No. 1 (2022): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.148

Abstract

The purpose of this service is to provide a new understanding and insight into the tofu industry with digitalized marketing and good branding. It will expand consumers from the products sold and retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities: socialization, training, practice, mentoring, and evaluation. The results achieved are additional insights into the understanding and knowledge of AV Tahu Pong industry owners and employees operating social media as a means of digital marketing. In addition, this digitalized marketing is expected to have an economic impact on the AV Tahu Pong tofu industry.
Co-Authors Alkomah Fatmawati Arum Setiani Azizah Hasna Arifin Barkah Susanto Betari Maharani Dewi Wahyuningtias Muhammad Ridhwan Ab Aziz Nur Laila Yuliani Prisca Nuraida Rizki Arifiyanto