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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Journal of Applied Agricultural Science and Technology
I Made Kartika
Ngurah Rai University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.
Balinese Traditional Agroforestry as Base of Watershed Conservation I Gusti Diah Ayu Yuniti; Jhon Hardy Purba; Nanang Sasmita; Liris Lis Komara; Tomycho Olviana; I Made Kartika
Journal of Applied Agricultural Science and Technology Vol. 6 No. 1 (2022): Journal of Applied Agricultural Science and Technology
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.35 KB) | DOI: 10.55043/jaast.v6i1.54

Abstract

Forests, traditional gardens and green spaces play an important role in regulating the water flow of an area. Along with the high demand for land in Bali for agriculture and tourism, many forest areas have been converted into hotels and settlements. Forest conversion has caused many problems such as erosion, soil fertility decreased, flora fauna extinction, floods, drought, global warming and the disturbing watershed, especially rivers for springs. The purpose of this study is the development of watershed conservation in Bali based on traditional agroforestry. The method that used is vegetation analysis. Calculation of the erosion amount using the USLE formula. Sampling was done by ten plots. The results showed that traditional agroforestry vegetation consisted of vertical and horizontal structures. The characteristic of traditional agroforestry is that dominant plants are distributed irregularly, thus creating a miniature structure like a forest. The vertical structure consists of trees, horizontal structure filled with species of garden plants and agriculture. Trees have roots spread intensively in the soil and reduce nutrient leaching. Land cover by vegetation protects the soil and erosion. The agroforestry has a role as an act of soil and water conservation. Traditional agroforestry land cover has a relatively low C coefficient (0.05-0.25) compared to other lands. The level of erosion hazard is low and moderate. Average erosion value of 55.01 t.ha-1.yr-1. This indicates that traditional agroforestry makes the soil have a higher ability to absorb water, thereby reducing surface runoff. Likewise, organic material that improves the water content capacity. In addition, water quality can be improved through the humus filter function. During a long dry season, there is a drought due to low rainfall, but rivers and springs were able to supply water for the peoples daily needs. This condition occurs because of the tree retentions in traditional gardens. Conservation actions need to be taken, namely maintaining trees vegetation, increasing reforestation, bench terraces use, mounds and mulch use. This condition also places traditional agroforestry as a sustainable land management system.
Co-Authors Geriadi, Made Ayu Desy Handayani, Made Mulia I Gusti Ayu Diah Yuniti Jhon Hardy Purba Luh Erynayati Nanang Sasmita Nyoman Dwika Ayu Amrita Tomycho Olviana